B2B Marketing Traction

OCTOBER 18, 2012

For example, in marketing, a business can hire strategic marketing planners to help identify and set strategies, and then hire specialists to execute or implement PR, inbound marketing, social media, direct mail, or whatever tactical programs are in the plan. Do you plan to outsource marketing in 2013? Please comment below.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

AUGUST 23, 2013

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Yet there are a lot of self-professed social media “experts” out there. Plus, social media is kid stuff, right? Becoming an expert in social media requires some doing.

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media. Marketing Strategy Social Media/Web 2.0

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Your presence on social media and how others share your content makes a huge difference. ), plus the fact that young people have left Facebook in droves to move to Twitter where they can follow people and comment with ease (and with more privacy/anonymity).

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JULY 31, 2013

In May 2013, Google Penguin 2.0 It’s no longer the behind the scenes tricks, but SMO, or social media optimization – having great content that people love, share, and comment on. Search Engine Optimization marketing SEO social media website' Google Penguin 1.0

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

FEBRUARY 14, 2013

You see, in the rush to get on social media and connect, many marketers are behaving badly. Check out HubSpot’s Make Love Not Spam campaign launched today, complete with video, branded items for purchase, eBook, presentation slides, all culminating in a call to attend INBOUND conference in Boston on August 19-22, 2013.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

B2B Marketing Traction

DECEMBER 13, 2012

What tactics will get you the best results in 2013? Increase social media connections and engagement. Are there other marketing tactics that you think are a must for 2013? Here are six new marketing ideas for increased success in the coming year. Read my previous post, If There’s One Thing Constant About Marketing, It’s Change.)

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100