SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. is perfect top-of-funnel content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Find out how it’s done in our free white paper : Image credit: Pixabay | CC0 Public Domain. Marketers: it’s time to stop thinking about data. Hear me out. Today, data is one of the most valuable assets a company can have.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. all from one story idea.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Hinge Marketing

DECEMBER 29, 2015

Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. While some enterprise-level tools like Marketo and Pardot may cost over $1,000 a month, the industry has evolved with numerous entry level options like Drip and Automizy that start at just $50 a month.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Webbiquity

APRIL 8, 2014

notes that “a post by a brand’s Facebook page could expect to reach 16% of its fans” up until the fall of 2013; but “after the algorithm change that figure seems to be 2.5%!” by Marketo Blog. Pondering the impact of the death of EdgeRank, Gary ( @ProfessorGary ) Schirr ?notes

Facebook 100

Facebook Work Management Paid Search Agency Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

For instance, over the past seven years, Marketo’s logo has developed into a more minimal icon: This sort of design change isn’t an issue, because for one, it takes place over a period of time, not instantly, and two, the basic layout and primary color remain the same. Keep design consistent across content formats.

Rules 48

Rules Practices Brand Identity Branding 48