survey 2013 Loyalty Positioning Product 
Sword and the Script | B2B
SEPTEMBER 10, 2019
Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. over the next 12 months.
Content Standard
DECEMBER 1, 2014
Marketing experiences and content that place priority on personalization and consumer value gain more loyalty and engagement in the long run. Jamie Anderson, SAP’s global senior vice president of customer engagement and commerce, said the survey’s results affirm the idea that customers are ultimately in the driver’s seat.
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Biznology
NOVEMBER 17, 2014
. • Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • One of their most important values is social responsibility.
KoMarketing Associates
OCTOBER 30, 2012
Instead, build your customer base by listening to and engaging with your audience; doing so will establish positive word-of-mouth messaging, customer loyalty, and repeat business. As marketers, we should all strive for a little Mackenzie flair, keeping one step ahead of trends to position ourselves as market leaders.
Single Grain
JULY 16, 2020
Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty.
Martech Advisor
JANUARY 9, 2020
A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. Another 2015 study by Synchrony Financial, which surveyed over 1000 shoppers, revealed that more than half of shoppers say they would pay a higher price for the customer experiences they value most.
Hubspot
NOVEMBER 7, 2016
In September 2014, Southwest unveiled a branding refresh that earned positive media attention and made marketers swoon. Make it clear why you felt a rebrand was necessary, how you considered your audience, and what the positive results will be. It’s been said that your brand is more important than the product or service you sell.
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