KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

JUNE 6, 2013

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. This event is being held in multiple locations in the US and Europe throughout 2013. eMetrics Summit Boston 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). business enterprises said creating “metrics that demonstrate the value of social media” was their top internal social media objective for 2013. Michael Brenner ).

Statistics 100

Statistics SMB Content Marketing Planning 100

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Well, that ends a brief checklist for your 2013 inbound marketing resolutions. Let’s grow in 2013.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

ViewPoint

JULY 25, 2013

6 Marketing Trends to Watch in 2013: New Research. Anthony Iannarino, founder of the popular blog The Sales Blog , shares his knowledge on how to create and maintain a successful blog that will drive traffic to your site and generate more leads. Learn why Anothony says his blog is "an outstanding ROI." Via OpenView Labs.

PointClear 120

PointClear B2B Marketing Trends B2B 120

B2B Marketing Traction

DECEMBER 13, 2012

What tactics will get you the best results in 2013? Are there other marketing tactics that you think are a must for 2013? We provide a range of cost-effective services, from facilitating marketing brainstorming sessions to writing thoroughly-researched marketing plans. Please comment below.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

Writing on the Web

JANUARY 9, 2013

No goals for 2013. I am not kidding, and there’s research to prove it. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. I’m not setting any marketing goals this year. Goals are bad.

Paper 100

Paper Amazon High Quality Lead Marketing 100

Webbiquity

JANUARY 7, 2014

billion pages ; Internet users collectively created and shared nearly four zettabytes of information in 2013 , and the volume continues to grow—identifying and properly using the optimal keywords for your audience is arguably more vital than ever. What other tools and resources are most valuable for keyword research?

Keywords 100

Keywords Research SEO Google 100

KoMarketing Associates

MARCH 15, 2013

Screaming Frog is an essential tool for any SEO and can basically be used for everything from tech audits to keyword research to competitive analysis to social targeting. He gave a live demo of how to use ScrapeBox for keyword research, content strategy creation, retargeting campaigns, and more. Did you attend SMX?

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Biznology

MARCH 30, 2016

Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Ever since Hummingbird (Google’s brand new algorithm), went live in 2013, people started screaming that keyphrases were dead. Keyphrase research was dead. Here’s the problem. Here’s why.

Research 80

Research Copywriting SEO Google 80

Webbiquity

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. 31 Actionable Social Media Marketing Tips Based On Research by Heidi Cohen.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

B2B Marketing Directions

JANUARY 21, 2018

In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies. In this research, study participants said they expected customer experience to surpass product and pricing as the key business differentiator by 2020.

Research 54

Research B to B B2B Custom Publishing 54

Biznology

DECEMBER 7, 2012

As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013? For any business targeting Generation X women, Pinterest should be a core component of your social strategy in 2013. Mobile Apps.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Rain: The Growth Agency

JANUARY 11, 2021

Mark Yesayian has been promoted to Chief Digital Officer, while Dan Gallagher has been appointed to Executive Vice President of Brand Strategy and Research. Both of these experts joined the agency in 2013, and have shown dedication to furthering its growth in the two areas named.

Paid Social Agency 40

Paid Social Agency Advertising Agencies Ad Agencies Promotion 40

Convince & Convert

MARCH 24, 2016

In addition to doing market research for brands on consumer behavior and marketing effectiveness, Tom’s employer, Edison Research, is also the sole provider of exit polling data for American political elections. “With podcasting, my competition is not other research companies. Edison Research.

Research 88

Research Paid Search Agency Business Sample 88

Convince & Convert

AUGUST 27, 2013

The Research Methods Behind the Madness. We only analyzed images published to the Timeline from January 1 to June 31 2013. New Research: Do Pictures of People Increase Facebook Engagement? Social Media Research content marketing facebook engagement facebook marketing social media case study social media research taggs'

Facebook 163

Facebook Research Work Management Case Studies 163

Hinge Marketing

AUGUST 2, 2013

Top Professional Services Marketing Content from July 2013. Content Marketing Essentials 2013 (Dynfographic). Put to use the 5 research findings to connect the dots between sales and marketing. This one-of-a-kind research will show you how.' Each month, an enormous amount of content is published on marketing.

