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3 keys for better email engagement in Gmail

Martech

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

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8 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. That said, pinning down an optimal price for a product or service is admittedly easier said than done. Pricing Based Solely on Undercutting Your Competition.

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And Our Forecast of B2B Marketing Automation Revenue for 2013 is.

Customer Experience Matrix

I’ll get to the 2013 estimate in a bit. Sector revenues: We aggregate the vendor-provided client counts by industry segment (micro business, small business, mid-size business, and large business), which we multiply by the estimated average selling price in each segment. First, I thought I’d explain where the figures come from.

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11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. This event is being held in multiple locations in the US and Europe throughout 2013. eMetrics Summit Boston 2013.

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The Entrepreneur Interview Series #9: Amanda LaGrange, Tech Dump/Tech Discounts

Webbiquity

Some focus on offering consumers bargain prices. Tech Discounts operates an ecommerce site and a retail outlet in Golden Valley, Minnesota, that offer affordably priced refurbished electronic devices. She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts.

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Activate Acquires Green Leads

Smashmouth Marketing

2009 Closed our first billion-dollar company (at higher than industry price). 2013 Moved 100% of the company to a virtual, cloud based company. Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2008 The two of us get married. 2011 Acquired Target 250 in London to enter the EMEA market.

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Top 10 Professional Services Marketing Blog Posts For 2013

Hinge Marketing

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. Your firm has refined its service offerings, is appropriately priced for the marketplace, and has distinct competitive advantages. There you have it, the best of the best for 2013.