B2B Sales and Marketing: How a staffing company gained 242 qualified leads in just three months in a new market
markempa
FEBRUARY 11, 2013
Jenifer Lambert, Vice President of Sales and Marketing, TERRA, decided to use this opportunity to launch her sales efforts into the 21 st century. The company’s existing sales process was proving to be a dinosaur predicated heavily on “intentions, moods and temperament.” How much of that market might be urgent buyers.
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