Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. What’s Your 2013 Marketing Prediction? So, that’s my list of 2013 predictions and in some cases, wishful thinking. Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. It makes sense.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

JUNE 18, 2013

The best thing about leaving a conference is feeling like you’re leaving with a list of things to do. From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.”

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. How to Build Your First Content Marketing Strategy by Search Engine Watch. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). ’” Building Content Marketing Strategy – 10 Steps by B2B Marketing Insider.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

KoMarketing Associates

OCTOBER 10, 2013

With Google’s recent shift to encrypted search, it was no surprise the topic of “not provided” came up many, many times. Search marketers are justifiably frustrated with the removal of keyword data from analytics, but the great news is all is not lost. Events Search Engine Marketing Blog Universal Search' Social Data.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Hubspot

APRIL 19, 2018

Here’s the simple explanation: The VLOOKUP function searches for a specific value in your data, and once it identifies that value, it can find -- and display -- some other piece of information that’s associated with that value. You'll start migrating your new data into E2, since this cell represents the MRR of the customer name listed in A2.

Video Marketing 97

Video Marketing Hubspot Contact Marketing Contacts 97

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Particularly in the last year, there’s been a diminishment of search and social in terms of their value and importance. Q: Can you tell us more about the current trend of diminishing use of search and social?

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Hinge Marketing

APRIL 30, 2020

In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. While referrals remain the top search method, in today’s world, less than 60% of today’s buyers ask for referrals — a 15% decrease. But, finding firms through online search has surged in adoption. Expertise seals the deal.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

seo.co

OCTOBER 4, 2021

This is a long-term strategy that will improve your ranking in local search results and win you more local customers as well. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” Ensure your listing with Google Local.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

ClearVoice

AUGUST 6, 2021

In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. What are in-depth articles?

Google 98

Google SERP SEO Domain 98

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. So, we decided to run the numbers again (over the same searches) and see if the data matches our perceptions.

SERP 72

SERP Case Studies Verticals Lead Ranking 72

KoMarketing Associates

DECEMBER 9, 2013

As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Crimson Marketing

MAY 23, 2013

Users are feeling more and more comfortable sending messages over social platforms (instead of email), and asking friends or social communities for referrals (instead of searching). #2: “To start building your email list, create a signature promotional giveaway (SPG) either on your website or within Facebook itself.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. What is Semantic Search & Latent Semantic Indexing (LSI).

Optimization 115

Optimization Keywords SERP SEO 115

SocialPilot

FEBRUARY 5, 2024

While searching, ensure you are Looking for influencers in your niche The category of influencer you find justifies your budget Follow them to understand their style before reaching out. Reach Out to Selected Influencers After creating the list of preferred influencers, reaching out to them is a sensitive step.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

KoMarketing Associates

APRIL 11, 2013

A growing list of tactics and technological opportunities further complicates the process. Optify’s 2013 B2B Marketing Benchmark Report. The report also does a “deep dive” into organic search, paid search, and social media metrics. MarketingProfs 2013 B2B Content Marketing Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Hinge Marketing

NOVEMBER 11, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Look further down the list. How Do Buyers Search for Consulting Firms? About the Study. Then respond. Be honest with yourself.

Consulting 157

Consulting Research Work Management Marketing Management 157

KoMarketing Associates

JULY 1, 2014

In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. “Building great content” is at the top of this list. Created: May 29, 2013. Created: March 4, 2010.

Link Building 120

Link Building Paid Content Google Advertorials 120

Biznology

JULY 12, 2019

In the same year, the Merriam-Webster online dictionary recognized a broad definition of “googled or googling for the use of a Google search engine to obtain information on the World Wide Web”, based on three criteria: widespread usage, sustained use and meaningful use. Another emerging challenge involves what to call marijuana these days.

Brand Identity 116

Brand Identity Branding Ad Building Wikipedia 116

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Sharpspring

JUNE 10, 2021

Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. They migrated to SharpSpring from Hubspot in 2013 and have never looked back. To boost all these efforts, a social, paid search, and display ads strategy was put in place. An Effective Approach.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

ClearVoice

FEBRUARY 2, 2024

The Haynes Baked Beans ad tops many-a-list. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Everyone has their favorite creative marketing moment. Think about it.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Choozle

JUNE 17, 2021

Additionally, using an email source provider, we created our own custom CRM lists linked to students’ emails instead of physical locations. Many clients still pay closer attention to the last click, which gives heavy weighting to search. Q: What are some of the benefits of being able to target specific audiences?

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Mobile Advertising 96

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JANUARY 1, 2013

A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search. It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Content Standard

SEPTEMBER 10, 2021

Managed effectively, it builds a foundation to boost your search engine optimization (SEO) performance for the long run, giving your brand a lasting impact. With that in mind, look at relevant search trends from years past to see when audiences start searching for specific topics.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for. As search marketers, we must keep up with any and all changes that are occurring in the space to deliver the best possible results for our clients.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Oktopost

APRIL 16, 2019

We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search. When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours. You can search for posts containing specific hashtags from the Streams. Instagram Videos.

Video Marketing 60

Video Marketing Knowledge Base Privacy Facebook 60

KoMarketing Associates

JUNE 12, 2018

Today, I’m sharing 5 highlights from the show to guide your search strategy this year and beyond: 1. Below are several new Google Search ad options she talked us through: Vehicle Ads. Card vs. Listing Ad Format. What’s coming to Google Search? Look Beyond Keywords: Visual Search. Visual Sitelinks.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Inbound Writer helped us analyze the 242 posts we published here in 2013 and discovered that the top 25% (61 posts) generated a whopping 78% of the visits from organic search (and 67% of all visits).

Analytics 165

Analytics Top of Funnel Content Case Studies 165

KoMarketing Associates

FEBRUARY 3, 2014

Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. Google Shopping results also send searchers directly to product listings, arguably making the path to conversion easier.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

markempa

MAY 13, 2013

They use search, they use social and they visit websites when they’re considering a purchase,” he explained. A Google search led Gendusa to a home-furnishing company’s Web page. A pop-up form appeared asking her to join their mailing list. We’re dealing with people, and all people behave the same.

B2B Marketing 120

B2B Marketing B2B Clickthrough Lead Gen 120

Adobe Experience Cloud Blog

JULY 19, 2018

The challenge that sales and marketing have when they begin developing account target lists (by geography, vertical, or strategic accounts) is that someone always does a quick Google search: “What are the largest ABC companies in XYZ industry.” Current Challenge. This is called “wallet-share” account selection.

Verticals 130

Verticals Marketo Training Thought Leadership 130

Hinge Marketing

DECEMBER 3, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. . The biggest disconnects, however, come at the bottom of the list, which are described in the full report. Web searches (7.6)

Word of Mouth 93

Word of Mouth Conference Studies Sample 93