KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

Brandwatch Marketing

OCTOBER 25, 2023

billion worldwide on advertising in 2013 alone. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website. Use social listening Perhaps the most effective tactic is to look at where people are already talking – social media and other websites.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

KoMarketing Associates

OCTOBER 10, 2013

At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. From no data, to big data, to social data, and structured data, the topic was everywhere! On top of that, analytics can still provide internal search data and of course, Bing and Yahoo keyword data.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Tomorrow People

APRIL 22, 2013

Research Keywords Effectively. In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. Social Media Marketing. Use Backlinks Wisely.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Research Keywords Effectively. In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. Social Media Marketing. Use Backlinks Wisely.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Know social content signals can affect your search audience. Know the keyword and SEO tactics that help improve your audience effectiveness in social channels.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Look at some of the keywords they are using and if those words are effective in driving traffic and improving search engine stature. Choose your Keywords. Integrate some of your keywords into this.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

KoMarketing Associates

MAY 21, 2013

They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. On top of that, search results now go beyond the traditional 10 blue links and come complete with social integration, personalized results, images, maps, etc.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” While many search marketers focus on content, link building, social, etc., Social Signals Matter.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Hinge Marketing

APRIL 30, 2020

In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. Nearly 1 in 5 buyers today look for firms to address their key challenges through online search – an 11% increase from 2013. 2 – Marketing teams have stronger skills in social media, research & and SEO.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Analyze what your competition is doing, discover effective keywords, optimize content for search engines, and track how your pages are ranking.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Social media sourcing Social media platforms have transformed the way recruiters find candidates. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

seo.co

OCTOBER 4, 2021

Optimize your site with location-based keywords. And of course, use lots of location-specific keywords. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You want it to say specifically: “Kansas City Events in 2013.”.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job. 73% of companies successfully hired a candidate with social media. 2. Prioritize social sourcing.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

seo.co

DECEMBER 19, 2021

It determines “keyword density” of each word or phrase in the article. Words and phrases that are repeated more often have higher keyword density. The search engines know what related terms to expect for any given keyword; they have gotten pretty smart. It reads the article. Human (Does it read well?).

Optimization 115

Optimization Keywords SERP SEO 115

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek — Lee Odden (@leeodden) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. Organic SEO for Manufacturers Organic traffic is the lifeblood of sustainable B2B industrial marketing, but achieving top rankings requires strategic keyword research that goes beyond generic keyword research tools.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% You can discover your most active commenters and the most common keywords in the comments. Social Bakers. Social Bakers offer a free Instagram analytics tool. Quintly is a dashboard tool that covers several social networks. social media accounts. bw_banner_cta].

Analytics 95

Analytics Tools Best Practices Tagging 95

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Convince & Convert

OCTOBER 30, 2014

You immediately go to all your social media profiles and share about it with a link. A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. Over the next few days, you share the post again on social media, and continue to get shares from others as well.

SEO 167

SEO Correlation PageRank Social Media 167

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening? This shift created an opportunity for social listening to thrive in a B2B marketing strategy.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Larry was named Search Marketer of the Year in 2013, 2014, 2015 and 2017 by PPC Hero, and is the #8 most popular author on Medium. Read about Larry’s philosophy on productive unicorns… trust us.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

OCTOBER 11, 2018

Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. It may be necessary to update the keyword target, adjust page tagging, and/or add content based on past performance and search results. Certainly, a lot has changed since then.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. ” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. By the end of 2013, Twitter had over 210 million users. Create your Google+ Company Page.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

Customer Experience Matrix

NOVEMBER 6, 2017

Adinton Next we have Adinton , a Barcelona-based firm that specializes in attribution for paid search and social ads. The system also does keyword research and click fraud identification. Adinton was founded in 2013. The system was launched in early 2015 and is currently used by just over 100 companies.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Webbiquity

JANUARY 7, 2014

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well. How can you use keyword research results more strategically?

Keywords 100

Keywords Research SEO Google 100

Marketing Insider Group

DECEMBER 13, 2012

The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy. That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. It all starts with the keywords.

Keywords 100

Keywords Mobile Marketing Analytics Search Marketing 100

KoMarketing Associates

JUNE 12, 2018

Samantha Noble , Managing Director and Founder of Biddable Moments, shared just how much digital advertising has changed over the last 10 years (and a ton of paid media options) in her presentation, “Beyond the Reach of Keyword Targeting: The Evolution of Paid Media.” Look Beyond Keywords: Visual Search. The reason?

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Valasys

APRIL 13, 2021

The account identification of 6sense matches with that of unknown visitors to accounts and surfaces relevant account data including the firmographic data coupled with current buying stage information, buyers’ segment details and intent keywords, and other information. About 6sense.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

Marketing Insider Group

AUGUST 6, 2015

Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. For example, The Hummingbird update of 2013 began to recognize search queries using long-tailed keywords in order to decipher the context of the question, rather than chase the specific keywords within the question.

SEO 100

SEO Long Tail Marketing Domain Keywords 100

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. of all online ad revenue in 2013 ($3.17 worldwide growth for all social media ad spend in 2014. LinkedIn may be the forgotten advertising platform of the big social media players, with only a.5%

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Moz

NOVEMBER 9, 2020

We did this not only for a ranking/traffic boost, but also because SEO has changed a lot since 2013. First of all, we wanted to improve on the keywords we already rank for (poorly). These are keywords like: How to rank SEO blueprint SEO step-by-step. By the summer of 2020, the post was only seeing a few hundred visits per month.

SEO 60

SEO Domain Keywords Traffic 60

Convince & Convert

OCTOBER 21, 2014

The platform was up 51 percent in revenue for 2013 and brought in more than $5 billion in earnings. Use that data to your advantage by focusing on long-tail keywords, short-tail keywords, and topic verticals that connect your brand to the most specific audience possible.

Youtube 156

Youtube Generation Tips Long Tail Marketing 156

KoMarketing Associates

APRIL 18, 2013

It was my first time at an ad:tech conference and I was fortunate to be able to both enjoy the show and speak on a social media panel. The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. Search Data + Social. Last week I headed out west for ad:tech San Francisco.

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120