B2B data decay and list rental – buyer beware!
Biznology
FEBRUARY 13, 2015
In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. First California Bank had been acquired by Pacific Western Bank in 2012, even though the deal didn’t close until 2013. NelNet showed Steve G. Key contact name was also wrong.
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