Valasys

OCTOBER 8, 2019

To aid the effectiveness of email marketing & maximize the ROI from the email marketing endeavors, several email marketing tools came into being & eventually evolved to simplify the vital tasks related to email marketing such as personalization, context & timely delivery. Defining an Email Marketing Tool?

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

SmartBug Media

MARCH 19, 2020

Be sure to include a call to action in the video itself and the video landing page. Point viewers to your website for a free white paper, more information, or a discount offer. Are your videos appearing on your website as well as on YouTube? Create a landing page to showcase your excellent offerings.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Webbiquity

JANUARY 2, 2013

What is the source of the largest share of social traffic to websites? (It’s 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

APRIL 23, 2020

you want to redesign your website. Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. How Often Should You Redesign Your Website?

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

KoMarketing Associates

FEBRUARY 18, 2014

My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. That’s why I’ve put together the following list of three ways for marketers to create new content by maximizing the existing content on their websites. Video Content.

SEO 120

SEO Paid Search Agency B2B Companies 120

ConvertKit

JANUARY 19, 2021

She always dreamed of starting her own business , so she started sharing her art and tutorials on how to make fonts and other digital products online in 2013. As a graphic designer—or even an aspiring one—creating a font requires only a few online tools and a little bit of creativity. With each new tutorial, business grew. “I

Paid Search Agency 99

Paid Search Agency Communities Course eCommerce 99

SmartBug Media

AUGUST 19, 2019

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. Pop-up ads are often employed by websites for lead generation by pushing ad content to the forefront of a visitor’s attention. So what data is out there?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Valasys

JUNE 4, 2019

This is the portion of the content that changes dynamically based on the “intent-data” of the prospects researching on the website. In fact, the concept of dynamic content extends beyond websites to emails, landing pages & even forms. Integrating personalization into content strategy gives rise to dynamic content.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Buzz Marketing for Technology

OCTOBER 18, 2013

It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy. Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Pearl Digital Marketing

OCTOBER 13, 2019

Are your blog posts or landing pages doing as well in organic search as you thought they would? Maybe your page ranking isn’t the greatest, and you’re not sure why. But first, you have to understand what an SEO audit is, know about a few SEO audit tools and how exactly to perform an SEO audit of your site.

SEO 72

SEO Domain Mobile Marketing Keywords 72

KoMarketing Associates

APRIL 7, 2014

Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. are examples of sitelinks, additional hyperlinked text that goes to a separate landing page from the main text link above it.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. When someone searches for “CompetiTrix” (your top competitor), they inevitably see several pages of the CompetiTrix website. You’d hit them right where it hurts.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. A recent survey found that 85% of businesses use video as a marketing tool, and 95% plan to increase (or maintain) their video investment in 2020. Video landing pages. Jump ahead.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Hubspot

MARCH 14, 2017

Because of this, video is an optimal tool for delighting, teaching, and influencing your audience, regardless of your topic or focus. At Wistia, we like to capitalize on this idea by including videos on our landing pages for upcoming webinars. 3) Video can improve your website's SEO. Help drive visitors to your website.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Hubspot

JULY 22, 2015

Get a bunch great tips on how to better market your website and blog. We ask our audience to submit their websites for us to review. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. HubSpot customers can use the Keyword Tool do just that.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

KoMarketing Associates

NOVEMBER 18, 2014

Actually released at the end of 2013, this report sets the stage for the prioritization of digital marketing endeavors this year and into upcoming years. Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? When you take the time to look at your analytics on both your website and social media, you can discover a ton of useful information: What are the most popular pages on your website? What is Real-Time Marketing?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities. Active Campaign.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Optinmonster

MAY 25, 2020

OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. As a result, we’ve served over 1 million websites ranging from solo entrepreneurs to Fortune 500 companies. OptinMonster Makes Campaigns Easy to Customize.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Much has been written about how Panda and Penguin may negatively impact rankings of commercial websites in search results. But what does it mean?

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Contently

MAY 3, 2017

That swath of dry land, now known as the Gigafactory, is the lithium ion battery factory where Elon Musk and his team at Tesla are building the material that will power over one million electric vehicles annually by 2020. Elon Musk regularly conducts interviews about his personal background , innovation , and his plans for colonizing Mars.

