Content Standard

JANUARY 2, 2017

With a quick look at your lock screen, you can absorb the notification information. Smartphone users are addicted to checking their lock screens and the notifications found there. A 2013 study found that the average user checks his or her phone’s lock screen 110 times per day.

Lock-In 48

Lock-In Opt-out Opt-in Ad Frequency 48

Customer Experience Matrix

DECEMBER 4, 2012

Another unusual feature, due for release in January 2013, can add personalized Web messages, polls and chat requests as pop-ups within an external Web page. One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. I'm sure plenty of other specialists exist as well.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

nDash

JANUARY 6, 2021

When Dan McDermott started at Epsilon in 2013, thought leadership responsibilities fell on a lot of different people’s shoulders. How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? Epsilon faced this exact problem in 2018. It has to be a core discipline.

Work Management 52

Work Management Verticals Marketing Management Thought Leadership 52

Digilant

DECEMBER 19, 2018

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. I distinctly remember when Apple first released Siri and everyone was enthralled with asking her silly questions. Since the release of Siri, many companies have released their own voice assistant.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

Hubspot

JULY 8, 2016

With the introduction of Stories in 2013, a feature that allows photos and videos to be visible for 24 hours, the app started inching away from that mission. Finally, the last feature of Memories -- “My Eyes Only” -- allows users to lock photos more personal in nature behind a passcode. What's New in Snapchat Memories.

Social Networks 68

Social Networks Lock-In Curation Facebook 68

Optinmonster

MAY 25, 2020

OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. So after a few back and forth emails, we finally get to the root of the question. What they really want to know is whether or not OptinMonster is worth the price.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

Buffer

NOVEMBER 27, 2018

However, over the past couple of years, Facebook has been locked into a battle with misinformation, troubled by privacy issues, and found itself trying to counter a decline in original content (photos, videos, status updates) shared by users. The News Feed is one of Facebook’s marque innovations. This wasn’t the way it was meant to be.

Facebook 111

Facebook Business Paid Search Agency Mobile Advertising 111

Outbrain

FEBRUARY 2, 2022

Father comes home in a sleek Volkswagen, and – unseen by his son – clicks the remote car lock so the little boy discovers his ‘real’ inner Darth Vader! In the past two decades, the cost of a 30-second commercial spot during the Super Bowl more than doubled. In 2021, the price was $5.6 Take a look: Source. Apple – 1984.

Best Practices 32

Best Practices Lock-In Paid Search Agency Google 32

Biznology

FEBRUARY 26, 2014

Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. (Photo credit: Wikipedia). The numbers are in. HSN (Home Shopping Network’s parent company) reported 59% growth in mobile sales.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Martech Advisor

NOVEMBER 7, 2019

To refresh painful memories: Target in 2013, Equifax in 2017, Marriott in 2018, and Capital One just a few months back. Auth0 recently conducted a study with Internet Retailer revealing how companies are tackling the dual challenge of providing a great experience while locking down identity protection.

Work Management 43

Work Management Marketing Management Terms and Conditions Lock-In 43

Content Standard

MAY 21, 2016

Messaging Apps Aren’t Slacking … Slack, an office messaging app launched in August 2013, describes its product as providing professionals with a place to “connect all [their] tools…and avoid all that constant switching between apps. It’s Monday at 6:29 a.m. As the clock on her iPhone turns to 6:30 a.m.,

Barriers 44

Barriers Lock-In Social Media Emarketing 44

Content Standard

MAY 21, 2016

Messaging Apps Aren’t Slacking … Slack, an office messaging app launched in August 2013, describes its product as providing professionals with a place to “connect all [their] tools…and avoid all that constant switching between apps. It’s Monday at 6:29 a.m. As the clock on her iPhone turns to 6:30 a.m.,

Barriers 44

Barriers Lock-In Social Media Emarketing 44

Litmus

AUGUST 22, 2023

If you lock important copy in images because it’s a way to stay on brand, portions of your audience won’t know what your email says because: Email screen readers can’t read text on images Subscribers may have email images turned off Email with and without images when using text in images Can I use web fonts in email?

Paid Search Agency 70

Paid Search Agency Terms and Conditions Design Google 70

Moz

MARCH 12, 2019

It’s a common issue for large, well-established sites — peaking in 2013 and 2014 and never again reaching those highs. Posted by Tom.Capper Given the increasing importance of brand in SEO , it seems a cruel irony that many household name-brands seem to struggle with managing the channel. But it’s the opposite. Reason 1: Brand.

SEO 54

SEO Brand Identity Branding Top of Funnel 54

Convince & Convert

JANUARY 8, 2016

Since 2013, we have grown from $800,000 a year to looking at over $2.7M It’s our fourth annual copywriting contest, and the MarketingExperiments blog has partnered with Convince & Convert for this year’s copywriting challenge. Deadline for entries is January 17, 2016 and official rules are here. How to Enter.

Copywriting 86

Copywriting Clickthrough Marketing Report Advertising Agencies 86

Altitude Marketing

OCTOBER 21, 2018

Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. Is your company launching a new B2B product? In this post, we’ll break down the eight steps in how to launch a B2B product. Steps to Launch a B2B Product. Step 0: Outline a Product Launch Strategy.

Product 40

Product Enterprise Management Buyer Personas Work Management 40

Hubspot

AUGUST 14, 2014

A 2013 survey found only 21% of American smartphone owners say they''ve ever scanned a QR code, and just 2% say they scan a QR code at least once per day. And while small business owners and marketers thought they''d hit the jackpot, the QR code trend didn''t become as popular with consumers as some had predicted. of the total U.S.

