Convince & Convert

DECEMBER 20, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends. Instead of disparate departments, these teams are now starting to work together. Listen Now. Tweetable Moments.

Social Media 145

Social Media Skype Media Paid Search Agency 145

Writing on the Web

JANUARY 9, 2013

No goals for 2013. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad.

Paper 100

Paper Amazon High Quality Lead Marketing 100

Martech

APRIL 18, 2024

A strategic approach I recommend answering the following questions before investing in any AI tools: Identify the opportunity. Which roles within your organization work on the tasks identified and who needs access to the AI tools? Trying to work without the help of AI is like trying to build a house without power tools.

Marketing AI 99

Marketing AI Paid Search Agency Generation Enterprise Management 99

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. The Big Challenge As the summer of 2013 rolled around, we were ready to begin testing OptinMonster live. It was working! The servers crashed, and OptinMonster stopped working. And not only did it work.

Trigger Marketing 105

Trigger Marketing Planning Intent Template 105

Webbiquity

DECEMBER 11, 2013

Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year. As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”)

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Hinge Marketing

NOVEMBER 3, 2022

The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. The 2022 study is organized around four questions that examine the key moments in a consulting services buyer’s journey.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! You can stand out, and improve your chances, by doing something really, really simple: asking questions.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

KoMarketing Associates

JUNE 18, 2013

If you have any questions about the presentation, don’t hesitate to send a message or connect via Twitter or Google+. One of the most interesting discussions came from Eric Enge of StoneTemple, who shared the results of a study his team has been working on around social signals and search engine indexing/ranking.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Zoominfo

OCTOBER 13, 2022

But these questions keep Steve Zambo, founder of Ally Global Logistics (AGL), up at night. Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. Shortly after AGL was established in 2013, the US forest products industry experienced a period of sustained growth. billion to about $40.9

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Adobe Experience Cloud Blog

OCTOBER 27, 2020

There is the question of assessing the sentiments behind engagement. And while the Net Promoter Score (NPS) is used everywhere, in an age when how people interact with and recommend brand has changed significantly since its inception in 2013, perhaps its days are numbered.

Customer Satisfaction 174

Customer Satisfaction Tips SMS Thought Leadership 174

Litmus

MARCH 4, 2021

Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. Sitting in the audience that day, it struck me as a wonderful framework for understanding what we work on—from product development to marketing, customer service, and more. Making sure all of your links work.

Spending 124

Spending Opt-out Opt-in Trust Marketing 124

Webbiquity

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. 28% of the average work day is spent on interruptions and recovery time. • It’s not what you almost certainly think.).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Velocity Partners

MAY 24, 2023

The tsunami of Crap Doug predicted in 2013 hasn’t slowed down over the last 10 years — it’s grown. But instead of holding fire, we wanted to just get this thing into the world and work on it in public. It’s been a delight to work on this, and I’m excited to invite you along as we build the next permutation of Velocity in public.

Advertising Agencies 85

Advertising Agencies Paid Search Agency Creativity Ad Agencies 85

Onalytica B2B

MAY 29, 2018

She’s a licensed Professional Engineer in the State of Florida, with 6 years of experience working as a data professional. She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. I travel all over the world doing training and influencer work – that’s fun!

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

markempa

MARCH 4, 2013

We provided this opportunity at the recent MarketingSherpa Email Summit 2013 in Las Vegas two weeks ago (and our B2B Summit before that). Here’s how it worked: Sponsors brought in thought leaders to guide 15-minute small-group discussions (no more than 10 people) on topics such as: Utilizing Automated Messages to Improve Your Email Program.

Trade Show 120

Trade Show Marketing Prospects Tips B2B Thought Leadership 120

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Analytics can tell you how old your target market is, where they work, and how long they spend on your website. ”, “How?”,

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

readwrite

FEBRUARY 4, 2013

See also: The 5 Best Super Bowl 2013 Ads ). Its use of scantily clad women in questionable situations have often been outrageous and sometimes funny. The company has worked hard to make what is essentially a dull commodity service into a sexy brand. This spot goes a long way to negate all that hard work.

Video Marketing 40

Video Marketing Godaddy Lock-In Display 40

Adobe Experience Cloud Blog

DECEMBER 12, 2012

Your weekends are packed with parties and at work you are trying to get everything done before the New Year. And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. by Dayna Rothman There is always so much going on around the Holidays!

