Digital B2B Marketing

NOVEMBER 21, 2013

Problems persist for a number of reasons, but these three appear to be the most prevalent in my investigation: Browsers don’t always provide referring URLs. Twitter reporting relies on having accurate and complete referring URL data. But in social media, most traffic will come from other people sharing your content.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

KoMarketing Associates

OCTOBER 11, 2018

Make sure you’re looking at total traffic to account for content that’s accessed directly or through referral channels like social media, in addition to pages accessed via organic search engines. Take a closer look URLs that didn’t bring traffic to your site and have no conversions or backlinks.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Webbiquity

NOVEMBER 27, 2018

” functionality; it’s ridiculous the platform still doesn’t display similar accounts if you mis-type a URL by one character) and three ways Twitter fans can help keep the social network vibrant. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Social Media Today ). Social Media Today ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Magisto

FEBRUARY 18, 2019

The latest versions of Microsoft Office like 2010, 2013 and 2016 accept more video formats – Windows Video File (.asf), mpg or.mpeg), Windows Media Video File (.wmv). Click PASTE embed code on the drop-down menu and paste the code URL you copied on YouTube. asf), Windows Video (.avi), avi), Adobe Flash (.swf), swf), MP4 Video (.mp4,m4v,mov),

Video Marketing 56

Video Marketing Youtube Press Google 56

The Point

OCTOBER 7, 2014

Billion with Google in 2013. As different from regular (non-advertising) tweets, don’t include hashtags, @ symbols, image URLs, or any other clickable elements in your tweet other than your delivery URL. as billable events, whereas other platforms only count clicks on the delivery URL.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Inbound Writer helped us analyze the 242 posts we published here in 2013 and discovered that the top 25% (61 posts) generated a whopping 78% of the visits from organic search (and 67% of all visits).

Analytics 164

Analytics Top of Funnel Content Case Studies 164

Pearl Digital Marketing

OCTOBER 13, 2019

It rolled out in 2013, and it required people to reformat their meta tags, HTML tags, URL address, page formatting, link building and adding high-quality content without keyword stuffing. Payday – In an effort to fight bad SEO tactics, Google introduced the Payday update in 2013. Are your URLs SEO-friendly?

SEO 72

SEO Domain Mobile Marketing Keywords 72

Biznology

JANUARY 15, 2013

or Twitter shortened URL. Well, if you notice that your URL isn’t coming through via Facebook correctly then choose another way in, be it via a different URL-shortner. Some digital marketing resolutions for 2013 (biznology.com). Social Media Metrics (socialsamosa.com). Why did that happen? Related articles.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Digital B2B Marketing

SEPTEMBER 24, 2013

The approach Ari Paparo outlined could be created by any media company that users sign in to or, with reliability closer to today’s cookies, any site with either a large audience or a significant share of a niche audience. According to eMarketer, Google is expected to capture 33% of all global digital advertising revenue in 2013!

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

SendX

MAY 30, 2019

This page is also designed to generate a unique URL per email address automatically. Launch Your Campaign on People’s Platforms This launchpad leverages on bloggers, paid traffic, and social media influencers. And email is 40 times more effective for campaigns than social media fronts like Facebook or Twitter.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Optinmonster

JANUARY 13, 2020

And there’s nothing that will kill your traffic, sales, and leads faster than long lapses in content posting whether it’s blogs, social media, videos, or any type of content you’ve trained your audience to expect. For now, it’s important to remember that even the best marketing strategy can go off the rails from time to time.

Conversion 98

Conversion Youtube Hubspot Planning 98

Hubspot

OCTOBER 7, 2019

The podcasting industry has continuously grown since 2013. Kurt Kaufer: Partner and CMO at Ad Results Media , a podcast advertising agency, Kaufer wrote a survival guide for podcast advertising in this Forbes post. If so, I'm guessing you've listened to a podcast or two. You're not alone. According to Infinite Dial , U.S.

Cost Per Thousand 73

Cost Per Thousand Advertising Agencies Cost per Acquisition Advertisements 73

Content Standard

OCTOBER 4, 2014

Higher word counts, the integration of media-rich content, and more semantically relevant secondary keywords are all being accounted for in search engine algorithms, which helps build smarter search results and makes it harder for bad content to succeed. “Optimization is, increasingly, a holistic discipline.

Studies 40

Studies SEO Correlation Content 40

Litmus

SEPTEMBER 6, 2019

important; } @media only screen and (max-width: 640px) { u +.body.glist <style type="text/css"> @list heart { mso-level-number-format: bullet; mso-level-text: ♥; } @media screen and ( -webkit-min-device-pixel-ratio:0 ) {.heart Outlook for Windows (2013, 2016, 2019). body.glist { margin-left: 0 !important;

Tagging 60

Tagging Class Verticals Order 60

Hubspot

JANUARY 9, 2014

We wanted to generate a ton of activity around the topic of social media to establish our expertise and pull in a specific type of lead. Generate 5,000 leads who are interested in social media marketing by June 30, 2013.". Improve rank for the keyword ''social monitoring'' from 5th to 2nd on Google by June 30, 2013.".

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Hubspot

MAY 24, 2019

Additionally, from 2013 to 2017 there was a 900% increase in "near me" searches: Image Source. Make sure the NAP (Name, Address and Phone Number) remains consistent on each of your business profiles scattered around the web, including social media sites like Facebook. For example " clubs near me tonight ". Image Source.

