Customer Experience Matrix

APRIL 30, 2015

A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” The quote refers to a question about how well marketing automation software met satisfaction and improved results, on a 1 to 5 scale. The short answer is no.

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Customer Experience Matrix

JULY 30, 2013

Marketo was mostly missing until they provided key figures in their earnings call this afternoon. Room in the Middle: Marketo''s client count increased just 36% from mid-2012 to mid-2013 (although they’re projecting 54% revenue growth for 2013 vs. 2012). I doubt we’ll see new numbers from them in the future.

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Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. In 2012, I wrote about a supply-chain management software company called Kinaxis. What drives customers in your space crazy?

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The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Marketo Summit – Free Beer, Gold for Everyone!”.

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Customer Experience Matrix

FEBRUARY 4, 2014

But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. This may be because the previous mid-market leaders, Marketo and Pardot in particular, have been focusing more on enterprise sales. SalesFusion did just take an $8.25

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Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report.

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Customer Experience Matrix

NOVEMBER 5, 2015

One bit of evidence: the Aprimo brand was dropped in 2013. The question is who the buyer might be: the big enterprise software companies already have their own systems, even if some are not really tailored to enterprise scale, on-premise B2C clients. So what happens now? You heard it here first.

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Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. It’s still a modest multiple of 2.4

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Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Webbiquity

FEBRUARY 26, 2013

According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. Marketing automation software handles some of the menial tasks that take up marketers’ time. Systems like Marketo can unify marketing and sales efforts.

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Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. Many platforms integrate with other marketing, sales and management software, providing a full picture of all marketing activities and data, and how they interact and affect one another. Suitable for: Large enterprises.

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Marketing Automation Services Enterprise Management Marketing Automation Automation 36

BenchmarkONE

OCTOBER 22, 2018

Marketo , a company focused on account-based marketing, performed a benchmark study on revenue performance in 2012 that found companies not fully automating their marketing efforts – which comprised 61 percent of respondents – earned an average of 32 percent less revenue. Credit: Marketo. Why is it worth the cost?

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Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. The Manta figures show 21,000 companies in the tech categories – computer hardware and software, ecommerce and IT outsourcing, electronics, and information technology.

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Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Adobe Experience Cloud Blog

JANUARY 13, 2014

Author: Dayna Rothman 2013 was the year of the selfie. Brought to you by Marketing Software by Marketo. Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. selfiesforlife, #therecanneverbetoomany. Modern Marketing'

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Generation Marketo Thought Leadership Twitter 48

Adobe Experience Cloud Blog

JANUARY 13, 2014

Author: Dayna Rothman 2013 was the year of the selfie. Brought to you by Marketing Software by Marketo. Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. selfiesforlife, #therecanneverbetoomany. Modern Marketing'

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KoMarketing Associates

FEBRUARY 9, 2016

Marketo: What is Marketo? Explainer videos are great for introducing a new user to the interface of some software, or how to complete a standalone task from start to finish. FreshBooks CEO Mike McDerment at SociaLite 2013. FreshBooks: Introduction to Cloud Accounting. Evernote: Seriously Playful: Hack Week 2016.

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Video Marketing B2B Marketing Planning B2B 120

NuSpark Consulting

OCTOBER 9, 2017

They discovered the average human’s attention span had shrunk from 12 seconds in 2000 to 8 seconds in 2013. Voice recognition software frees up critical brain space. This post originally ran on The Marketo Blog in August 2017. Well, Microsoft did some digging into the question “ How is technology impacting attention spans?

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Ethics Buying Cycle Stats Marketo 145

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. Marketo, HubSpot, & Pardot. Marketo, HubSpot, and Pardot all integrate directly with the lead form tool in the SnapApp builder. Each partner has their own set of go-faster-goodies: deliver direct to Marketo campaigns.

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Adobe Experience Cloud Blog

APRIL 2, 2013

While yesterday’s legacy, on-premise solutions were sold as software licenses, most modern marketing automation platforms are delivered via SaaS as recurring subscriptions. of staff allocations, according to IDC’s 2013 Marketing Planner. Moreover, the best results come from looking beyond only the software.