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Contently

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Danger, too, was totally out of the question. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Creativity strikes back.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Brandpoint

JANUARY 21, 2021

His session, “Utilize Video to Demonstrate a Changing Environment to Actively Engage Talent,” will teach attendees how to connect with incoming and current talent during a time when most people are still working remote. He assured us that we would be supported, and he has kept his word! What I didn’t know about was recruiting.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

seo.co

DECEMBER 19, 2021

Hummingbird (2013). Google’s Hummingbird update changed the game when it came out in 2013. Its emergence marked a significant departure from keyword-based strategies of search optimizers, instead forcing content marketers to try harder to answer user questions, concerns, and interests. Related Questions (Ongoing).

Optimization 115

Optimization Keywords SERP SEO 115

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Learn how she engages audiences with her question series on Facebook. She occasionally posts about work culture and thought leadership. He has worked with 15 of the Fortune 100 companies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. If I can tell that work is well-researched, well-sourced, and that you’re a good writer, then I’m always willing to take chances on those people. Cory Sekine-Pettite: Know who you’re pitching to.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Crimson Marketing

FEBRUARY 6, 2014

Inbound Marketing: Accounted for 34% of all leads generated in 2013. Over the last year, the number of questions asked on Facebook brand pages has increased by 85%. In 2013, about 60% of questions asked via Facebook received a response from the brand . At the close of 2013, inbound teams planned to hire an average of 9.3

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. Moz’s biennial Search Engine Ranking Factors research gathers opinions from reputable search marketers from around the globe to better understand the complex workings of search engine algorithms. Janrain’s Social Login Trends across the Web for Q3 2013. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S What’s Next?

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

SmartBug Media

FEBRUARY 25, 2020

If you or your company is working with a PR team or individual, be sure that whoever handles content creation regularly communicates with that team or individual regarding campaigns or projects they have in the works. You can use SEO-optimized blog posts to provide answers to the questions your audience is seeking in expert fashion.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Hubspot

AUGUST 5, 2013

Yes, it''s a lot of work to organize an event like that. With the Final Countdown promotion, you can get $500 off today (Monday, August 5, 2013), $400 Tuesday, $300 Wednesday, and so on. Think about your goals for the rest of 2013 and even into 2014. Aptly named, eh?). You also can add certification tickets to your registration.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Liveintent

SEPTEMBER 6, 2022

Well, your questions have been answered. Lou Montulli, who invented website cookies in 1994 while working at Netscape, recently participated in a Reddit AMA (Ask Me Anything) session. He even wrote in a 2013 blog post : “I am not comfortable with being tracked across the web by Cookies.”

Marketing Websites 62

Marketing Websites Privacy Ad Exchange Custom Publishing 62

InsightSquared

FEBRUARY 22, 2018

I’ll always remember working at one company where we had left the ‘Status’ field all the way at the bottom of the record. While these kind of organization questions are a small problem for an early-stage company, the cost of these challenges, and the ROI of fixing them grows exponentially. London, Bloomsbury, 2013. Page 65.

SMB 205

SMB Enterprise Management CRM Sales Cycle 205

SnapApp

SEPTEMBER 21, 2017

In 2013, the most popular story published by the New York Times wasn’t a story at all. . Here’s the assessment we mentioned earlier that was the most popular piece of content in 2013 (and third most in 2014). Also note: The participant also gets an idea of how much is left from the ‘Question 1 of 25’ indicator right at the top. .

Content 102

Content Opt-out Word of Mouth Opt-in 102

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Content to address each question at each of those stages. (I Here’s how that actually works, in practice. Second, you probably need more content. You need content to address each persona. Notes and Next Steps.

Analytics 164

Analytics Top of Funnel Content Case Studies 164

Zoominfo

OCTOBER 2, 2019

However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Despite their growing numbers, unicorn companies still raise a number of questions among the general public and hopeful entrepreneurs alike. And, they’re multiplying at a staggering rate. What are you selling?

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Content Marketing Institute

NOVEMBER 20, 2018

Speaker, comic, and founder of Keeping It Human , Kathy responded to the question of how to create a culture that truly promotes creative ideas with answers that echoed the sentiments in the Apple ad. Oreo Cookie (@Oreo) February 4, 2013. Or you rewarded them for breaking silos and working with other departments to create new stories.

Rules 100

Rules Creativity Content Storytelling 100

Convince & Convert

NOVEMBER 13, 2013

The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., By early 2013, the number had dropped to 17 percent. Prior to joining Chango, Ben worked with GE Capital for four years to establish and lead the digital media practice.

Statistics 144

Statistics Budget Programs Ad Exchange Lead Ranking 144

ANNUITAS

MARCH 26, 2013

Here are a few of Joe’s answers to some of my burning questions about content marketing today. Most marketers are not very good storytellers, so hire people who can come in and work with the experts in and around your company to help develop a sound content strategy. A: If I under the question right, most likely both.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100