Media 93

Media Ad brokers Lead Ranking Marketing Budget 93

Sprout Social

NOVEMBER 1, 2016

Consider how you’ll align your social media efforts to other marketing assets, such as your website, email newsletter and event promotions. If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media. Research Your Destination.

Social Media 91

Social Media Class Word of Mouth Media 91

EMagine B2B Blog

OCTOBER 3, 2013

Google handles about 67% of all search engine queries every month according to comScore’s August 2013 Search Engines Ranking report. understand how visitors perceive the brand and the website’s content. connect the efforts we do in improving our ranking on targeted keywords with the result of improved traffic to the website.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

Content Standard

SEPTEMBER 12, 2016

But by 2013, the company had reached 225 million members, thanks in part to adding some of the same social sharing features that made rivals like Facebook so popular. Company pages, groups, and executive profiles offer a window into company culture. Forget a company website—LinkedIn is the digital face of the organization.

Linkedin 40

Linkedin B2B Thought Leadership Paid Search Agency Thought Leadership 40

Industrial Marketing Today

MAY 22, 2011

Gartner predicts mobile phones will overtake PCs as the most common Web access device worldwide by 2013. Are they using mobile technology to access your Website? Next, consider optimizing your site and landing pages for the mobile experience. Design your web pages with flex widths for 320px and up.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Hinge Marketing

AUGUST 1, 2014

Here are a few more statistics from a Forbes survey that enforce the value of online video for professional service firms: 65% of corporate executives have visited a vendor’s website after watching a video. 75% of executives surveyed said they watch work-related videos on business-related websites at least weekly.

Video Marketing 48

Video Marketing Service Case Study Case Studies 48

LEADership

SEPTEMBER 19, 2013

Eiji Toyoda (past president of Toyota Motor Corporation (1967-1982), and Toyota’s chairman and advisor until his passing on September 17, 2013) was a game-changer in many ways. OFFER THE RIGHT TOOLS TO MAKE BUYING DECISIONS EASIER. Part 2 – The Definitive B2B Lead Generation Checklist. INTEGRATE DIGITAL AND HUMAN PROCESSES.

Paid Content 40

Paid Content Marketing Management Paid Search Agency Mobile Advertising 40

Bound360

DECEMBER 4, 2017

On the B2B Growth Podcast, Amy talks about how her team understands content performance on their website. I think personalization came up for us around 2013, 2014. We had a couple of interviews and we landed on working with Bound. Amy’s team segments and serves content to their target audiences based on the industry.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

Hubspot

SEPTEMBER 16, 2013

Google Grants has the potential of driving 10,000 to 40,000 new website visitors to your website each month. Promote your organization’s website on Google with in-kind AdWords advertising. max cost per click (as of January 28th, 2013), and your ads will be shown below paying AdWords advertisers.

Google 28

Google Adwords Landing Pages PPC 28

Online Marketing Institute

NOVEMBER 16, 2012

Topics Stats & Tools Training & Education Jobs White Papers. CPM Calculator CPA Calculator Website Optimization ROI Calculator. How many times have you received an email where the images are broken, the formatting is messed up, or worse yet, the landing page takes you to the land of nowhere? ClickZ Awards.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Adobe Experience Cloud Blog

DECEMBER 10, 2012

The big trend for 2013 is going to be agile marketing. Platforms that automate marketing processes can be an essential tool for the agile marketer. Businesses who do offline advertising to support their online efforts should stop giving away their website address. Just say Google us.

Internet Marketing 48

Internet Marketing Paid Search Agency B2B Thought Leadership Conference 48

QuanticMind

SEPTEMBER 7, 2018

Voice Becomes the Most Popular Search Marketing Tool for Maximizing Advertising Performance in 2019. There are several methods that brands can get in front of using the ultimate search marketing tool now so that they’re poised for the future. Video Is Still King.

Marketing AI 43

Marketing AI Advertisements Advertising Mobile Advertising 43

Hubspot

AUGUST 13, 2014

And it''s about more than writing blog posts and setting up landing pages and generating leads. According to a 2013 study from the Direct Marketing Association , 66% of consumers have made an online purchase as a result of a marketing email. And 74% of these customers experienced this revenue increase within 7 months.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28