Biznology

OCTOBER 29, 2014

Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face. The first human interaction with these researchers is likely to be over the phone, in a lead development role.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., Will this help or hinder the growth of the category? Edelman is closing in on a $1 billion year as it wraps ups its more than year-long restructuring. Does the new structure make sense?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

NOVEMBER 1, 2012

30 years ago, I learned how IBM qualified leads for sales. All this was brought to mind as I prepared for a session I am doing Monday in Copenhagen for the IAA on using social media for sales leads. So, what is the real way to qualify leads? Photo credit: eric.delcroix. I’m old. Please sign up if you are in town.)

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

Biznology

NOVEMBER 4, 2015

Thomas Sohmers leads REX Computing, a startup that’s developing low-power, high-speed computer processors. We have an entrepreneurial culture that gives people responsibility to create something they’ve built and own,” said Stacey Ferreira, who started a YouTube-focused ad agency after selling her Branson-funded venture in 2013. “My

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. 25% of Google searches come from YouTube in 2013; up from 17% in 2007 (source: comScore). #1, 22% say social media. 20% say pay per click (source: SiteProNews ). YouTube, and Facebook help them learn more about brands and product (source: Octagon).

Social Media 80

Social Media SEO Media Youtube 80

Biznology

SEPTEMBER 25, 2015

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Putting the customer at the center of our business, we saw a tripling of our web traffic, a reduction in bounce rate and a higher conversion of visitors to leads. Where did you direct them to focus their efforts, and why?

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. 1-800 Flowers topped the list with a 52.5% unsubscribe rate. Yes, 1-800 Flowers lost over half of their list, thanks to Unroll.me!

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Internal lists are primarily customer or past lead lists. NelNet showed Steve G.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

AUGUST 20, 2014

This makes sense given that 100% of search volume growth in 2013 came from mobile and the category overall is expected to bypass desktop search sometime this year. For instance, data strongly suggests that mobile overall, including mobile search, leads to increased call volume and foot traffic for many businesses.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Biznology

OCTOBER 9, 2013

If you start digging down the results, you’ll find something even more interesting: advice apparently as conflicting as: “Focusing on adoption as a success metric will likely lead to failure because it engenders resistance” (Deloitte, “Social Software for Business Performance,” 2011).

Practices 80

Practices Wikipedia Business Best Practices 80

Biznology

DECEMBER 19, 2013

One could argue that 2013 was the Year of Content Marketing. Now that Jobs is gone, I’m pretty sure Apple will fade as a market-leading company. (Photo credit: Wikipedia). It was the year that Google – the most influential information systems company on the planet – updated its search methodology to emphasize content over coding.

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. When the purpose is defined, the focus and energy behind the digital effort changes whether the purpose is: 1) Establish expertise, 2) generate leads, 3) secure sales, 4) be found or 5) customer service. magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

DECEMBER 6, 2012

Yet, as I craft my 2013 plans, training once again appears on the top of my list of activities. Customer experience executives don’t consider that customer experience includes what they see on search engine results pages (SEPRs), or whether those SERP experiences lead to good customer interactions if clients or prospects click them.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

FEBRUARY 19, 2014

It can be quite difficult to convince a business bent on multiple initiatives to adopt a philosophy of mastering one lead channel at a time. Looking at the graph, we can clearly see that neither social nor email drove sales in 2013 — neither assists nor actual conversions. But too many concurrent efforts spread resources too thin.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Biznology

OCTOBER 8, 2013

Again, it’s currently late 2013 and the number of posts has not progressed since 2011. Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20.

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

FEBRUARY 20, 2015

The generators of leads. Source: IBM CMO Study 2013 ). In my current role leading PGi’s global online marketing team, we strive to be hyper-collaborative across the organization. We didn’t have to spend much time interacting with other “less-important” departments because we were the kings of the castle. Life was good.

CMO 80

CMO Enterprise Management Work Management Peer-to-peer 80

Biznology

MARCH 26, 2014

We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. Next, let’s look at the same market visibility stat, but this time for the five leading mobile phone companies. Have you looked at this stat lately?

Paid Search Agency 80

Paid Search Agency PPC Search Marketing Cable 80

Biznology

MARCH 26, 2014

We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. Next, let’s look at the same market visibility stat, but this time for the five leading mobile phone companies. Have you looked at this stat lately?

Paid Search Agency 80

Paid Search Agency PPC Search Marketing Cable 80

Biznology

MARCH 26, 2013

Social Media Marketing: OK, So You’ve Got the Leads – Now what? The Ultimate List of Social Media Marketing Tools To Use In 2013 (sociableblog.com). In other words, committed mediocrity is well-rewarded in this challenge: The Tortoise and the Hare exemplified! The same competitive nature kicks in when I get to work, too.

Social Media 80

Social Media Media Work Management Class 80

Biznology

JANUARY 13, 2015

will have the sort of lead that no one else will be able to match — at least for a minimum of 18-months. Duplicate Titles and Meta Description (MC Nov 18, 2013). Exact Macth Domain (EMD) held to higher standards (Dec 2, 2013, JM. You Don’t Support Mobile. Duplicate or Aggregate, “Tag”, or “Category” Content.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

APRIL 25, 2016

PriceWaterhouseCoopers generated $312 million from Big Data revenues in 2013. PWC is one of the leading companies in the world offering advisory services for financial entities with complex, computerized systems, and massive amounts of data. All of that revenue involved consulting services.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Biznology

AUGUST 20, 2013

2013: The Year In Google SEO So Far (marketingland.com). The Penguin’s Role In SEO (Google Penguin, That Is) (marketsalad.wordpress.com). Impending Panda + Penguin Algorithm Updates: Weekly Epiphany Digest (epiphanysearch.co.uk). Be Careful When Choosing an SEO for Google Panda or Penguin Recovery (billhartzer.com).

Paid Content 80

Paid Content Google Digg De-duplication 80

Biznology

FEBRUARY 21, 2013

Without an easy way to link from the app to more information, the ability to generate leads will be difficult. Zbynek Kysela™ (@cmelakigor) February 5, 2013. Quick and yummy shrimp soup. recipe #howto #vine vine.co/v/bnbA96Yp7pj. v/bnbA96Yp7pj.

Video Marketing 80

Video Marketing Emarketing Social Networks Network Marketing 80

Biznology

JULY 23, 2013

This was embarrassingly obvious when I attended Vocus’ Demand Success 2013 conference. Your Plugins are Lead Weights — I love plugins, I do. Mind you, it was awesome and so worthwhile, but it’s a communications conference and not a tech conference.

Google 80

Google Paid Search Agency Content Work Management 80

Biznology

MARCH 12, 2013

ups lead the UK charge at SxSW 2013 (prweb.com). So, for a couple weeks in March, the entire team gets the green light to come out from behind the camera and show off a little. And I love it! London Tech start-­?ups At SXSW, the stunts get wilder every year – and more disappointing (theverge.com).

Advertising Channels 80

Advertising Channels Paid Search Agency Advertising Agencies Ad Agencies 80