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Adobe Experience Cloud Blog

AUGUST 28, 2017

They discovered the average human’s attention span had shrunk from 12 seconds in 2000 to 8 seconds in 2013. Voice recognition software frees up critical brain space. The post How to Create Quality Blog Posts Surprisingly Rapidly appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But you know what?

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Thought Leadership Ethics Buying Cycle Stats 134

DivvyHQ

SEPTEMBER 14, 2016

14 2016 – DivvyHQ, the KC-based, content planning software and collaboration platform, received the Audience Choice Award for the top content creation, workflow and experience platform from the Content Marketing Institute (CMI). CMI, a UBM company , is a 2012, 2013, 2014 and 2015 Inc. Kansas City, MO – Sept. 6-9 in Cleveland, Ohio.

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Enterprise Management Work Management Marketing Management Content Marketing 44

Adobe Experience Cloud Blog

OCTOBER 1, 2013

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. A 2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps. Marketers have been trying hard to keep pace with these changes. In the US, almost $10.5 Go native. Mobile Marketing'

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Jay: Do you believe some sort of content marketing software is becoming required to do this well?

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Work Management Media Marketing Management Marketing Automation Services 131

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. It was acquired by IBM in November 2013. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. It was acquired by IBM in November 2013. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

There’s Pinfluencer, there’s Curulate, there are a few software solutions out there but there’s not a great API so it’s kind of a Wild West right now. M: What is your focus for the rest of 2012 and what can we expect from Social Fresh in 2013? Jason: 2012 has been interesting for Social Fresh because we moved online.

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Martech

MARCH 29, 2023

David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. This makes integration with Marketo Engage valuable.

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Enterprise Management Analytics Work Management Marketing Management 100

Sales Engine

DECEMBER 6, 2016

In our experience, here are the top 5 mistakes B2B companies make when trying to build their demand generation engine: #1 Starting with marketing automation Without question, marketing automation tools such as Hubspot, Marketo, Pardot, Eloqua, etc., have changed the way that B2B companies market their products and services.

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Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

Adobe Experience Cloud Blog

DECEMBER 9, 2013

Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. In fact, you can now take advantage of any vendor that has a functionality you like, and it will blend with your software portfolio. You can pick your favorite mix of vendors and create your own enterprise software mosaic. Splunk – for analytics.

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Enterprise Management Work Management Marketing Management Marketing Automation Services 48

ClickZ

MARCH 13, 2020

The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. Prior to co-founding Terminus, Sangram Vajre was the Head of Marketing at Pardot. The first was published in 2016.

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Account Based Marketing ABM Top of Funnel Enterprise Management 107

Customer Experience Matrix

NOVEMBER 1, 2013

I had a related discussion on Wednesday with Act-On Software , which just announced its own open API and expanded partner exchange Act-On''s technical lead said part of this project involving reworking its APIs from SOAP to RESTful protocols precisely because REST connectors are easier for partners to create.

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Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Adobe Experience Cloud Blog

FEBRUARY 22, 2019

The first Black woman to receive a patent for a web-based software invention was Janet Emerson Bashen for LinkLine. The web-based Equal Employment Opportunity case management and tracking software was invented by Bashen and she obtained a patent in December 2007. Who would you add to this list and why?

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Work Management Marketing Management Thought Leadership Conference 127

Biznology

APRIL 25, 2016

Founded in 20014, Palantir builds software that connects data, technologies, humans and environments. Big Data revenues topped $418 million — with a 50-50 split between software and services. What does Palantir’s software do? PriceWaterhouseCoopers generated $312 million from Big Data revenues in 2013. Source: DeZyre ).

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Enterprise Management Work Management Paid Search Agency Marketing Management 80

chiefmartech

OCTOBER 29, 2017

Of those that remain, some of them, such as Emma, Lithium, iPerceptions, Marketo, and (sort of) Sitecore, were actually acquired by private equity firms, but kept operating as stand-alone brands — so I didn’t circle them in red. There was definitely a swelling of new martech firms starting around 2013. But I suppose we could.

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Market2Lead Reachforce Eloqua DemandBase 61

Adobe Experience Cloud Blog

JANUARY 20, 2014

a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. That’s where phone call tracking software comes in — it allows you to track phone calls back back to their source, and attribute associated revenue to the correct source. In the U.S.

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Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. That company got acquired by Marketo.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. That company got acquired by Marketo.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52