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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. Features Don''t Drive Decisions.or

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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Look at the other side of the same metric: despite all of the videos vendors are creating, more than half of potential buyers say they have never purchased a product because of a video. Consider carefully the comparisons that are not made or the metrics that are not reported. Check the Sample. Learn How The Questions Were Asked.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

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How Much Does Marketing Automation Cost?

Adobe Experience Cloud Blog

Many vendors provide different editions of their solutions; maybe an edition to facilitate lower-cost entry and another with more powerful, higher-end functionality. Many vendors provide discounts for the annual commitments, so be sure to evaluate contract lengths. For sample pricing, see www.marketo.com/pricing.

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Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

SnapApp

At larger organizations, this number reaches up to 21, says a Marketing Sherpa survey. . 77% of survey respondents confirm that content targeted to their role would be more valuable. SnapApp boosts its messaging by pairing with DemandGen Report to discuss interactive content campaigns. . 2013 was a big year. .

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Today’s stat of the week comes from the CMO Club , which is a pretty well-known marketing organization, basically did a member survey. That’s why we kind of came together, this New York advertising and social Silicon Valley to look at this report, paid owned and earned together. Thank you, Ian, for the great suggestion.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Marketing Salary Survey: Social Media Marketing by Aquent. Find out in this report. How much are you worth? by eMarketer.