Mobile Advertising 78

Mobile Advertising Amazon Mobile Marketing Tagging 78

KoMarketing Associates

MARCH 15, 2013

If you’re noticing site issues, think you’re being penalized, or are just curious about a URL, check out Fetch as Googlebot. Rhea Drysdale ( @rhea ) of Outspoken Media noted that what was supposed to be 2%, has turned into 68% for their company site. Fill in Keyword Data with Webmaster Tools. If you’ve stuck with me this far, thanks.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Hubspot

APRIL 2, 2015

To keep your infographic uncluttered by a ton of different source URLs, a great way to cite your sources is to include a simple URL at the bottom of your infographic that links to a page on your site listing the individual stats used in your infographic, and their sources -- such as the blog post you''re using to publish your infographic.

Template 28

Template Stats Custom Publishing Comparison 28

Bionic

JANUARY 2, 2020

billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan. This new app gives agencies the ability to share media plan data with clients. Fun Events.

Advertising Agencies 10

Advertising Agencies Paid Search Agency Media Plans Ad Agencies 10

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. That's why we were so excited in October, when Facebook announced Global Pages that allowed marketers to maintain just one Facebook page URL, but route fans to different versions of the page based on their location.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

SEPTEMBER 11, 2013

If you want to curate others'' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. HubSpot (@HubSpot) September 10, 2013. But wait a second. And what is HTML? SlideShare. Post by HubSpot.

Marketing Websites 28

Marketing Websites Tips Work Management Hubspot 28

Hubspot

SEPTEMBER 11, 2013

This is the most effective way to track the conversation around your event in social media. Not only does it provide information about the event, but it also gives people a URL to share with their networks via email and social. To learn more about how to create social media buttons, check out this post. And it works!

Microsite 28

Microsite Tactics Hubspot Network Marketing 28

Hubspot

APRIL 7, 2014

People wanted to be able to share content, but URLs can get very long (especially if you''re using tracking URLs) and Twitter only gives you 140 characters. shortener, URL shorteners are still used by many companies to help with analytics. URL shortener to track their clicks inside of our social media marketing tools.

Twitter 28

Twitter Domain Godaddy CAN-SPAM 28

Webbiquity

DECEMBER 30, 2013

Google URL Builder: How to Track Links Shared by Razor Social. Want to track how many people clicked on key links shared across social media channels, email, news releases,and other distribution points? Writing that “The Google URL builder was developed to support this problem.

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

EMagine B2B Blog

OCTOBER 3, 2013

Google handles about 67% of all search engine queries every month according to comScore’s August 2013 Search Engines Ranking report. These include Google Suggest, Ubersuggest , AdWords URL search in the keyword planner, and SEMRush. Billions of searches from billions of users gives Google a lot of power.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

Marketing Insider Group

APRIL 24, 2023

Qwant Image Source: Qwant Qwant was created in 2013 with a focus on digital freedom. If you want to stay on top of your social media presence and reputation, Keyhole is the alternative search engine for you. This alternative search engine is based in France and operates on a European-based server network.

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227

Hubspot

FEBRUARY 23, 2016

Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets. They were also sure to include these keywords in the title, URL, and headers. The campaign used email marketing and social media marketing and pointed viewers to the blog. "We Setting Up a Blog Strategy.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

LeadSquared

FEBRUARY 2, 2016

2013-2015 practically belonged to social media, but there seems to be a shift already. If only we would start investing 10% of our marketing efforts in doing due research, analysing existing case studies, studying different models, our ROI of all sorts would naturally improve. Don’t put all your eggs in the same basket.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

OCTOBER 23, 2013

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. Social media has enabled people to get content and product suggestions directly from friends and, according to Nielsen Research , 92% of consumers worldwide trust recommendations from friends and family more completely. Mobile Search Will Continue to Rise.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

DECEMBER 19, 2014

It was first introduced in June 2013. For example, if you search for "chicago hotels," the search results favor URLs from sites like Hotels.com, Travelocity, and Kayak, while individual hotels'' websites don''t show up until page two. Alright, let''s get to the actual updates. The Major Google Algorithm Updates of 2014. Pirate 2.0:

Google 28

Google DMCA Lead Scoring Lead Ranking 28

Hubspot

JULY 22, 2015

Looking at the chart below, you can see one of the websites that was submitted had an extremely sharp decline in traffic in January 2013. If it's broken in just one place, then it won't work across all of your URLs. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Webbiquity

JANUARY 30, 2014

grow 125% in 2013? How Small Businesses Can Use Pinterest To Boost Traffic by Assist Social Media. Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. Image credit: Rebekah Radice.

Best Practices 100

Best Practices Social Networks Paid Search Agency Stats 100

Hubspot

MARCH 2, 2015

billion in 2013. When McDonald''s does talk about its food on social media, it does so in an almost scientific way. Meanwhile, this is how Burger King markets its fries on social media: Another difference between the two burger brands is their respective spots on the quirkiness spectrum, especially in regards to Twitter.

Paid Search Agency 28

Paid Search Agency Brand Identity Branding Companies 28

seo.co

MARCH 25, 2022

The link itself includes a URL, which will direct a user to the new destination. Another study from Orbit Media Studios illustrated how internal link building (and a handful of other onsite tweaks) could take a page from rank 33 to rank 5 for the phrase “IT hiring trends 2013.”. Secondary and long-tail keywords.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

Hubspot

AUGUST 22, 2019

Ecommerce sites are especially vulnerable to duplicative content — in these cases, use canonical URLs to indicate to Google which version of each page should be prioritized in the SERPs. Release date : August 20, 2013. Google prefers to index your mobile URL.). low word-count or duplicative) content on your website and blog.

Google 101

Google Lead Scoring Lead Ranking SERP 101