Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. What’s Your 2013 Marketing Prediction? So, that’s my list of 2013 predictions and in some cases, wishful thinking. Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? They help our customers navigate the process of making an important decision. The 20 Best Marketing Conferences of 2013. The post Top B2B Marketing Insider Blogs Of 2013 (So Far) appeared first on B2B Marketing Insider.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Webbiquity

DECEMBER 16, 2013

This remarkable post from Pam Dyer summarizes the benefits of content marketing, presents a useful six-step approach to the content marketing process, and includes an infographic full of content marketing stats like: • 91% of B2B marketers use content marketing. • 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3:

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. The focus in 2013 will be clean data. How do I know this?

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

KoMarketing Associates

JANUARY 7, 2013

Where we start the documentation process: Relationship of user assets to our organization or the clients organization (why this individual is a good opportunity to pursue). We’re building a process that can potentially have benefits for PR, marketing communications, and broader marketing management. What do you think?

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. It was once a very simple process: data from other systems was copied into the CDP, where it was formatted into profiles and shared with other systems.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Webbiquity

DECEMBER 11, 2013

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Content marketing: What is more important than strategy? by GO Marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group.

Demand 120

Demand Process Work Management Marketing Management 120

Zoominfo

NOVEMBER 20, 2020

Founded in 2013, SMACT works as a leading management and enterprise IT services company. We were looking for a platform to kind of have a more fluid sales process where you could track a sales person’s progress and have visibility into who the sales reps are targeting,” says Wright. “We

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

Customer Experience Matrix

APRIL 1, 2013

The onboarding process has also been revamped to deliver results in 30 days rather than 60, the main change being that Infusionsoft staff now does more of the actual setup for new clients and spends less time on a conceptual success map. These included a set of prebuilt campaigns.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Webbiquity

MAY 5, 2020

Orrin Broberg, CEO of Modus, and Scott Olson, the company’s CTO, spun the company out in 2013 with no capital. Year founded: 2013. Xerox taught me a lot about applying a solid process to professional sales skills. Those processes and skills are still relevant today. This was the birth of Modus. ” The Company.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

ANNUITAS

MARCH 18, 2014

There is no doubt that the role of the B2B marketer has changed and this change has been led by the change in the buying process and the access to information that is at the finger tips of todays B2B buyer. Step Two: Process. The second aspect of the “process” component is continued improvement. Step One: People.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Martech

JANUARY 4, 2024

It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. Business email address Subscribe Processing. LinkedIn: Amy Porterfield (28K followers) Instagram: AmyPorterfield (405K followers) YouTube: AmyPorterfield (28.7K followers) TikTok: @amy.porterfield (11.4K In your inbox.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Biznology

NOVEMBER 1, 2012

At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Most B2B businesses did not have such a process and the ones who did probably did not follow them as religiously as IBM did, but even if you don’t know you have a process, you do.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. However, the two go hand-in-hand and when they work in tandem, the sales process and actually closing the sale can become much simpler. There you have it, the best of the best for 2013.

Work Management 48

Work Management Marketing Management Service Planning 48

Martech

MARCH 14, 2023

Building on its 2013 acquisition of successful, Swiss-based commerce solution Hybris, by 2018 SAP had added Gigya and Callidus Cloud to its portfolio and launched C/4 HANA. Business email address Subscribe Processing. Dig deeper: Why did SAP buy Qualtrics? Get MarTech! In your inbox.

Enterprise Management 85

Enterprise Management Marketing Management Customer Satisfaction Acquisitions 85

Customer Experience Matrix

AUGUST 31, 2017

In other ways, though, AgilOne is still similar to the system I reviewed in 2013. It still provides sophisticated data quality, postal processing, and name/address matching, which are often missing in CDPs designed primarily for online data. But there’s plenty new as well.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

Hubspot

APRIL 19, 2018

And while you could manually look up each and every contact in your CRM to find their MRR, and then manually match those values to their corresponding contacts in your HubSpot data, the whole process would be ridiculously time-consuming and impractical. That’s where the VLOOKUP function comes in.

Video Marketing 97

Video Marketing Hubspot Contact Marketing Contacts 97

The ROI Guy

OCTOBER 29, 2012

So what is holding up the decision-making process? IDC indicates that buyers perceive about two thirds of the decision-making process as being consumed by the buyer’s internal processes. According to IDC, buyers would like to reduce the decision making time by 44 days if they could, from 5.4 months to just less than 4 months.

Sales Cycle 40

Sales Cycle Marketing Proposals Buying Cycle Mobile Marketing 40

The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. trillion in 2013, a 3.8 Already the purchase process is more complicated, with 40% more stakeholders involved in a typical IT purchase decision, according to IDC.

Gartner 40

Gartner Allocation Storytelling Spending 40

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Webbiquity

JANUARY 2, 2013

companies have integrated social media with their customer service, sales, or product development processes. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Despite growing interest in the concept of social business , less than 20% of U.S. eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Advantages of Data-Driven Strategies Data-driven strategies streamline the process of knowing who to direct your content to and its effect on them.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Lead Liaison

SEPTEMBER 19, 2023

Since its inception in 2013, Lead Liaison, LLC has consistently pioneered innovations that cater to the diverse needs of SMBs and enterprise businesses alike. Founder and CEO, Ryan Schefke, commented, “A decade in this dynamic industry has been an exhilarating journey.

Lead Liaison 62

Lead Liaison Enterprise Management Work Management Marketing Automation Services 62

Martech

APRIL 18, 2024

The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Email: Business email address Sign up now Processing. AI is simply a knowledge machine, and there’s an enormous difference between knowledge and wisdom. As humans, we bring the wisdom.

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

markempa

AUGUST 5, 2013

To help you learn more about content marketing ideas and tactics at Lead Gen Summit 2013 in San Francisco, we’re sharing this video replay of Edwin Jansen, Director of Business Development, The Ian Martin Group, presenting on content marketing from B2B Summit 2012. Others include: Managing processes that best serve customers.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

Hinge Marketing

NOVEMBER 3, 2022

The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. our ongoing study of buyer behavior in the consulting industry. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. A large part of the planning process is determining your event goals and strategy.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek — Lee Odden (@leeodden) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Contently

DECEMBER 12, 2018

The editing process was excruciating, and every half-decent writer quit after one story. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Danger, too, was totally out of the question.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Brandpoint

JANUARY 12, 2022

Here are some examples: Problem/solution ( Sample: Problems & Solutions to Online Professional Development ) Step-by-step process ( Sample: Your No-fuss Guide to French Press Coffee ) Flowchart ( Sample: Navigating the Customer Journey with Big Data ) Pro/con lists ( Sample: The Pros and Cons of Refinancing ) Diagram ( Sample: The Parts of a Car (..)

VALS 156

VALS Sample Advertorials Content 156

Martech

MARCH 28, 2023

It starts with understanding how your audience’s brain processes information and ends with post-purchase advocacy. It makes you feel connected to another person and influence your decision-making process — which includes decisions related to products and services. Business email address Subscribe Processing. Get MarTech!

Advertising Agencies 131

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 131