Biznology

NOVEMBER 17, 2014

Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • maximize shareholder wealth). •

Trends 80

Trends Brand Identity Branding Planning 80

Biznology

MARCH 5, 2013

OK, I’ll be honest with you, I came up with that plan after I sponsored one spontaneously and organically to see if anyone might want to join my virtual rowing team, Team Grotto , and join a virtual regatta, the 2013 World Erg Challenge. Broad appeal: education, kids, learning, and something I personally wrote on the Huffington Post.

Facebook 80

Facebook Burn Rate Long Tail Marketing Content 80

Biznology

JANUARY 15, 2016

The ease of learning more about ingredients of personal care and food products, for example, has led consumers to realize that retailers’ own-label products are basically the same as more prominent brands, only much cheaper. Smart marketers are realizing that they must change their tactics.

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. And, please do engage me as I am very keen to help you in any way I can to embrace social media in 2013!

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Biznology

OCTOBER 29, 2014

Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face. Just because the rep is on the phone doesn’t mean there’s never a chance to meet the customer in person.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Biznology

AUGUST 15, 2016

Instead, 80% of those surveyed say a CEO should be personally visible when discussing societal issues like income inequality. The difficulties of accurately tying pay to performance cannot be understated, but recent cases of big pay increases concurrent with dismal business results cannot be ignored either.

Brand Identity 80

Brand Identity Branding Peer-to-peer Terms and Conditions 80

Biznology

DECEMBER 18, 2014

Webster’s dictionary defines a capitalist as “a person who has a lot of money and property, and who uses those things to produce more money.” This distrustful brand image of capitalism is widespread, and supported by several polls: Only 54% of Americans in 2013 had a positive view of the term “capitalism”. The populist reaction?

Brand Identity 80

Brand Identity Branding Trust Marketing Terms and Conditions 80

Biznology

JANUARY 21, 2015

. • Compelling – make content more interesting, original, relevant, personal, but not hard “sales/marketing” pitches. Howard Schultz, head of Starbucks, said in 2013 that “the currency of leadership today is transparency.”

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Biznology

JANUARY 15, 2015

Compelling – make content more interesting, original, relevant, personal, but not hard “sales/marketing” pitches. Howard Schultz, head of Starbucks, said in 2013 that “the currency of leadership today is transparency.”

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Biznology

FEBRUARY 17, 2015

And it wasn’t just Soules who didn’t offer up a rose, the Playboy shoot seemed to be her personal albatross to bear. And, even if she loved doing it, isn’t personally ashamed, and treasures the outcome, her personal experience with how it has affected her romantic life seems to have been profound. Just kidding.

Twitter 80

Twitter Social Networks Press Google 80

Biznology

MAY 30, 2016

Behind each act is someone abusing his/her power to unfairly gain personal wealth at the expense of the common citizen. Every day there seems to be another incidence of bribery, cronyism, counterfeiting, slush funds, or a political scandal somewhere. of the total for all goods, to $461 billion and 2.5%

Brand Identity 80

Brand Identity Branding Transparency Copyright 80

Biznology

FEBRUARY 28, 2017

Back in October 8, 2013, I wrote Playing the Online Reputation Shell Game. You don’t need 3,643 domains yourself but you need to think about what you do and don’t own, come up with a list of all the intellectual property, corporate assets, and personal brand that you don’t have locked down while the going is good.

Domain 80

Domain Godaddy Marketing Management Lock-In 80

Biznology

MARCH 3, 2015

The benefit of jumping in is that you presumably have spent the last decade building up your Facebook and Twitter reputation and you’ll be able to very quickly leverage your personal brand popularity immediately on Medium. Blogging Personal Brand 2008 Aleppo Apple Inc. Your fame is pretty much baked in. Like this post?

