illumin

SEPTEMBER 25, 2023

The history of social media tells a story of major cultural change. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Everything Technology Marketing

JULY 6, 2013

Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Marketing automation is on the rise.

Trends 100

Trends B2B Thought Leadership Content Marketing Thought Leadership 100

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. General social media video best practices. For the most part, people on social media have short attention spans. Optimize for social media. Recommended video length per social media network. Different types of videos.

Social Media 128

Social Media Practices Video Marketing Media 128

Martech

JANUARY 4, 2024

By leveraging social media and influencer partnerships, Kaleigh grew the business to generate five-figure profits while she was attending college and working full-time. LinkedIn: Amy Porterfield (28K followers) Instagram: AmyPorterfield (405K followers) YouTube: AmyPorterfield (28.7K followers) TikTok: @amy.porterfield (11.4K

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Everything else has changed dramatically (the not-so-good news).

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. Interruptions (like email and social media) are messing us up.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. How to Optimize Your YouTube Video for Maximum Traffic. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool. 46 Experts Share Their Top Social Media Management Tools. By Jeff Bullas.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Sprout Social

JUNE 17, 2019

One of the best ways to enhance your personal brand is through social media. However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. Embrace authenticity. Don’t create.

Social Media 111

Social Media Trends Personalization Brand Identity 111

B2B Marketing Traction

AUGUST 23, 2013

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Yet there are a lot of self-professed social media “experts” out there. Plus, social media is kid stuff, right? Becoming an expert in social media requires some doing.

Social Media 100

Social Media Consulting Media Linkedin 100

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. And YouTube in 10th place?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Marketing Insider Group

MAY 19, 2014

YouTube launched in 2005. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. According to the source, this is due to “external stimulation” like all that content marketing we’re producing and distributing across all the social media channels.

Social Media 100

Social Media Mobile Advertising Media Stats 100

Biznology

MAY 19, 2014

22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from earned media as opposed to paid media. 41% of customers are winning customers using social media (source: Search Engine Journal).

Social Media 80

Social Media SEO Media Youtube 80

Webbiquity

DECEMBER 11, 2013

2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Experts outline key content marketing trends for 2014 by The Guardian. This was post #3 of Content Marketing Week on Webbiquity. #1: 1: Content Marketing Week Starts Tomorrow! #2:

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Their responsibilities span from leading a social media team of over 150 to designing yo-yos.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Contently

SEPTEMBER 24, 2021

Earlier this summer, the future of social media became much clearer. ” As a result, it looks like we’re barreling towards a new era of social media. But to really understand what the next era of social media will look like, we first need to understand how we got here. The First Era of Social: The News Feed.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Contently

MAY 3, 2017

Rather than invest in traditional marketing, Tesla focused on earned media, capitalized on a generational thought leader (Musk), and cultivated an active community of fans around the concept of sustainability. It’s really through social media.” The post Can Tesla Ride Earned Media Forever?

Media 93

Media Ad brokers Lead Ranking Marketing Budget 93

Content Standard

FEBRUARY 21, 2019

And in many ways, marketing has always played a game of catch-up throughout its development—with social media Stories being the latest step for marketers to learn and utilize in this long, complex dance. The Stories format for sharing content was first introduced into the social media landscape by Snapchat in 2013.

Social Media 99

Social Media Storytelling Media Marketing & Strategy 99

Brandpoint

JANUARY 21, 2021

Do you have any advice to share for those in employer branding who may be struggling to get stakeholder buy-in on video and social media? Read More: 13 Social Media Video Content Examples ] Tell us three of the most important things to keep in mind when creating an engaging virtual experience for new talent.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Convince & Convert

FEBRUARY 24, 2013

— New York Life (@NewYorkLife) February 25, 2013. — New York Life (@NewYorkLife) February 25, 2013. — Samsung Mobile US (@SamsungMobileUS) February 25, 2013. Samsung was pushing (via promoted Tweets) their long form commercial on YouTube, and tying back to their TV spots during the telecast.

Brand Identity 165

Brand Identity Branding Paid Search Agency Advertising Agencies 165

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube. The engagement tab shows growth history, the source of engagement and most popular media. The optimization tab covers posting times, average media lifespan, tag impact, and a breakdown of filter impact. social media accounts.

Analytics 95

Analytics Tools Best Practices Tagging 95

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals. Look Before You Leap.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Social Media 91

Social Media Class Word of Mouth Media 91

EMagine B2B Blog

DECEMBER 22, 2014

When it comes to social media, things move pretty fast. With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. billion in 2013. YouTube had 153 million unique U.S.

Social Media 40

Social Media Statistics Media Youtube 40

Convince & Convert

DECEMBER 4, 2014

As much as I love social media it moves fast and not every update gets seen. I’m not dropping social media entirely, I’m just focusing my efforts more on my list. Yet, when I look at the activities in 2013 that brought the biggest boost to my email list, webinars were hands-down the most successful. Now, don’t get me wrong.

Webinar Metrics 165

Webinar Metrics Google Autoresponders Youtube 165

Martech Advisor

MARCH 30, 2020

Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. Social media can help you achieve explosive growth in terms of likes, shares, and user views. — OREO Cookie (@Oreo) February 4, 2013. Capitalize on trends. No problem.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Magisto

FEBRUARY 18, 2019

One is a 3-point guide of how to upload videos to the 2016 version of PowerPoint, the second is how to upload YouTube videos on Power Point and the third is how to upload videos on PowerPoint’s more consequential competitor Google Slide. mpg or.mpeg), Windows Media Video File (.wmv). Here are 3 easy to follow tutorials. Paste and Link.

Video Marketing 56

Video Marketing Youtube Press Google 56

Exo B2B

OCTOBER 16, 2020

Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In fact, are we still talking about influencers?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Contently

JANUARY 12, 2017

For years, Facebook has denied that it’s a media company. Now, it seems that Facebook has finally accepted the premise that it is, at the very least, inextricably linked with the media industry. It’s not a traditional media company… We don’t write the news that people read on the platform. Via Bloomberg.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Convince & Convert

APRIL 29, 2015

Embedding video content in emails leads to inconsistent experiences across email clients, but between HTML5 video, YouTube, and services like LiveClicker and Movable Ink, you can generally deliver a solid inbox video experience to at least half of your subscribers. In-email payments have been in the works for many years. That’s a huge boost.

Microsite 162

Microsite Marketing Attribution Mobile Marketing Lock-In 162

Martech Advisor

MARCH 6, 2020

Today, family members are more likely to binge-watch alone, in separate rooms and on mobile devices, or snack short social media video clips on their smartphones while waiting for class to start or in line at Starbucks. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. The TikTok Viral.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Valasys

MARCH 4, 2020

Recently LinkedIn has made it easy for users to incorporate videos from sites like YouTube & Vimeo in the ‘About’ & ‘Experience’ sections of their profiles. Back in 2013, stories were introduced to Social Media by SnapChat and ever since have been adopted by other social platforms such as Facebook & Instagram.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. YouTube (69% vs. 61%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Buffer

SEPTEMBER 26, 2018

Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. With more than one billion people using Stories and vertical video formats across Facebook, Instagram, IGTV — and even YouTube… Have you wondered what this means for your business? billion use Facebook daily.

Paid Search Agency 99

Paid Search Agency Facebook Advertising Agencies Ads 99

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Your presence on social media and how others share your content makes a huge difference. Your presence on social media and how others share your content makes a huge difference. By the end of 2013, Twitter had over 210 million users.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28