Digital B2B Marketing

MARCH 19, 2013

If you are in B2B advertising, you cannot ignore LinkedIn. With great reach (#22 US site in January 2013 according to ComScore ), extensive profile data actively maintained by the audience and granular targeting options, LinkedIn is a powerhouse in the world of B2B advertising. Use Your SlideShare Content in LinkedIn Ads.

Linkedin 100

Linkedin Advertising Agencies B2B Distribution 100

Digital B2B Marketing

NOVEMBER 21, 2013

— Mike Volpe (@mvolpe) November 7, 2013. For example, by selecting my email newsletter traffic and adding the new referring URL field as a second dimension, I can see traffic that was previously reported as being from email subscribers is from when those subscribers shared the post on Twitter, LinkedIn and other sites.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. LinkedIn is easier to deal with than any of the old trade publishers serving that market.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100