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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, “Those who did it have a responsibility to teach it.”

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Should Your Content Be an Infographic?

Brandpoint

Census 2020 Timeline ) Lists ( Sample: Travel Document Checklist ) For more information and examples of infographics, check out this article by Vikas Agrawal. Now ask yourself: Should my content be an infographic? There are a couple of questions you can ask: Is the information engaging and relatable to a general audience?

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9 Valentine's Day Marketing Campaigns to Inspire You

Hubspot

MegaRed is relying heavily on Facebook to facilitate this campaign, in which visitors can request free samples of their supplements through their Facebook app. In other words, you can give someone you love -- whose heart you want to keep in tip-top shape -- a free sample of their product. February 9, 2013. Even better?

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. Given the report’s heft, no blog post (of any reasonable length) could it justice as a summary, but here are a sampling of the highlights. To get the full story, download the HubSpot report here.

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Building a social selling program: Think big

Seismic

By early 2013, as we moved from the adoption phase to the engagement phase, I learned that starting small was a mistake. Piloting with a larger group offers a more accurate sample of your program’s performance. Since the cost was a blocker, we initially piloted with a very small group. . Things evolved quickly as the program matured.

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How to Win Business When You’re Not the Lowest Cost Provider

Hinge Marketing

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Sampled Both Buyers and Sellers. About the Study. A second version of the study was published in 2018.

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100 Fascinating Social Media Statistics and Figures From 2012

Crimson Marketing

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.