Biznology

JULY 12, 2019

Marketers are encouraged to maximize the awareness, trial and usage of their brands. However, Google took a more affirmative stance on protecting its trademark from “genericization” in 2013 when it took legal steps to stop Sweden’s Language Council from adding “ungoogleable” to its list of new words (i.e.

Brand Identity 116

Brand Identity Branding Ad Building Wikipedia 116

Biznology

JANUARY 22, 2013

Even in 2013, the Huffington Post’s blogger interface doesn’t offer a Rich Text Editor so writing in familiar WYSIWYG isn’t possible there. Top Best Blogging Platforms In 2013 (technoworrlld.blogspot.com). Related articles. A Beginner’s Guide to HTML & CSS (freetech4teachers.com).

Tagging 80

Tagging Blogger Case Study Case Studies 80

Biznology

OCTOBER 29, 2014

Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face. It strikes me that this development bears enormous implications for B2B marketers.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Biznology

APRIL 25, 2013

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. As of April 2013, the Vine app is only available through Apple devices but representatives of the platform say it will soon be available through other platforms too. So, how do you get started? Read on to find out how.

Small Business Marketing 80

Small Business Marketing Twitter Business Work Management 80

Biznology

OCTOBER 2, 2014

A study by FreeWheel based on short, medium, and long form digital video content in the third quarter of 2013 found that the videos that were 20 minutes or longer (the long form ones) saw the highest completion rates of the three categories. How do you incorporate video campaigns in your marketing? Don’t take it too seriously.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Biznology

SEPTEMBER 25, 2015

I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. Quite simply, it was customer driven.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

JULY 3, 2013

How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these? A friend of mine, Jeff Sauer gave a great presentation on how SEO is changing and where it is going in the future at the last meeting of the NJ chapter of MENG (Marketing Executives Networking Group).

SEO 80

SEO Planning Internet Marketing Social Media 80

Biznology

NOVEMBER 30, 2012

Now, as we snap back to reality and you are at your computer on your couch or at your desk, let’s think of the word silo as it relates to Internet marketing. We see how an SEO expert is hired but other areas of the Internet marketing puzzle are ignored. We hear the word all the time. Same holds true for paid search efforts.

Internet Marketing 80

Internet Marketing SEO PPC Social Media 80

Biznology

JANUARY 13, 2016

Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media. He was a monthly columnist for BtoB magazine for seven years. Paul is a veteran technology journalist with over 25 years of editorial leadership experience. Thanks to all our sponsors! Like this post?

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. Here are some tips on how to do your email marketing right and keep people from unsubscribing. 1-800 Flowers topped the list with a 52.5%

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Biznology

JANUARY 17, 2013

Here are a handful of very different content marketing examples worth examining. We’ve covered a lot of ground in this column over the past few months, from the importance of relationships to evaluating appropriate channels to measuring your content marketing’s effectiveness. ” Talk about great content marketing.

Examples 80

Examples Content Marketing Content Internet Marketing 80

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. What will you learn in Strategic Digital Marketing? magazines, newspapers)? And it’s not stopping.

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

NOVEMBER 17, 2014

. • Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • One of their most important values is social responsibility.

Trends 80

Trends Brand Identity Branding Planning 80

Biznology

DECEMBER 26, 2017

Scanned and uploaded Passports and Driver’s License , a $50 international wire from your bank (which could result in your account being closed for money laundering ), and then the constant threat of hacking, theft, market collapse, as well as the very real threat of being locked out of your own wallet forever.

Practices 187

Practices Paper Cross-Selling Lock-In 187

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. I have developed more than a dozen education modules, including my six-part Outside-In Search Marketing LiveLesson series, which I recorded and released through IBM Press.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

JANUARY 16, 2013

What does this mean for your business in 2013 and beyond? . Special sponsored presentation by BarnRaisers, Brick Marketing, Marketing Pilgrim, Reputation.com, and Tim Peter & Associates. Or do your customers walk into your store? Thanks to all of our sponsors:

Amazon 80

Amazon Mobile Marketing Webinar Metrics Blogger 80

Biznology

JULY 10, 2013

Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online. Did you build it and no one came?

Blogger 80

Blogger Outreach PR Public Relations 80

Biznology

JANUARY 15, 2016

Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. Catalina, a big marketing consulting firm, reported that 90 of the top 100 consumer packaged goods brands lost market share in the first half of 2015.

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Biznology

DECEMBER 2, 2013

If a search marketer wanted the good stuff, the top-shelf accurate data that leads to smart business decisions, it usually required a significant amount of work to find and assemble the data. The data was from July 2013, the most recent month of data in our system. But it’s free for a reason. It just isn’t precise.

Spending 80

Spending SEM Advertising Agencies Verticals 80

Biznology

NOVEMBER 25, 2013

If a search marketer wanted the good stuff, the top-shelf accurate data that leads to smart business decisions, it usually required a significant amount of work to find and assemble the data. The data was from July 2013, the most recent month of data in our system. But it’s free for a reason. It just isn’t precise.

