Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. The 25 Best Slideshare Presentations of 2013. Although it’s a simple curation list, there is a ton of useful information packed in the 1300+ slides covered in these 25 presentations. How Do You Find The Time For Social Media. This is by far the # 1 question people ask me.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

KoMarketing Associates

JUNE 6, 2013

Our Director of Online Marketing, Casie Gillette , will be presenting alongside a group of highly talented search professionals including Kristy Bolsinger , Ric Dragon , Adam Schoenfeld , and Eric Werner , discussing the top social media tactics for search marketers. Marketing World 2013: A Frost & Sullivan MindXchange.

Conference 120

Conference B2B Marketing Planning B2B 120

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. Do you have ideas about content generation for the year 2013?

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Writing on the Web

SEPTEMBER 5, 2012

To be truly persuasive, all professionals must make presentations. Are your presentations truly persuasive , or could you improve? Even if you’re not in sales, and even if you’re a natural born speaker, you need to hone presentation skills so that you connect as confident, knowledgeable and trustworthy.

Webinar Metrics 100

Webinar Metrics Advertising Agencies Promotion Interactive Marketing 100

Webbiquity

DECEMBER 16, 2013

This remarkable post from Pam Dyer summarizes the benefits of content marketing, presents a useful six-step approach to the content marketing process, and includes an infographic full of content marketing stats like: • 91% of B2B marketers use content marketing. • 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3:

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

The Forward Observer

JANUARY 19, 2024

.” Here’s a small sample of what you’ll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why “Original Source” matters The 7 Characteristics that are present in every world-class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer (..)

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Biznology

DECEMBER 7, 2012

As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013? For any business targeting Generation X women, Pinterest should be a core component of your social strategy in 2013. Mobile Apps.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Readability (scan-ability) and presentation layout matter as well though. 404 Inbound Link Cleanup. HARO/Editorial Monitoring.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Readability (scan-ability) and presentation layout matter as well though. 404 Inbound Link Cleanup. HARO/Editorial Monitoring.

Link Building 120

Link Building Tactics Ad Building B2B 120

SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. But the session we’re most excited about will be presented on day two by Michelle Chaplin, Senior Manager of Online Fundraising with our client, PBS.

Eloqua 48

Eloqua Case Study Case Studies Lead Scoring 48

KoMarketing Associates

JUNE 18, 2013

My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. If you have any questions about the presentation, don’t hesitate to send a message or connect via Twitter or Google+. Bonus: The theme is Top Gun.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! But overall, it was three days of great presentations, thought-provoking conversations, and amazing people.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

KoMarketing Associates

OCTOBER 10, 2013

See Mike Arnesen’s full presentation here. That’s a big deal and presents a huge opportunity for businesses. The real takeaway however was the impact structured data is already having on search results. Speakers noted they were seeing increased click-through-rates of 5-20% on content with markup implemented.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

KoMarketing Associates

MAY 21, 2013

On top of that, users are spending huge amounts of time on social networks, presenting another opportunity for your business to be found. Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Brandpoint

JANUARY 12, 2022

Often, the information you want to present could be shared more effectively in a visual presentation. These are my thoughts and impressions around what makes a good infographic and why you should look at your content twice before deciding to turn it into one. At this point, consider converting your content into an infographic.

VALS 156

VALS Sample Advertorials Content 156

markempa

AUGUST 5, 2013

To help you learn more about content marketing ideas and tactics at Lead Gen Summit 2013 in San Francisco, we’re sharing this video replay of Edwin Jansen, Director of Business Development, The Ian Martin Group, presenting on content marketing from B2B Summit 2012. Related Resources: Lead Gen Summit 2013: Sept. 30 – Oct.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I'll dig more deeply into individual presentation content soon.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

The ROI Guy

OCTOBER 12, 2012

Many executives are evaluating how tablets can be used to drive a much-needed boost in selling effectiveness for 2013. But providing the same old presentations and marketing content on a tablet won't necessarily advance sales engagements, or do the trick to drive revenue growth.

Mobile Marketing 40

Mobile Marketing Practices Research Marketing Strategy 40

The ROI Guy

NOVEMBER 1, 2012

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. trillion in 2013, a 3.8 IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7

Gartner 40

Gartner Allocation Storytelling Spending 40

InsightSquared

FEBRUARY 22, 2018

Making these picklists more colloquial allows other teams to more easily digest the information you’re presenting to them. Is all of the data currently being presented to a player useful to them? Keep paying attention to the way you present information, not just the content of that information. London, Bloomsbury, 2013.

