Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. The focus in 2013 will be clean data. I stand corrected.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Webbiquity

DECEMBER 16, 2013

This outstanding infographic posted by Julia Borgini illustrates how to create content ideas for a new client (or new division, or product line, or…) by getting to know the client/situation, identifying goals for the content, sprinkling in selected emotional appeals, and measuring results to assure plans are on-target.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. How Can Ecommerce Marketers Get More Sales Through Targeted Messaging?

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

KoMarketing Associates

JANUARY 7, 2013

In reality, it really only becomes a small component of an overall evaluation of how effectively we are building a relationship with a targeted individual. I believe this is where link building management needs to go in 2013 and beyond. We’re taking it all in. What do you think?

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

Webbiquity

MAY 5, 2020

The Product. The platform is a tool for sales professionals targeted at large enterprise manufacturing and medical device marketing and sales teams. Modus is a spin-off from a digital media production company servicing the medical device industry. Year founded: 2013. Here’s the story of Modus. ” The Company.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Optinmonster

SEPTEMBER 11, 2023

After the event, we exchanged emails discussing ideas for a new product. So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. We believed that great products begin and flourish with great relationships. Only then did we begin to plan the product.

Trigger Marketing 107

Trigger Marketing Planning Intent Template 107

Biznology

DECEMBER 7, 2012

As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013? For any business targeting Generation X women, Pinterest should be a core component of your social strategy in 2013.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Zoominfo

NOVEMBER 20, 2020

Founded in 2013, SMACT works as a leading management and enterprise IT services company. Our CEO, @HenryLSchuck , defines it as “actionable information on prospects and target accounts.” Doubled company production, if not tripled Increased engagement by 50% Reached out to 2x as many people as prior to onboarding.

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

Zoominfo

OCTOBER 13, 2022

Every year, the United States exports billions of dollars worth of forest products — everything from the raw timber used in construction to the reams of paper used in offices all over the world. Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. billion to about $40.9

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Marketing Insider Group

MARCH 9, 2020

Involve all your teams in content production. Outsource production and automate distribution to boost your ROI. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Repurpose top-performing content. Start with a Content Marketing Audit.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Webbiquity

DECEMBER 11, 2013

Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

KoMarketing Associates

MAY 21, 2013

Once you identify a few core concepts that represent your product/service, you can go from there. The key is to be active and to make sure you’re targeting the right keywords. Where are they researching products or services? Each hashtag is relevant to the business and a highly searched term.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Biznology

JUNE 2, 2021

This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings. Much of AI is targeted toward practical skills in media jobs. Many home entertainment viewing habits have changed.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Analytics can tell you how old your target market is, where they work, and how long they spend on your website. That could be useful data.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech

APRIL 18, 2024

Target users. The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Use cases : Research, education, potentially integrating into consumer products for language tasks. What does your business need to do with AI? Which marketing tasks could benefit from the help of AI tools?

Marketing AI 117

Marketing AI Paid Search Agency Generation Enterprise Management 117

Crimson Marketing

MAY 23, 2013

7: Spur People to Talk About and Purchase Your Products. 11: Begin With Email to Launch Your New Product on Facebook. Corporate Marketing Other Interesting Topics Uncategorized content marketing lead generation marketing concepts marketing message marketing solutions seo social media targeted marketing viral marketing'

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Smashmouth Marketing

JUNE 1, 2022

Then in the late ‘90s, when I was a co-founder and CEO of a startup, Pangaea, which used rudimentary AI to do product configuration. (We 2011 Acquired Target 250 in London to enter the EMEA market. 2013 Moved 100% of the company to a virtual, cloud based company. 2008 The two of us get married. 2018 Add IDLs (intent data leads).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. Read your content out loud as if you were reading to your intended target.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

Only B2B

AUGUST 13, 2020

Later, Account Based Marketing made the first appearance on google trends in 2013 and marketing experts and analysts took this marketing style to another level. Focuses upon content creating, publishing and distributing it to the targeted audience. By nature, productive ABM is perfectly used by B2B marketers.