Spending 80

Spending SEM Advertising Agencies Verticals 80

Biznology

JUNE 19, 2013

Your authors don’t use the right keywords, your webmasters block the spiders, marketers insist on their precious message, and tech support people write entirely in acronyms. 2013-06-18 Making Money from Website Search Biznology Webinar with Mike Moran from Mike Moran on Vimeo.

Marketing Websites 80

Marketing Websites Blast Campaigns Webinar Metrics Analysis 80

Biznology

APRIL 21, 2014

Somehow, it always seems to be analytics season in the world of search marketing. Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share? We looked at Google searches in the US from July 2013 through February 2014.

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

Biznology

JANUARY 26, 2015

How ironic is it that BlackBerry’s marketing was performed with the help of a rival mobile device? The phone was once popular among high-powered executives, and now it’s sales lag behind iPhones , Androids, and the Windows phone in terms of market share. Social Media Marketing blackberry IPhone social media social media mistakes'

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Biznology

JANUARY 12, 2012

But on the off-chance we might make it to 2013, you probably want to ensure you’re ready for success this year. What are the 5 steps to online marketing success in 2012? The right marketing plan often spells the difference between success and failure online. Affiliate marketing? I happen to have one right here.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Biznology

MARCH 30, 2016

Ever since Hummingbird (Google’s brand new algorithm), went live in 2013, people started screaming that keyphrases were dead. It means that you still need to conduct keyphrase research before writing (and definitely before creating your content marketing strategy.) ” Many times, it would work (cringe). But position?

Research 80

Research Copywriting SEO Google 80

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. 25% of Google searches come from YouTube in 2013; up from 17% in 2007 (source: comScore). #1, 22% say social media.

Social Media 80

Social Media SEO Media Youtube 80

Biznology

AUGUST 15, 2016

In particular an assessment of 1,500 companies with the biggest market caps by Professors from University of Utah, Purdue, and the University of Cambridge revealed that the companies run by CEOs in the top 10% of pay scale had the worst performance between 1994 and 2013: they returned 10% less to their shareholders compared to industry peers.

Brand Identity 80

Brand Identity Branding Peer-to-peer Terms and Conditions 80

Biznology

JANUARY 21, 2015

With ubiquitous accessibility via the internet, younger people can see through such skewed marketing messages or advertising claims. Compelling – make content more interesting, original, relevant, personal, but not hard “sales/marketing” pitches. Content Marketing Corporate brand trust transparency' Not anymore. Like this post?

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Biznology

JANUARY 15, 2015

With ubiquitous accessibility via the internet, younger people can see thru such skewed marketing messages or advertising claims. Compelling – make content more interesting, original, relevant, personal, but not hard “sales/marketing” pitches. Consumers used to believe most advertising and political propaganda. Not anymore.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Biznology

MAY 30, 2014

Data for the last 12 months, from May 2013 to April 2014. Paid Search airplane cruise hotel Search Engine Marketing Travel' Data from the US only. Data from Google and Bing. The metric of ‘Number of Advertisers’ in our vertical-focused Lighthouse ad intelligence product. Photo credit: marfis75 via photopin cc.

Paid Search Agency 80

Paid Search Agency CPC Cost Per Click Search Engine Marketing 80

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., Lynette Young is co-founder and Director of Marketing ClaimWizard , a software-as-a-service workflow management system for the public adjuster industry. Does the new structure make sense?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

MAY 2, 2013

Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform. They can also facilitate innovation and provide unprecedented market and client insights.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Biznology

OCTOBER 17, 2014

In a survey in 2013 by MIT and Boston Consulting, they found that among 2,000 companies, two thirds of business people thought social and environmental matters were “significant” or “very significant”, but only 10% felt they were doing enough about it. Hopefully we will be living in a world of balanced values, both social and economic.

Brand Identity 80

Brand Identity Branding Classified Ads Public Relations 80

Biznology

AUGUST 20, 2014

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. So why then are so many marketers dissatisfied with mobile search? Much, much harder.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Biznology

DECEMBER 18, 2014

Later, the steady economic growth and increasing real wages in the 1980’s and 1990’s resulted in political parties shifting their policies more to the center right and adopting market-friendly policies. Furthermore, the move by government to save these “too big to fail” banks has undermined the idea and benefits of a free market.

Brand Identity 80

Brand Identity Branding Trust Marketing Terms and Conditions 80

Biznology

JANUARY 20, 2014

That was 2013. Media personalities, even in small, local markets, have long existed. Content Marketing Internet Marketing Reputation Management Slider Social Business Digital marketing Internet marketing linkedin personal branding' (Photo credit: whoaitsaimz). 2014 will be the year of the personal brand.

Personalization 80

Personalization Brand Identity Branding First-Mover Advantage 80

Biznology

NOVEMBER 1, 2012

IBM had its own names for it, but the process closely resembles one that many B2B marketers use called BANT, which stands for Budget, Authority, Need, and Timeline. As someone who still speaks to clients every day about the services they need to succeed in Internet marketing, I wonder how anyone qualifies a lead anymore.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80