SMB 205

SMB Enterprise Management CRM Sales Cycle 205

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

KoMarketing Associates

FEBRUARY 21, 2017

Marketing Challenges Presented by Data and Analytics. In 2013, just 18 percent of CMOs said that they were prepared to tackle the key marketing challenges associated with the eruption of data. By 2015, approximately 36 percent said they were ready to take on the challenges of a “data explosion.”.

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

Only B2B

AUGUST 13, 2020

Later, Account Based Marketing made the first appearance on google trends in 2013 and marketing experts and analysts took this marketing style to another level. Outbound marketing – It is also known as disruptive/interruptive marketing,is presented in front of leads to proceed them through the final few stages of the buyer funnel.

Account Based Marketing 144

Account Based Marketing Marketing AI ABM Advertising Agencies 144

markempa

MARCH 4, 2013

We provided this opportunity at the recent MarketingSherpa Email Summit 2013 in Las Vegas two weeks ago (and our B2B Summit before that). I did note that the most effective roundtable leaders were those who led a discussion and not those who asked one or two qualifying question followed by a 14-minute PowerPoint presentation.).

Trade Show 120

Trade Show Marketing Prospects Tips B2B Thought Leadership 120

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

markempa

SEPTEMBER 16, 2013

Her presentation, “Make Marketing Indispensable: Strategies for turning the sales team into your biggest fans,” featured steps marketers can take to achieve a productive, cooperative relationship with Sales. In this video excerpt from Harman’s presentation, learn how her team began their efforts by walking in Sales’ shoes. “We

B2B Sales 120

B2B Sales Lead Gen B2B Marketing Marketing Qualified Leads 120

markempa

JANUARY 20, 2014

Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI. Watch the full free presentation to see Donna’s transferrable case studies.

Email Marketing 120

Email Marketing CTR Copywriting Case Study 120

KoMarketing Associates

JULY 1, 2014

Created: May 29, 2013. Created: November 25, 2013. Prior to asking the question on 100 links per web page (above), Cutts addressed this question in late 2013, offering similar background, reasons for original limitations, and changes to guidelines. Created: June 5, 2013. Created: December 10, 2013. Answer: Yes! (12

Link Building 120

Link Building Paid Content Google Advertorials 120

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Striking an ideal balance involves using analytics to answer the questions, “Who should we present this to?”, ”, “How?”,

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. Well, I’m an in-person technical trainer, so teaching and presenting technical topics is something I love to do, as well as something with which I’ve got a lot of experience.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

markempa

JULY 22, 2013

Click here to watch the full free presentation to see the rest of Johnston’s digital marketing strategy and answer more questions from the audience. Related Resources: Lead Gen Summit 2013: September 30 – October 3, 2013 in San Francisco.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

Customer Experience Matrix

NOVEMBER 6, 2017

The system uses the score to identify the most effective items for each journey stage and to recommend which items should be presented in the future. Adinton was founded in 2013. Note that neither TrenDemon nor Adinton’s summary metric is presented as estimating incremental value.) Pricing for TrenDemon starts at $800 per month.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Convince & Convert

JUNE 4, 2013

June 6, 2013 Columbus, Ohio. 2012 keynote speaker and CEO of Arment Dietrich Gini Dietrich announced during her presentation last year that Ohio Growth Summit was the best conference she had ever attended. August 22-23, 2013, San Diego, CA. September 9-11, 2013, Cleveland, Ohio. Social Brand Forum 2013.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

Webbiquity

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Hubspot

AUGUST 5, 2013

The best way to broach this subject is to have some succinct bullet points that explain the value of the event -- whether those are sent via email, during a presentation, or in a meeting one-on-one. With the Final Countdown promotion, you can get $500 off today (Monday, August 5, 2013), $400 Tuesday, $300 Wednesday, and so on.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Hubspot

OCTOBER 16, 2014

If you''re in business, you need to know how to create captivating presentations. Whether you''re trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won''t put people to sleep. 2) PowToon.

Tools 28

Tools Webinar Metrics Webcast Template 28