NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Well, that ends a brief checklist for your 2013 inbound marketing resolutions. Let’s grow in 2013.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

markempa

JANUARY 27, 2014

Although it wasn’t a lot of money in the whole scheme of things, it was still something and I was able to see how changing the motivation of a prospect can completely change revenue. What motivates your prospects to buy from you? However, we can do things to change the image of the company in order to increase motivation.

Lead Scoring 120

Lead Scoring Lead Ranking Buy CTR 120

B2B Marketing Traction

DECEMBER 13, 2012

What tactics will get you the best results in 2013? You can talk, post messages, add new web pages to sell your products and services and how great you are, but stories are more telling than selling. Find out where your people (audience, prospects, clients, customers, vendors, referral sources) are and connect to them.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. The focus in 2013 will be clean data. I stand corrected.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Outreach

MARCH 2, 2018

February might be a short month, but it was by far one of our product team’s most productive months to date! With this release, customers using Office 365 and Exchange 2013 will have access to the same great feature set that's currently available for our Gmail users. Outreach Meetings for Outlook.

Product 68

Product Outreach Stats Template 68

Webbiquity

DECEMBER 16, 2013

This outstanding infographic posted by Julia Borgini illustrates how to create content ideas for a new client (or new division, or product line, or…) by getting to know the client/situation, identifying goals for the content, sprinkling in selected emotional appeals, and measuring results to assure plans are on-target.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Webbiquity

MAY 5, 2020

The key to making sales professionals more successful was to make it easy for them to access the exact content they needed, at the moment of truth–when they were face to face with prospects. The Product. Modus is a spin-off from a digital media production company servicing the medical device industry. Year founded: 2013.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Webbiquity

MARCH 26, 2019

She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts. The Product. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? Here is Amanda’s remarkable story.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

markempa

MAY 12, 2014

Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. “If If you’re ever tired of hearing from us,” the email read, “you can opt out.”. Curious eyes met the screen at those words.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Zoominfo

NOVEMBER 20, 2020

Founded in 2013, SMACT works as a leading management and enterprise IT services company. Our CEO, @HenryLSchuck , defines it as “actionable information on prospects and target accounts.” Doubled company production, if not tripled Increased engagement by 50% Reached out to 2x as many people as prior to onboarding.

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! It’s a vital alternative to traditional marketing because prospective customers can dodge marketing messages.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Webbiquity

DECEMBER 11, 2013

Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

markempa

MARCH 11, 2013

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. Help her sales team identify the hottest prospects faster in the company’s database. Help her marketing team do more in less time. “We Downloading content.

Top of Funnel 120

Top of Funnel Analytics Marketing Management Planning 120

Webbiquity

JANUARY 4, 2022

How do they generate business when they first launch their products? Orrin Broberg understood the key to making sales professionals more successful was to make it easy for them to access the exact content they needed, at the moment of truth–when they were face to face with prospects. An “entrepreneur” (a.k.a,

Enterprise Management 334

Enterprise Management Work Management Marketing Management Marketing Automation Services 334

Webbiquity

MAY 19, 2020

Payman Taei recognized these problems back in 2013. The Product. Year founded: 2013. I wanted to make things more productive for other designers like me. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product?

Budget Programs 182

Budget Programs Burn Rate Word of Mouth Paid Search Agency 182

Marketing Insider Group

MARCH 9, 2020

Involve all your teams in content production. Outsource production and automate distribution to boost your ROI. Let’s say that during your audit, you discover a post you wrote back in 2013. Repurposing an existing piece of content to meet clients’ specific needs can help you win over even the most difficult prospects.

Marketing Budget Creation 268

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 268

Customer Experience Matrix

AUGUST 14, 2014

That’s why scanning the Internet to find new prospects is such an exciting opportunity. Whether the vendor sells prospect lists or only enhance names provided by the client. Vendors I’ve Reviewed • Mintigo both returns new prospects and applies scores to prospect lists provided by the client.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

accelerate agency

MARCH 29, 2023

Types of SaaS Companies 5 Reasons to start up an SaaS company ow to start a SaaS company: 11 steps A quick guide on how to find SaaS business ideas 35 Examples of SaaS products and ideas SaaS ideas to get your creative juices flowing What is SaaS? Upgrading a SaaS product is simpler than upscaling any other kind of startup company.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Optinmonster

NOVEMBER 27, 2023

This lead magnet includes over 600 of their best subject lines from 2013-2020. Product Description Copywriting Templates Product descriptions help buyers imagine using your products so they want to buy them. That’s why they’re such a crucial element of product pages.

