ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Analytics can tell you how old your target market is, where they work, and how long they spend on your website.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. He’s a contributor at CNBC, Inc.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Liveintent

AUGUST 19, 2021

Third-party data, on the other hand, is information that a brand collects from, well, a third party, such as another website or platform. In fact, Safari and Firefox deactivated third-party cookies on their browsers in 2013. There are two types of data sources that can help supply you with first-party data.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Hubspot

JANUARY 4, 2021

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. By prioritizing the searcher's experience over the hierarchy of web pages, Google ensures satisfied users.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Convince & Convert

APRIL 29, 2015

Now CSS3 and HTML5 can be used to make “email carousels” that are akin to the carousels used on websites. It can let you insert a live local weather forecast, as Timberland did in this May 23, 2013 email. Continue the conversation on our Facebook or Google+ pages. In-email payments have been in the works for many years.

Microsite 162

Microsite Marketing Attribution Mobile Marketing Lock-In 162

Webbiquity

JANUARY 2, 2013

What is the source of the largest share of social traffic to websites? (It’s 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

B2B Marketing Traction

JULY 31, 2013

came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy and come from “bad” or low quality websites. In May 2013, Google Penguin 2.0 You Better Nofollow Those Links (Search Engine Land). Google Penguin 1.0 Google Penguin 2.0

Tactics 100

Tactics SEO Google Press 100

SmartBug Media

MARCH 19, 2020

Be sure to include a call to action in the video itself and the video landing page. Point viewers to your website for a free white paper, more information, or a discount offer. Are your videos appearing on your website as well as on YouTube? Create a landing page to showcase your excellent offerings.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

SmartBug Media

AUGUST 19, 2019

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. Pop-up ads are often employed by websites for lead generation by pushing ad content to the forefront of a visitor’s attention. So what data is out there?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

B2B Marketing Traction

JANUARY 14, 2014

Your website is often the first impression prospective customers have of your company and brand. How well your website works also affects search engine performance. In Google’s recent algorithm changes, how quickly your website loads makes a difference, as does the depth of your webpage structure.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

SendX

MAY 30, 2019

Bryan Harris of VideoFruit shared Laura Elizabeth’s story on his website. Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. A landing page to collect email addresses. Image credit: CrazyEgg.com And a second page to invite word of mouth buzz.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

KoMarketing Associates

FEBRUARY 18, 2014

My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. That’s why I’ve put together the following list of three ways for marketers to create new content by maximizing the existing content on their websites. Video Content.

SEO 120

SEO Paid Search Agency B2B Companies 120

Buzz Marketing for Technology

OCTOBER 18, 2013

It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy. So doesn’t it make sense to test and optimize your website to reach the right audience at the right time with the right content? Make data your best friend. Be relevant, unique and indispensable.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Hubspot

APRIL 23, 2020

you want to redesign your website. Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. How Often Should You Redesign Your Website?

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Valasys

JUNE 4, 2019

This is the portion of the content that changes dynamically based on the “intent-data” of the prospects researching on the website. In fact, the concept of dynamic content extends beyond websites to emails, landing pages & even forms. Integrating personalization into content strategy gives rise to dynamic content.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

KoMarketing Associates

JULY 11, 2013

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

APRIL 7, 2014

Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. are examples of sitelinks, additional hyperlinked text that goes to a separate landing page from the main text link above it. Benefits of Sitelinks.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

markempa

MARCH 24, 2014

Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. This is exactly what James Coulter, Marketing Optimization Specialist, Sophos, did to better understand how prospects were engaging the organization’s website. Email Marketing: Do you test your legacy marketing?

Cost per Lead 120

Cost per Lead Optimization Marketing Strategy Marketing & Strategy 120

markempa

APRIL 22, 2013

I realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. Does that landing page deliver the promised value? What’s in it for them if they do?

