B2B Marketing Traction

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More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

The plan includes the what, when and how that will make it easier for a variety of professionals to quickly get on board and be productive. Do you plan to outsource marketing in 2013? If you are going to outsource marketing staff, you need a plan or roadmap, to keep everyone on the same page. Please comment below.

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How to Love Your Customers with Inbound Marketing

B2B Marketing Traction

Check out HubSpot’s Make Love Not Spam campaign launched today, complete with video, branded items for purchase, eBook, presentation slides, all culminating in a call to attend INBOUND conference in Boston on August 19-22, 2013. (I Differentiate your company and products. I captured key points of the video below.). Be original.

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Does Your Website Have Performance Issues?

B2B Marketing Traction

You should have easy-to-use navigation that allows the interested buyer to drill down and get some amount of detail about your products and services. Websites have become central to marketing and sales, having replaced the print brochure in the last few years (Geoffery James wrote in a 2013 Inc.

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013. Too many companies keep all marketing information limited to product and service details. Make your company come alive.

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What is the Right Mix of Full-Time and Outsourced Marketing Staff

B2B Marketing Traction

A majority of businesses will outsource more of their workers in 2013, but they need to know how to identify the right mix of full-time and outsource staff, according to a recent study by Randstad.* The scope of your marketing activity will depends upon your budget (how much “gas” can you buy to fuel marketing?),

Planning 100
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6 New Ideas for Your 2013 Marketing Plan

B2B Marketing Traction

What tactics will get you the best results in 2013? You can talk, post messages, add new web pages to sell your products and services and how great you are, but stories are more telling than selling. Are there other marketing tactics that you think are a must for 2013? How do you do it? Why is it important? Buyers ignore ads.

Planning 100
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4 B2B Marketing New Year Resolutions for 2013

B2B Marketing Traction

Launch some training products. I think I may make a list of my work colleagues I’m connected to on Facebook and think of a way to post to them on a regular basis that adds value. People have been begging me to do workshops. They like my presentations on marketing and social media and want more.