Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Adobe Experience Cloud Blog

JUNE 11, 2015

Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! Written consent can be as simple as writing “SUBSCRIBE” in a text message or in a web-form on the company’s website.

Mobile Marketing 48

Mobile Marketing Marketing & Strategy Marketing Strategy Video Marketing 48

NuSpark Consulting

OCTOBER 9, 2017

Like it or not, the more you blog, the more visitors your website will attract. And your website is the center of your online marketing universe. They discovered the average human’s attention span had shrunk from 12 seconds in 2000 to 8 seconds in 2013. This post originally ran on The Marketo Blog in August 2017.

Ethics 145

Ethics Buying Cycle Stats Marketo 145

KoMarketing Associates

FEBRUARY 9, 2016

And on average, there’s a more than 40% uptick in traffic on websites featuring video, due to search. Marketo: What is Marketo? FreshBooks CEO Mike McDerment at SociaLite 2013. Marketers are seeing positive results when they include video in the marketing mix. FreshBooks: Introduction to Cloud Accounting.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

AUGUST 28, 2017

Like it or not, the more you blog, the more visitors your website will attract, and your website is the center of your online marketing universe. They discovered the average human’s attention span had shrunk from 12 seconds in 2000 to 8 seconds in 2013. Perhaps you could get away with creating fewer blog posts.

Thought Leadership 134

Thought Leadership Ethics Buying Cycle Stats 134

Adobe Experience Cloud Blog

MARCH 28, 2014

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. A full list of sponsors is available on our event website, so do some research ahead of time. Plan Ahead.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. Online crowd funding and donation platforms like Kickstarter work for many nonprofits, but sophisticated marketing automation allows you to own your relationships with key donors, both on your website and through email.

Marketing Automation Services 48

Marketing Automation Services Multi-Channel Marketo Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 9, 2012

Marketo : What advice do you have for businesses who are struggling to produce content for their marketing efforts? Marketo : Do you have any tips for identifying the problems and desires of your audience? Marketo : I read that you personally edit the first paragraph of every post that runs on Social Media Examiner.

Social Media 48

Social Media Media Conversion Marketo 48

Adobe Experience Cloud Blog

OCTOBER 1, 2013

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. Many think of mobile only in terms of tools (such as QR codes and mobile lead retrieval at tradeshows) or techniques (such as mobilizing existing websites and acquiring leads via SMS). In the US, almost $10.5 Go native.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Adobe Experience Cloud Blog

JULY 29, 2014

According to Search Engine Watch , there were half a million brands on Pinterest as of 2013 – but that doesn’t mean it’s too late! Luckily, you can leverage the fans that you already have: Add “Pin It” buttons to your website and blog. Why Pinterest? Install a Pinterest tab on your Facebook page. Register here ! Content Marketing'

Branding 48

Branding Brand Identity Thought Leadership Marketo 48

Adobe Experience Cloud Blog

OCTOBER 2, 2014

While mobile SEO shares many similarities with the existing SEO strategies for desktop browsers, here are some specific tips that will give you an upper hand in the mobile SEO competition: Make Your Website Mobile-Friendly. In 2013 there were 1.4 This statistic makes optimizing your websites for mobile devices more compelling.

Practices 48

Practices SEO Best Practices Mobile Marketing 48

Adobe Experience Cloud Blog

MAY 23, 2014

It promised lower fares, a better website, allocated seating, and free baggage options. Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. Perhaps in was the September 2013 drop in share price. Author: Aine Dundas I was stumped.

Multi-Channel 48

Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

Adobe Experience Cloud Blog

MARCH 17, 2014

Author: DJ Waldow “In 2013, you traveled 543 miles. You need to give people a reason to keep engaging, visiting your website and sharing on social media. I’m competitive, but there’s no way I’d remember to visit Fitbit’s website to compare my stats against friends and family. That’s more than the length of the Serengeti.

Stats 48

Stats Marketo Thought Leadership Email Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. And we run 72 websites across 22 languages, with 63,000 pages that need to be kept up to date and running 24/7.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Management Marketing Budget Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 8, 2014

Inspired in part by Ann Handley’s New Year’s Eve blog post, The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. Web Site : In April of 2010, the AP replaced web site (two words) with website (one word). Here we go.

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Adobe Experience Cloud Blog

JANUARY 8, 2014

Inspired in part by Ann Handley’s New Year’s Eve blog post, The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. Web Site : In April of 2010, the AP replaced web site (two words) with website (one word). Here we go.

