2013: No Marketing Goals This Year, Just One Word
Writing on the Web
JANUARY 9, 2013
No goals for 2013. I’m not setting any marketing goals this year. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. If I really do care, I want to get my marketing message heard by more people. Goals are bad.
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