KoMarketing Associates

JUNE 6, 2013

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. This event is being held in multiple locations in the US and Europe throughout 2013. eMetrics Summit Boston 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. Personal Branding and Social Business Thought Leaders. What’s Your 2013 Marketing Prediction? 13 Marketing Trends for 2013 from Business 2 Community.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? As a former sales person, I think it’s important for marketing to be measure by what value we create for the business, the customer and the employees. Social Selling: A Day In The Life Of A Social Sales Person. Strategy'

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Personal branding as a way of life. The focus in 2013 will be clean data.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Hubspot

MAY 21, 2020

We've seen for years that emails which are personalized to the recipient do better than their generic counterparts. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process. Benefits and Challenges of Personalized Marketing. Evergage ).

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Writing on the Web

JANUARY 9, 2013

No goals for 2013. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. What if instead of setting business or personal goals for the New Year, I picked O ne Word to focus on? I’m not setting any marketing goals this year.

Paper 100

Paper Amazon High Quality Lead Marketing 100

Webbiquity

DECEMBER 16, 2013

You’ll want to bookmark this incredible compilation of infographic-related resources, divided into eight categories including data visualization tools and software, data sources, tools for creating personal infographics (such as Vizualize.me , a tool for creating a visual resume), and infographic tutorials.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time. Make it personal – Don’t settle for connections being only virtual.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Customer Experience Matrix

DECEMBER 14, 2016

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. This puts a line of code on client Web sites to gather click stream data, manage first party cookies, and deliver personalized messages.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Keep organized.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Buzz Marketing for Technology

OCTOBER 18, 2013

Posted in eCommerce Optimization Personalization. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Biznology

DECEMBER 23, 2021

Eight years ago, I attended a conference (remember doing that in person?) I happened upon the piece that I wrote after that conference in 2013 and decided to ask the women I interviewed back then if they have more recent experiences that they would like to share with my readers. ” Clearly, we still have a lot of work ahead.

Conference 104

Conference Validation Consulting Positioning 104

B2B Memes

JULY 22, 2013

For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. Being an expert in your field is a requirement for a robust personal brand, but not the only one. Jeff Jarvis (@jeffjarvis) July 21, 2013. Personal vs. Corporate: Six New-Media Principles, No.

Personalization 100

Personalization Brand Identity Branding Blogger 100

Biznology

JANUARY 20, 2014

2014 will be the year of the personal brand. That was 2013. To be honest, the “year” of the personal brand has probably come and gone – or perhaps it’s more accurate to say that we’re smack in the middle of the “decade of the personal brand.”. In other words, everyone needs a personal brand to survive.

Personalization 80

Personalization Brand Identity Branding First-Mover Advantage 80

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Create a Personalized Experience . Personalize the experience—whether in emails or on sales calls—as much as possible.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Marketing Insider Group

FEBRUARY 17, 2015

I know you’re wondering “what the heck is content marketing personalization?” 2013 brought us the Dove Real Beauty ad that really set the stage. The only kind of marketing that helps businesses connect with real people is personal content. Not just targeted, or personalized – personal content.

Personalization 100

Personalization Content Marketing Ad Building Paid Search Agency 100

Hubspot

MAY 1, 2017

They’re my very own personal blogging habits. The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. 7 Personalized Marketing Examples. Creepy -- or great marketing? The Example.

Personalization 100

Personalization Brand Identity Branding Planning 100

Customer Experience Matrix

APRIL 1, 2013

hese are: Internet-enabled business coaches and experts, who are selling books, videos and other products in addition to their personal time; local service providers, such as dentists, home services, and fitness centers; and businesses selling to other small businesses. most clients want either to increase sales or free up the owner's time.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

KoMarketing Associates

MAY 21, 2013

On top of that, search results now go beyond the traditional 10 blue links and come complete with social integration, personalized results, images, maps, etc. Don’t be the person adding 10 hashtags to your posts. How do you make sure you’re optimized for search as a whole?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

ANNUITAS

JULY 10, 2013

July 10, 2013 – DemandGen Report article on Account-Based Marketing and its importance in B2B. News & Press'

Account Based Marketing 100

Account Based Marketing Personalization Press Marketing Report 100

KoMarketing Associates

JUNE 18, 2013

Inferred authorship refers to the idea that even when no specific authorship code is included on a piece of content or page, the search engines are inferring a particular person wrote it. Using phrases like “by” or “about the author.”

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. The Big Challenge As the summer of 2013 rolled around, we were ready to begin testing OptinMonster live. After some stressful back and forth with a payment provider, we officially launched on September 24, 2013.

Trigger Marketing 105

Trigger Marketing Planning Intent Template 105

The Forward Observer

OCTOBER 27, 2023

Leveraging his extensive experience with virtual, hybrid, and in-person events, he’s organized events for up to 5,000 people.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Leading Results Rambings

AUGUST 23, 2013

It covered marketing, life, customer delightion (a Hubspot word), charity, technology and trends – and those were just the sessions I personally went to. Content Marketing Inbound Marketing Marketing Sales arianna huffington Christopher Penn Dan Moyle dharmesh shah hubspot inbound 2013 Jill Konrath mitch joel nate sliver seth godin'

Hubspot 45

Hubspot Cross-Selling Best Practices Conference 45

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. If you could do a Skype call with any living person, who would it be? Get Happy: Putting Yourself into Your Brand’s Personality is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Personalization 136

Personalization Social Media Skype Blogger 136

Zoominfo

OCTOBER 13, 2022

Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. Shortly after AGL was established in 2013, the US forest products industry experienced a period of sustained growth. But these questions keep Steve Zambo, founder of Ally Global Logistics (AGL), up at night. billion to about $40.9

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Marketing Insider Group

MAY 7, 2013

Social selling is about sales people building a strong personal brand. I even predicted that social, content and personal branding would drive the future of business in 2013. What is Personal Branding? To get the best answer, I turned to personal branding expert Dan Schawbel. What is Social Selling?

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. When a buyer is looking at potential service providers to solve their business challenges, don’t count on a personal relationship to seal the deal.

Work Management 48

Work Management Marketing Management Service Planning 48

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. Customer surveys are inferior to in person interviews.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. trillion in 2013, a 3.8 IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7 percent increase from 2012 projected spending of $3.6

Gartner 40

Gartner Allocation Storytelling Spending 40

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. So whether virtual or in person, spend a good amount of time getting organized.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

SnapApp

AUGUST 25, 2016

Personality assessments are fun. But if you think personality assessments are purely for entertainment value, you should think again. But if you think personality assessments are purely for entertainment value, you should think again. Personality assessments have a ton of value as marketing tools. Where should you live?

Personalization 48

Personalization Ideal Customer Profiles Buyer Personas Marketing Automation Services 48

Marketing Insider Group

MARCH 29, 2021

In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Other studies show that B2B buyers will pay more for a product or service that provides them with personal value. Studies show that 95 percent of all purchase decisions are emotion-driven. Image via GloriaRand.com.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

readwrite

FEBRUARY 4, 2013

See also: The 5 Best Super Bowl 2013 Ads ). But it does nothing to enhance Go Daddy’s brand, and the only person more uncomfortable watching this debacle than the audience must have been Danica Patrick, who is inexplicably standing in racing leathers to introduce the amorous couple. It will be talked about. It will be remembered.

Video Marketing 40

Video Marketing Godaddy Lock-In Display 40