Writing on the Web

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2013: No Marketing Goals This Year, Just One Word

Writing on the Web

No goals for 2013. I’m not setting any marketing goals this year. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. If I really do care, I want to get my marketing message heard by more people. Goals are bad.

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Are You Truly Persuasive When You Make Presentations?

Writing on the Web

Let’s face it, not all marketing is online, nor is all content marketing published information. The most persuasive marketing tool that exists is face-to-face human interaction. To be truly persuasive, all professionals must make presentations. Are your presentations truly persuasive , or could you improve?

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Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” Marketing is not the only reason companies can get value from blogging. ” It was if someone had handed me a microphone and people across the globe started hearing what I had to say.