Advertising Mediums 80

Advertising Mediums Stats Twitter Tagging 80

Biznology

NOVEMBER 1, 2012

First off, I am never talking to the person who has the authority to make the purchase–often it takes three people (including one in purchasing) to sign off, so no one person has the authority. I am not sure if the Internet screwed that up, but it screwed up everything else.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

Biznology

JUNE 19, 2014

Plus, mobility is all about the shift from personalization to contextualization. Personalization tailors content while contextualization tailors the entire experience–including content–by activating data about the customer’s situation in the physical world. Media is the vehicle for that.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Biznology

JANUARY 13, 2015

It’s such low-hanging fruit, though it does demand that you actually do more than just embed “share me” buttons, it requires that you commit to becoming a content-creator and not just a salesman or business person. So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

APRIL 25, 2016

PriceWaterhouseCoopers generated $312 million from Big Data revenues in 2013. Now, the person who needs the data–the person who wants the business answers from the data–can have direct access to it. Source: Information Management ). All of that revenue involved consulting services. Source: Tech.co ).

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Biznology

FEBRUARY 13, 2015

email address change (slightly less than above as some use personal email address). First California Bank had been acquired by Pacific Western Bank in 2012, even though the deal didn’t close until 2013. Here are the results: 3.8% name change (women still do change their name upon marriage/divorce). They are: 29.6%

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

FEBRUARY 12, 2013

A lot of it is more about stress-testing you to see what kind of person you are. 100+ Social Media and Content Marketing Predictions for 2013 (contentmarketinginstitute.com). 13 social media marketing trends for 2013 (lifeatunitedworld.wordpress.com). If you can’t take the heat, get out of the kitchen. Tout de suite!

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

JANUARY 15, 2013

What I do is I have my own personal link-shortener that my buddy Phillip Rhoades created for me and I called rnnr.us — and I do my own little hack and create my own work-around which generally works: Et voilà! Some digital marketing resolutions for 2013 (biznology.com). Related articles.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Biznology

DECEMBER 6, 2012

Yet, as I craft my 2013 plans, training once again appears on the top of my list of activities. I even cowrote a book called Audience, Relevance and Search , intended to convince people of the importance of search in digital marketing and help them learn how to do it.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

APRIL 9, 2013

If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the line in the sand that you and your employer have decided are grounds for termination. What do I mean? “Goose, it’s time to buzz the tower.”

Social Media 80

Social Media Viral Marketing Media Youtube 80

Biznology

OCTOBER 15, 2013

Personally, I am in the clear. You want to make sure that when — not if — your site is pulled over and Google asks for your papers, you have current, stamped, and legal papers on your person to profer. Real Science circa 2013. It’s blue skies for me because I am an open book.

Paper 80

Paper Google Adsense Demand 80

Biznology

MARCH 12, 2013

You don’t need social media for the first two, only the third — and you don’t need to reassure those people who are already in love with you or are your clients, past or present, how creative and talented you are — they should know that through personal experience. ups lead the UK charge at SxSW 2013 (prweb.com).

Advertising Channels 80

Advertising Channels Advertising Agencies Paid Search Agency Ad Agencies 80

Biznology

SEPTEMBER 17, 2013

However, Google’s reflection isn’t a personal slight, it’s simply an emergent fractal representing how people actually search — for you — and not how you want them to. Like all children, all brands, including your own personal brand, evolve outside of your control and oftentimes well outside your comfort zone.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

MARCH 4, 2014

” she might have said, because she was already a fan, already followed Minh on Twitter, and had read both his Best Picture Books of 2013 and 2014 Spring/Summer Picture Book Preview on Huffington Post. Rotem Moscovich bid for the book, in large part, because she started making the connections. “Oh, that Minh Le!”

Blogger 80

Blogger Twitter Facebook Social Media 80

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. I’m no better prognosticator than anybody else, but my best answer would be: look at where the inefficiencies are. Some inefficiencies may take decades to be properly addressed.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

AUGUST 20, 2013

2013: The Year In Google SEO So Far (marketingland.com). However, if you’ve made serious revenue in the past and all that’s dropped off suddenly, open your wallet and spend, though not on yet another SEO link-peddler. The Penguin’s Role In SEO (Google Penguin, That Is) (marketsalad.wordpress.com).

Paid Content 80

Paid Content Google De-duplication Digg 80

Biznology

DECEMBER 17, 2013

So, without further ado, here’s my list of web application disasters and mistakes that very well should have been sorted out by last Thursday, 2013. You are the person—you—who is the difference between a $200, $2,000, $20,000, $200,000, or $2,000,000 engagement. Can your products and services be replaced by a robot? See what I mean?

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80