Account Based Marketing 143

Account Based Marketing Marketing AI ABM Advertising Agencies 143

Exo B2B

NOVEMBER 22, 2018

Today we are launching new products in environments that change at full speed. The launch of new products or services is one of the strategic ways to ensure the sustainability of an organization, provided that it is well orchestrated to deliver a return on investment (ROI). 1-The technology/product couple; The case of a CRM.

Top of Funnel 51

Top of Funnel Marketing Strategy Marketing & Strategy Work Management 51

Webbiquity

JANUARY 2, 2013

Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? companies have integrated social media with their customer service, sales, or product development processes. ” ( Marketing Charts ). There’s a reason for that! eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. An integrated marketing strategy that focuses on a key theme across all media is critical.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Martech

MARCH 28, 2023

It makes you feel connected to another person and influence your decision-making process — which includes decisions related to products and services. How do you ensure your customer’s satisfaction after using your product and service? What happens if your customer has a problem using your product and service?

Advertising Agencies 131

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 131

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). A live video or photo shared as-it-happens requires little preparation and no post-production. Positions you as current and up-to-date. Helps create a sense of urgency.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

readwrite

FEBRUARY 4, 2013

Super Bowl XLVII had its share of great commercials, but these five hit new lows in wasted money, poor targeting, lack of imagination and sheer poor taste. See also: The 5 Best Super Bowl 2013 Ads ). The post The 5 Worst Commercials Of Super Bowl 2013 [Video] appeared first on ReadWrite. Which spots did you hate the most?

Video Marketing 40

Video Marketing Godaddy Lock-In Display 40

Convince & Convert

FEBRUARY 24, 2013

— New York Life (@NewYorkLife) February 25, 2013. — New York Life (@NewYorkLife) February 25, 2013. — Samsung Mobile US (@SamsungMobileUS) February 25, 2013. — Brett Michaels (@brett_bok) February 25, 2013. — Oscar Mayer (@oscarmayer) February 25, 2013. Similar issue here.

Brand Identity 165

Brand Identity Branding Paid Search Agency Advertising Agencies 165

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels.

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Kapost

JANUARY 2, 2018

Together, the world’s 6 largest brewers have made 55 acquisitions and 10 investments in the private market since 2013. Many of these deals have focused on product line expansion, mainly targeting craft beer but also adjacent categories such as cider and soft drinks.

Startups 105

Startups Acquisitions Lead Scoring Lead Ranking 105

Liveintent

AUGUST 19, 2021

In fact, Safari and Firefox deactivated third-party cookies on their browsers in 2013. To prepare for this seismic shift, advertisers are rebuilding their targeting strategies by leaning heavily on first-party data as a robust first-party database will be crucial to advertiser success in a cookieless world. Seasonal customers.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Brandpoint

JANUARY 21, 2021

Hosting virtual 1:1s, training colleagues on best remote working practices, hosting weekly small team video calls and bi-weekly broader team calls to check in on everyone’s well-being as well as their productivity. What do you wish you knew when you first started in recruiting and employer branding?

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. Ultimately, Rodman’s controversies only enhanced his image among target buyers.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Do you have a clear target audience? A direct competitor is a company that is offering the same product and has the same customer base as you. So, they were a main driver in pushing us towards a mobile-first society.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Martech

OCTOBER 29, 2021

According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. It’s really an instrumental part of our product strategy,” said Wootton, “making sure that we understand audiences and know how to translate those audiences into the business.”.

Top of Funnel 104

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 104

KoMarketing Associates

FEBRUARY 1, 2018

Account-Based Marketing (ABM) is about identifying and targeting the accounts that are most likely to buy your products so you can close revenue faster. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. How are marketers making the most of account-based marketing?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Altitude Marketing

OCTOBER 21, 2018

Is your company launching a new B2B product? Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. In this post, we’ll break down the eight steps in how to launch a B2B product. Steps to Launch a B2B Product. How is my product unique?

Product 40

Product Enterprise Management Buyer Personas Work Management 40