Mobile Advertising 28

Mobile Advertising Mobile Marketing Landing Pages Lock-In 28

Hubspot

APRIL 5, 2016

Admittedly I may have taken a few artistic liberties with the Mark Twain quote above, but the underlying sentiment remains: When it comes to learning -- to amassing the knowledge you need to be successful in life -- formal education isn't always the best option. Not to mention, three of the top five companies were run by college dropouts.

Television marketing 28

Television marketing Class Budget Programs Case Studies 28

SocialPilot

FEBRUARY 6, 2024

This means you can view every Snap you ever took in Mexico in 2013 of tacos, provided the object recognition has learned to recognize “tacos” by now. Imagine your older self reliving the good old days by sharing Snapchat videos with all your old buddies. It would be a great way to indulge in some group nostalgia. And what’s that?

Curation 79

Curation Lock-In Keywords Features 79

Hubspot

SEPTEMBER 27, 2018

From a home security standpoint, homeowners can install IoT connected doorbells that broadcast live video to their phone when someone approaches the door or smart locks that can be pre-programmed to allow access during certain hours of the day. Yup, that’s an IoT device too. Heck, the entire city of Barcelona is made up of IoT devices.

Work Management 74

Work Management Marketing Management Amazon Internet Marketing 74

nDash

AUGUST 3, 2022

I graduated in 2013 from the University of Missouri—MIZ!—with This week, Lindsay McGuire of Formstack joins us for a new edition of Dumb Questions for Brilliant Marketers. In this interview, we talk about her experience moving from financial services marketing to SaaS content marketing. I celebrate four years in October. It’s very different.

Work Management 52

Work Management Marketing Management Paid Search Agency Fulfillment 52

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. A more robust 12,500 active contacts costs $615 per month.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Hubspot

MAY 5, 2017

The CTA design is also brilliant -- the secured lock icon hits home the safety message once again. What makes a website's homepage design brilliant instead of blah? Well, it takes more than looks alone -- it also has to work well. That's why the most brilliant homepages on this list don't just score high in beauty, but also in brains.

Design 101

Design Examples Marketing Websites Best Practices 101

Adobe Experience Cloud Blog

DECEMBER 10, 2014

In the video, Kendrick is locked out of her apartment and passes time waiting for someone to come let her in by playing with the Kate Spade items in her shopping bags. For its 2014 holiday campaign, Kate Spade created a clickable video featuring Anna Kendrick (and an incredibly adorable dog) called “The Waiting Game.” Social Media Consumer'

Campaigns 48

Campaigns Lock-In Social Media Thought Leadership 48

Hinge Marketing

APRIL 28, 2014

Two years later, their 2013 event drew over 1700 participants from 46 countries. At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. ” Starting Out. ” Joe wasn’t about to give up.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling B2B Thought Leadership Lock-In 48

Biznology

AUGUST 20, 2013

People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Everyone wants to know both why this has happened and how to make it right. Google Search is people! Not anymore.

Paid Content 80

Paid Content Google De-duplication Digg 80

Unbounce

JULY 30, 2019

(Thank goodness!). But if you’re in ecommerce, that’s a different story. It turns out that right now is the best time to start planning your next holiday campaign. In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. There’s just too much at stake not to. billion on Cyber Monday.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Hubspot

AUGUST 16, 2015

He called them "automatic binding bricks" because they could stack on top of each other and lock in place with round studs that fit into a hollow rectangular bottom. Here's a brainteaser for you: How many Lego bricks do you think exist in the world? How about hundreds of trillions? A History of Lego Marketing. 1930s – 1940s.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Building Brand Identity 28

Webbiquity

FEBRUARY 25, 2014

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. making it a critical component in an overall web visibility strategy. making it a critical component in an overall web visibility strategy.

Google 100

Google Business Lead Scoring Lead Ranking 100

Hubspot

OCTOBER 24, 2015

In honor of World Food Day 2013, Owen Kessel and Levergy joined forces to help KOO (South Africa's No. The empty cups were locked behind glass that would open up if, and only if, the temperature reached more than 101 degrees Fahrenheit. 10 Billboards That Make You Want to Take a Bite. 1) Virgin Media Cheese Billboard. Too cheesy?

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Paid Search Agency 28

CoSchedule

FEBRUARY 28, 2023

How We Evaluate Marketing Project Management Software CoSchedule has been building work management software since 2013. On average, 11.4 percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns.

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

Hubspot

MAY 23, 2014

In 2013, they launched the humorous Twitter hashtag #tweetfromtheseat to take advantage of the staggering number of people who use social media in the bathroom (40% of young adults, according to Time – and those are just the ones who admit to it!) But what about when a campaign isn’t executed well? It used actionable language.

Twitter 28

Twitter Rules Brand Identity Branding 28

FunnelEnvy

JULY 14, 2019

In 2013 the FDA announced revised dosing recommendations of the sleep aid Ambien, after finding that women were susceptible to risks resulting from slower metabolism of the medication. Is this always the case? As marketers we’re often told to look at the scientific community as the gold standard for rigorous experimental methodology.

Validation 40

Validation Correlation Planning Pricing 40

Hubspot

FEBRUARY 16, 2015

According to a 2013 survey from the Content Marketing Institute , only 44% of content marketers have a clear strategy -- one of the many reasons these marketers struggle to gain traction. These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy.

Content 28

Content Curation Social Media User-Generated Content 28

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And before that, in the Bay Area. Mickey you’re next.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And before that, in the Bay Area. Mickey you’re next.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And before that, in the Bay Area. Mickey you’re next.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52