Biznology

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Predictions for B2B digital marketing in 2013

Biznology

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes.

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24 reasons SEO and social media are inextricably linked

Biznology

59% of marketers agree SEO has the biggest effect on lead generation. 25% of Google searches come from YouTube in 2013; up from 17% in 2007 (source: comScore). #1, 22% say social media. 20% say pay per click (source: SiteProNews ). YouTube, and Facebook help them learn more about brands and product (source: Octagon).

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B2B data decay and list rental – buyer beware!

Biznology

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Internal lists are primarily customer or past lead lists.

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Email marketing done right (or how to keep people from unsubscribing)

Biznology

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. 1-800 Flowers topped the list with a 52.5% unsubscribe rate. Yes, 1-800 Flowers lost over half of their list, thanks to Unroll.me!