article thumbnail

2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Read on for five more areas of focus that were top of mind in the B2B realm in 2013. Use social media to generate leads and connect with prospects. Anna Lee (@annaleenyc) May 6, 2013.

article thumbnail

Lead Gen: A proposed replacement for BANT

markempa

Before asking them questions, do some research on LinkedIn to see if it sounds like they are responsible for what you sell. Related Resources: Lead Gen Summit 2013 in San Francisco (September 30 – October 3, 2013). How to Use Lead Scoring to Drive the Highest Return on Your Trade Show Investment.

Lead Gen 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Take the 2013 Lead Generation Survey and Receive Free Report

Everything Technology Marketing

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

article thumbnail

Webinar: How Content Marketing Generates Leads

Contently

As his team has published more on the company’s Marketing Solutions blog, they’ve learned firsthand that you can’t just push lead generation without putting time into brand awareness. “It Detail ways to improve lead-form conversions. Explore what the future of lead gen content may look like.

article thumbnail

Trade Show Follow-Up: 5 tips to optimize response

markempa

Make sure your sales professionals individually follow up with the people they spoke with, whether that’s through sending email, connecting on LinkedIn, or following them on Twitter. Related Resources: MarketingSherpa Email Summit 2013 – February 19-22 in Las Vegas. Lead Generation: 39% say offline lead gen has somewhat decreased.

article thumbnail

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.