ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Combining analytics with creative storytelling paid off. Achieving the Ideal Balance of Creativity vs. They then created accordingly.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? A first time marathoner running the Boston marathon in 2013, and stopped after mile 25.

Storytelling 28

Storytelling Startups Bundling Training 28

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 51

Storytelling Enterprise Management Brand Identity Branding 51

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I'll dig more deeply into individual presentation content soon.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

The ROI Guy

NOVEMBER 1, 2012

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. trillion in 2013, a 3.8 IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7

Gartner 40

Gartner Allocation Storytelling Spending 40

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. Herve: When brands forget that filmmaking, marketing and storytelling are professions. Benefits require investments.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Storytelling. Last week I presented on a NewsCred webinar on the future of content marketing. I talked about how marketing has always used great storytelling to connect with people. So check out the presentation below.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Hubspot

MAY 5, 2014

If you''re regularly on our blog, you know that we love SlideShare presentations. Last year we posted an article about 20 inspiring SlideShare presentations we wanted to share with our audience. There are so many more presentations like these that are valuable that we wanted to share another 20 for you to check out.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

Contently

APRIL 19, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” Colter asked.

Sales Qualified Leads 74

Sales Qualified Leads Top of Funnel Lead Ranking Lead Scoring 74

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. Billie Jean also follows this storytelling structure. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Storytelling 104

Storytelling Content Lead Ranking Rules 104

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” Colter asked.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Ranking Lead Scoring 60

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” Colter asked.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Ranking Lead Scoring 60

Marketing Insider Group

OCTOBER 12, 2015

For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. But these trends did not become main stream in 2013, or even 2014. Their talent in storytelling will be put to much better use telling actual stories instead of trying to interrupt the ones we want to pay for.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Listen Now. Tweetable Moments.

Skype 130

Skype Social Media Work Management Storytelling 130

Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. According to this presentation by Bryan Rieger, that''s only a small fraction of the mobile web story.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Marketing Insider Group

OCTOBER 21, 2015

As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. These numbers were nearly impossible track down in one place so we did a little math. CrunchBase. 11,000,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. God Made A Farmer – Dodge Superbowl Commercial 2013. 10 Lessons from the World’s Most Captivating Presenters from HubSpot. Jean-Claude Van Damme’s Epic Split for Volvo – just awesome!

Examples 100

Examples Peer-to-peer Content Hubspot 100

The ROI Guy

APRIL 8, 2014

increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. To empower sales professionals to engage with powerful value storytelling and “back of the napkin” value quantification.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Hubspot

JANUARY 23, 2015

Some presentations are better than others. But the best SlideShare presentations represent all three. And if you''re looking to get started making your own PowerPoint or SlideShare presentation , why not learn from the best of the best? 25 Great SlideShare/PowerPoint Presentation Examples for Marketers.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

The ROI Guy

JANUARY 16, 2014

Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. To empower sales professionals to engage with powerful value storytelling and “back of the napkin” value quantification. for the year. In 2012, initial rosy predictions of 3.7%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

KoMarketing Associates

FEBRUARY 9, 2016

Embodies good storytelling principles. Interviews and Presentations. Interviews and presentations, especially in instances where transcripts are also available, can offer huge SEO value due to their evergreen and keyword-rich nature. FreshBooks CEO Mike McDerment at SociaLite 2013. We’ll help you get started.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Content Standard

AUGUST 12, 2015

As video marketing’s popularity soars and as brands expand globally, creating localized, engaging videos that maintain a brand’s global story presents unique challenges. As a master of the art of storytelling, who better to learn from than an entire industry dedicated to crafting engaging content?

Video Marketing 40

Video Marketing Paid Search Agency Youtube Storytelling 40

Adobe Experience Cloud Blog

MAY 20, 2015

His brand identity has certainly morphed over the past decade, though there are patterns present in all of his works that fans eagerly anticipate. Storytelling has always been relevant to marketers. in 2013, and companies making more than $1 billion annually boosted spending by an even greater 9.8%. Immersive Marketing.

Trends 48

Trends Thought Leadership Paid Search Agency Storytelling 48

The ROI Guy

MARCH 1, 2016

Sitting in on typical sales presentations and you can see that most are product pitches or pseudo-solution selling, asking a few questions and then jumping into canned “death by PowerPoint” presentations. Unfortunately, despite best efforts, this is the 5th year in a row this has been the top quota issue.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Content Standard

DECEMBER 14, 2015

Snapchat presents a unique opportunity for marketers that cannot be ignored. In October 2013, Snapchat launched its Story feature. ” As storytellers, this description pretty much sounds like a form of content marketing heaven, doesn’t it? Snapchat has made it big, particularly with Millennials. Snaps For You.

Impressions 40

Impressions Advertising Agencies Paid Search Agency Storytelling 40

Content Standard

DECEMBER 14, 2015

Snapchat presents a unique opportunity for marketers that cannot be ignored. In October 2013, Snapchat launched its Story feature. ” As storytellers, this description pretty much sounds like a form of content marketing heaven, doesn’t it? Snapchat has made it big, particularly with Millennials. Snaps For You.

Impressions 40

Impressions Advertising Agencies Paid Search Agency Storytelling 40

Content Standard

JUNE 15, 2015

It was like some temporal anomaly pulling me through past, present, and future each time I opened up the news feed and was forced to watch or rewatch a Facebook video autoplay. In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Videos started autoplaying over and over.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

The ROI Guy

NOVEMBER 10, 2014

Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. Empower Sales with Value Storytelling and Quantification 3.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. Percent in 2014 Gartner Forecasts 3.1% Gartner Says Worldwide IT Spending Forecast to Reach $3.7

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Content Standard

OCTOBER 22, 2016

He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Session: Case Study: How Iron Mountain Built Audience, Cultivated Trust, And Kicked Ass Through Content Strategy And Brand Storytelling. That concept is incredibly powerful.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 40

The ROI Guy

JULY 15, 2015

Sitting in on typical sales presentations and you can see that most are product pitches or pseudo-solution selling, asking a few questions and then jumping into canned “death by PowerPoint” presentations. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). In addition, your employees may have the stories, but may not be storytellers. all from one story idea.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Vidyard

FEBRUARY 24, 2020

Bandit Tour is a volunteer experience organized by the founders of the Salesforce consultancy Traction on Demand and held every year since 2013. More broadly, the whole documentary typically follows a classic storytelling arc of conflict, rising action, falling action, and resolution. Be Present. Stay Fresh.

Work Management 138

Work Management Marketing Management Video Marketing Demand 138