Are Your Email Marketing Metrics Being Impacted by Gmail Prefetching Images?
Litmus
FEBRUARY 3, 2022
The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too. In what circumstances is Gmail prefetching?
106 
Let's personalize your content