Paul Gillin

JULY 25, 2013

Social media gets discussed ad nauseam as a marketing tool, but it does have other business applications. Recent stories of customer attacks, bad business behavior online and advice on how to prevent the latter. Don’t ignore customer service on social media.

Case Studies 50

Case Studies Social Media Case Study Facebook 50

Paul Gillin

JULY 19, 2013

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. Nora Ganim Barnes, Ph.D.,

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

AUGUST 30, 2013

How much does the market reward companies that deliver excellent customer experience? Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx. That’s gonna be a tall order.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

MARCH 8, 2013

Top Internet And Marketing Blogs To Follow. SearchCap: The Day In Search, March 6, 2013. Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. Search Essentials – What You MUST Know from Paul Gillin. Related articles.

Video Marketing 50

Video Marketing Hubspot Mobile Marketing SEO 50

Paul Gillin

JUNE 26, 2014

A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. billion on social media advertising in 2013, a number that’s expected to triple by 2018. More than Marketing. Only 5% said it has a great deal of influence.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

FEBRUARY 27, 2013

I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. Social Media Predictions for 2013 from Dell Social Media. You #keyword #spammer #you.” ” Completely agree.

Social Media 50

Social Media Media Facebook Social Networks 50