Biznology

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2013: The Year of Internet Marketing Basics

Biznology

This will be the only 2013 prediction or whatever you want to call it kind of post. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time. That’s my basic thoughts for success for 2013. Photo credit: Wikipedia.

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How to write for social media

Biznology

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. Don’t just tell your audience to look at something; make it something they have to look at. He was a monthly columnist for BtoB magazine for seven years.

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Personal brands for everyone

Biznology

That was 2013. Not only are companies using LinkedIn and Twitter to find employees, but they’re also conducting background checks by checking the results that turn up in Google for a candidate’s name. (Photo credit: whoaitsaimz). 2014 will be the year of the personal brand. Do I dare make that prediction? (Do

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What the growth of inside sales means to B2B marketers

Biznology

Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face. One IBM inside sales rep reported connecting with a CIO through LinkedIn and ending up with a $500k deal.

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When I cross-post I do it mostly by hand (you should too)

Biznology

And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms.

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How the Internet has made your B2B sales process outdated

Biznology

In the digital age, no one knows in October of 2012 what they will need in November of 2013, but that is when the budget is set for it–if “set” is even the right word. Use LinkedIn, Twitter, Facebook–whatever works–to help nudge the clients through the last few stages.

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Looking in Google’s funhouse mirror

Biznology

Some hints: how do your employees describe your company and their job on their LinkedIn, Google+, and Facebook profile? Most of your clients won’t — they’ll just know they need something to do with reputation, with social media, with Twitter, Facebook, LinkedIn, or blogs. Then steal it and use it. Related articles.