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The Sights of Dreamforce 2013

Adobe Experience Cloud Blog

Author: Rick Siegfried Dreamforce 2013 has ended! Sights of Dreamforce 2013 from Marketo. The Sights of Dreamforce 2013 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Salesforce.com' It has been an exciting and crazy week for everyone.

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Big Takeaways from ExactTarget Connections 2013

SnapApp

Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. SalesForce.com is centralizing its marketing cloud offering under ExactTarget. The theme was “lead from within.”

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Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly

Customer Experience Matrix

See my posts for October 13, 2013 and October 22, 2013 for a several other surveys. Another survey, this one from Salesforce.com , is generally more optimistic, showing 41% of users rating marketing automation as very effective or effective. Of course, that's all old data and you may wonder whether anything has changed.

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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. It’s still a modest multiple of 2.4

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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

I wrote about Bislr in November 2013. These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. AutoPilot was founded in 2011 and introduced the first version of its system in 2013.

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Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

I last reviewed them in June 2013. I wrote about them in April 2013. I wrote about them in August 2013. I wrote about them in June 2013. Radius finds small business prospects that resemble current customers and deploys them to Salesforce.com, along with key profile information and lead scores.

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Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?

Customer Experience Matrix

One bit of evidence: the Aprimo brand was dropped in 2013. Point of reference: Salesforce.com reported $505 million revenue for its B2C marketing cloud in 2015.) The Aprimo group was dominant in the years immediately following the acquisition but control shifted back to the older Teradata team more recently. So what happens now?