Landing Pages 48

Landing Pages Tips Social Media Social Marketing 48

Webbiquity

NOVEMBER 12, 2013

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. While B2B B2B buyers age 60+ conduct online research before purchasing less than 10% of the time, younger buyers (age 26-45) do research before purchasing 50% of the time or more. Brandpoint ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Create well-researched buyer personas for each segment to help your teams focus on their needs. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Conduct a Market Analysis.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Hinge Marketing

DECEMBER 27, 2013

Top Professional Services Marketing Content from December 2013. 2013 has seen an exponential rise in content marketing, and it shows no signs of slowing down. Content marketing can take form in a number of ways: whitepapers, webinars, videos, research studies, and books to name a few. By: Simon Heseltine, Search Engine Watch.

Webinar Metrics 48

Webinar Metrics Customer Surveys Mobile Marketing Hubspot 48

Martech

APRIL 18, 2024

The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Use cases : Advanced research, complex reasoning and multimodal applications. Cost : Open-source, available for research use without commercial restrictions, unlike its predecessors. Learn more : Google Cloud.

Marketing AI 117

Marketing AI Paid Search Agency Generation Enterprise Management 117

KoMarketing Associates

NOVEMBER 18, 2014

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Actually released at the end of 2013, this report sets the stage for the prioritization of digital marketing endeavors this year and into upcoming years. Did we miss an important or mission-critical piece of research?

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Webbiquity

JANUARY 14, 2014

The State of Twitter, 2013 by Margie’s Moments of Tiyoweh. The 2013 Twitter Marketing Guide by KISSmetrics. **5 16 Ridiculously Easy Ways To Increase Retweets by Heidi Cohen. 5 Ways B2B Companies Can Generate Leads on Twitter by Social Media B2B. 15 Steps To legitimately Gain More Twitter Followers by LinksToWeb.

Twitter 100

Twitter Tips Best Practices Paid Search Agency 100

Webbiquity

DECEMBER 11, 2013

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! And be relentless with your research. Time to start another countdown… We're you at Eloqua Experience 2013?

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. In this groundbreaking free new book from Hinge, you get answers to these questions and a peek at the research behind them.' Each month an enormous amount of content is published on marketing. Locations for Your Calls to Action. By Douglas Karr, Marketing Tech Blog.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

Webbiquity

JANUARY 27, 2014

Based on research over millions of page impressions, these adjectives include “best,” “brilliant,” “kickass,” “mindblowing” and “ultimate” among others. 7 Emerging and Free WordPress Plugins of Fall 2013 by SteamFeed. How to Make Your WordPress Blog to Stand Out by Themefuse.

Business Blogging 100

Business Blogging Tips Blogger Best Practices 100

KoMarketing Associates

MAY 21, 2013

Where are they researching products or services? When it comes to directories, don’t just start submitting your site to any random directory because you can. Choose one that is relevant to your business and will actually give you qualified traffic. Where are your customers spending time? Where are they reading industry news?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Martech

JANUARY 4, 2024

It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. LinkedIn: Gretta van Riel (41K followers) Instagram: Gretta (237K followers) Facebook: Gretta Rose van Riel (23K followers) Brendan Witcher Brendan is vice president and principal analyst for Digital Business Strategy at Forrester Research.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable. We have a great opportunity and responsibility to produce high-quality, honest stories, backed by strong reporting and research. We have a responsibility to educate our audience, not plug products.

Content Marketing 128

Content Marketing Media Content Paid Search Agency 128

Webbiquity

MAY 5, 2020

Orrin Broberg, CEO of Modus, and Scott Olson, the company’s CTO, spun the company out in 2013 with no capital. Year founded: 2013. This is where you apply all the research you have done on that company and gain the attention of their sales and marketing leadership. This was the birth of Modus. ” The Company.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. Buyer Behavior and Professional Services: A New Research Study. There you have it, the best of the best for 2013. As you can see, it has been an exciting year. But is that enough?

Work Management 48

Work Management Marketing Management Service Planning 48

Top Rank Marketing

NOVEMBER 3, 2023

MediaPost Pew Research: Brands Not Targeting Gen X Are ‘Leaving Major Revenue On The Table.’ Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” eMarketer ). Marketing Charts ). Leaders West ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. There’s no question which type of posts here generate the greatest interest: statistics and research account for five of the 10 most-read posts (and eight of the top 20). August 27, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

Tomorrow People

APRIL 22, 2013

Research Keywords Effectively. Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people. In order to do this they need to employ a three-pronged approach.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120