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Adobe Experience Cloud Blog

MAY 20, 2015

in 2013, and companies making more than $1 billion annually boosted spending by an even greater 9.8%. In a statement on Bar Luce’s official website, Anderson said the café certainly has the potential to be a movie set, though he thinks “it would be an even better place to write a movie”. The Strategic Use of Celebrity.

Trends 48

Trends Thought Leadership Paid Search Agency Storytelling 48

Adobe Experience Cloud Blog

JANUARY 2, 2015

I think 2013 and 2014 were years where technology and digital marketing exploded and the need to communicate across channels became a prominent topic of discussion. Starting with if their digital marketing efforts (for example social, search, website, etc.) Multi-channel communication will be more important than ever.

Demand Generation 48

Demand Generation Demand Generation B2B Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Session: Secrets of Top Converting Websites ( Register ). Partners and co-founder of CRM Essentials LLC, Session: Best practices in Social CRM ( Register ), How Small Businesses are Using Social Media: Top Trends for 2013 ( Register ), and How Social Media Personalizes Your Brand & Grows Relationships (FULL). Tim Ash, SiteTuners.

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.” What do you think?

Marketing Automation Services 48

Marketing Automation Services Work Management Mobile Advertising Acquisitions 48

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 Facebook is also experimenting with new, engaging formats, such as full-screen ads, which replicate an advertiser’s website by including functionality to scroll through pages of videos, as well as text and images. Native Advertising.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. It was acquired by IBM in November 2013. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. It was acquired by IBM in November 2013. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

DECEMBER 10, 2012

The big trend for 2013 is going to be agile marketing. Businesses who do offline advertising to support their online efforts should stop giving away their website address. 10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 2 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Internet Marketing 48

Internet Marketing Paid Search Agency B2B Thought Leadership Conference 48

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. Is your website ready to succeed online? By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. And we’ve all taken a Buzzfeed quiz (or fifty), right?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Adobe Experience Cloud Blog

JANUARY 8, 2015

It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. Carwow, a British website that helps people choose and buy the right car, created a quiz titled “The world’s hardest car quiz.” Carwow isn’t the only automotive website that has struck gold with quizzes.

B2B Thought Leadership 48

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

Dreamforce 2013, the largest vendor-led technology conference in history, is in full swing: 120,000 registrants+, 350 exhibitors, A-list celebrities around every corner, and so much swag they had to provide conference goers with extra backpacks. If you are in San Francisco, check out our list of insider Dreamforce tips …and stay dry!

Salesforce.com 48

Salesforce.com Marketing Automation Services Thought Leadership Conference 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

There are just people going to your website, pinning things from your website, going to blogs, going to tumblr, pinning images of your products, and you’re never going to see those if you don’t have a good analytics system built on top of Pinterest. Jason: 2012 has been interesting for Social Fresh because we moved online.

Social Networks 48

Social Networks Social Media Conference Curation 48

Martech

MARCH 29, 2023

David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. This makes integration with Marketo Engage valuable.

Enterprise Management 93

Enterprise Management Analytics Work Management Marketing Management 93

Sales Engine

DECEMBER 6, 2016

In our experience, here are the top 5 mistakes B2B companies make when trying to build their demand generation engine: #1 Starting with marketing automation Without question, marketing automation tools such as Hubspot, Marketo, Pardot, Eloqua, etc., have changed the way that B2B companies market their products and services.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker. Who do you see changing the game in their industry and what lessons can we learn from them?

Branding 0

Branding Brand Identity Thought Leadership Barriers 0

ClickZ

MARCH 13, 2020

During his tenure there, Pardot was acquired by ExactTarget in 2012 and, subsequently, ExactTarget was acquired by Salesforce in 2013. Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. The first was published in 2016.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Adobe Experience Cloud Blog

FEBRUARY 22, 2019

If you’ve ever watched an animated video, played a video game, or visited a website, you have John Henry Thompson to thank. Flash and shockwave programs found in animation, video games, and website design are all thanks to this object-oriented programming language known as Lingo. Who would you add to this list and why?

Work Management 127

Work Management Marketing Management Thought Leadership Conference 127

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Waiting for a customer to come to your website and raise their hand is too late. According to the CEB , B2B buyers are already 57 percent of the way down the path to a decision before they actually perform an action on a business website.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Hinge Marketing

DECEMBER 29, 2015

Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. When you register for a webinar and the website magically sends you a confirmation email and also reminds you the day before and an hour before the start time -- that is all marketing automation.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48