Relevance 120

Relevance Email Marketing B2B Marketing Opt-out 120

ConvertKit

JANUARY 19, 2021

She always dreamed of starting her own business , so she started sharing her art and tutorials on how to make fonts and other digital products online in 2013. On her website, you’ll find calls-to-action to “Join the tribe,” rather than “Buy now.”. With each new tutorial, business grew. “I It’s the community you build around it.

Paid Search Agency 99

Paid Search Agency Communities Course eCommerce 99

Convince & Convert

FEBRUARY 5, 2016

Iteration is the process of making continuous improvements to your website and outreach efforts to optimize your conversion rates. It’s not something you do once to kick the tires of a new call-to-action page, either—it’s a critical best practice that should be part of your strategy on an ongoing basis. That’s where iteration comes in.

Marketing & Strategy 95

Marketing & Strategy Burn Rate Content Landing Pages 95

Pearl Digital Marketing

OCTOBER 13, 2019

Are your blog posts or landing pages doing as well in organic search as you thought they would? Maybe your page ranking isn’t the greatest, and you’re not sure why. An SEO Audit is an in-depth analysis of your website. If you choose to hire a company, the company will do a manual review of your website.

SEO 72

SEO Domain Mobile Marketing Keywords 72

NuSpark Consulting

MAY 5, 2013

Create and promote your offer, Google creates a landing page coupon, for audiences to redeem in-store, and viola; you can measure in-store offer conversions from Google! . Retargeting campaigns bring you back to a website and has proven very effective for my clients. . Well, here’s something new, called Similar Audiences.

Adwords 100

Adwords Features Google Mobile Advertising 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. When someone searches for “CompetiTrix” (your top competitor), they inevitably see several pages of the CompetiTrix website. You’d hit them right where it hurts.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. They may start on a product page on the website and then branch out to land in a social ad. To put that in perspective, that’s 25 whole days. Others create videos only for social media ads.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Outgrow

JANUARY 22, 2020

He decided to work further on his LEED blog and soon monetized his website. He used Google Adsense and gradually began to make money off his website clicks. Soon after his website took off, he got an offer to sell an e-book and earned a little commission off it. And that increased to more than $50000 in 2013. Missy Ward.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Circle Studio

DECEMBER 19, 2019

Consider basic consumption metrics such as page views, average time on page, opens, views, downloads, etc., a top ten list from 2013), or for one reason or another, it just doesn’t belong on your blog or in your content portfolio. but also look at inbound links, shares, comments, bounce rate and other indicators of engagement.

Content 60

Content Statistics Lead Scoring Lead Ranking 60

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. Video landing pages. Adding a video to your landing pages lets you fit all your personality and wisdom into one page. What are video landing pages? Jump ahead.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

FEBRUARY 12, 2020

Although a small business probably can't add a major feature to their product just because of a holiday, this is a good example of how you can theme something related to your product, such as your website, around a holiday temporarily. February 9, 2013. 2013, but was updated for comprehensiveness on January 30, 2020.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

KoMarketing Associates

NOVEMBER 18, 2014

Actually released at the end of 2013, this report sets the stage for the prioritization of digital marketing endeavors this year and into upcoming years. Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

ConvertKit

AUGUST 17, 2021

The study chronicled the business and artistic decisions that led to her surprise album drop in December 2013. . Dan graduated with his MBA in 2014 and got a job in education, but on the side, he started writing about the intersections of business, culture, hip-hop, and sports on his own Medium page. People responded.

Ad Building 116

Ad Building Business Case Studies Case Study 116

Hubspot

MARCH 14, 2017

At Wistia, we like to capitalize on this idea by including videos on our landing pages for upcoming webinars. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. 3) Video can improve your website's SEO. Talk about measurable.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Much has been written about how Panda and Penguin may negatively impact rankings of commercial websites in search results. But what does it mean?

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? When you take the time to look at your analytics on both your website and social media, you can discover a ton of useful information: What are the most popular pages on your website? What is Real-Time Marketing?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125