Copywriting 110

Copywriting Template Work Management Marketing Management 110

markempa

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance. Watch the video below to find out more.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

EMagine B2B Blog

JANUARY 29, 2013

2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. XYZ Solutions is a company that sells a product/service/solution for other businesses. XYZ Solutions is a company that sells a product/service/solution for other businesses. You say you did that in 2012?

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

KoMarketing Associates

OCTOBER 30, 2018

Back in 2013, Sirius Decisions said that 60 to 70 percent of B2B content was sitting unused. There’s a study from 2013 that shows plainly how content marketers believe marketing automation can improve their content marketing. Consider converting a couple of blogs posts for end-of-the-funnel prospects into interactive content.

Top of Funnel 126

Top of Funnel Marketing Automation Services Marketing Automation B2B Marketing 126

Exo B2B

NOVEMBER 22, 2018

Today we are launching new products in environments that change at full speed. The launch of new products or services is one of the strategic ways to ensure the sustainability of an organization, provided that it is well orchestrated to deliver a return on investment (ROI). 1-The technology/product couple; The case of a CRM.

Top of Funnel 51

Top of Funnel Marketing Strategy Marketing & Strategy Work Management 51

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). A live video or photo shared as-it-happens requires little preparation and no post-production. Positions you as current and up-to-date. Helps create a sense of urgency.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Martech

MARCH 28, 2023

During the “seek” stage, prospective customers search for a solution to a problem. It makes you feel connected to another person and influence your decision-making process — which includes decisions related to products and services. How do you ensure your customer’s satisfaction after using your product and service?

Advertising Agencies 131

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 131

ViewPoint

MAY 14, 2018

It’s measured as a product of its mass and velocity of your sales efforts. Salespeople only know that forecasted deals have been delayed, customers aren’t returning calls, and new prospects are slow in coming, or at least it appears that way. Product Additions, Without Product Deletions. It seldom works that way.

Forecasting 149

Forecasting Organic Leads Work Management Trigger Marketing 149

Webbiquity

JANUARY 2, 2013

Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? small businesses (20-99 employees) and a third of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.”

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The ROI Guy

OCTOBER 26, 2012

As you engage with prospects, it is clear that each sale is becoming more complex. For IT stakeholders, Financial Justification / ROI is important, but is slightly eclipsed by Product Features, Product Demos or Proof of Concept and Product / Service Reviews and Test Results. You Decide.

Marketing Proposals 40

Marketing Proposals Sales Cycle Marketing & Strategy ROI 40

SnapApp

NOVEMBER 5, 2012

This art, more commonly known as content marketing, makes prospects feel a sense of involvement with a brand - as opposed to being targeted for a transaction. Through quizzes and personality tests, marketers can qualify potential leads or guide potential prospects to relevant products.

Interactive Marketing 48

Interactive Marketing Marketing Report B2B Marketing Content Marketing 48

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Guest post by Ayush Trivedi.

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Zoominfo

APRIL 16, 2018

It’s not more product information or product slicks.”. Administrative tasks and prospect research eat up a ton of time that reps could spend selling. So, what tips do you have for sales reps looking to be more productive and get more done? Reason Number Two: Keenan calls it like he sees it. KeenanTakeover ”.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Webbiquity

NOVEMBER 27, 2018

Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl. But it’s also important to keep tabs on what customers and key prospects are talking about on Twitter, even when your brand isn’t the topic. Fear of missing out (FOMO) can be a powerful motivator.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Sales Engine

FEBRUARY 6, 2017

Sales reps sought out potential buyers, convinced them that they had a need for a particular product or service, and proceeded to sell to them. If buyers want to research and decide on their own terms, sellers must get themselves on buyers' radar more subtly: by publishing and promoting content that a prospect would want to consume.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Liveintent

AUGUST 19, 2021

To continue delivering relevant, personalized experiences, advertisers will need to lean on their first-party data to enable customer relationship retargeting (CRM retargeting) and engage existing and prospective customers. In fact, Safari and Firefox deactivated third-party cookies on their browsers in 2013. Seasonal customers.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127