KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter. Twitter finally made the jump last year and offered their ad service to the public without the need for an invitation. StumbleUpon.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Schedule & promote the videos. They may start on a product page on the website and then branch out to land in a social ad. To put that in perspective, that’s 25 whole days. Select your video types.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. Based on the research detailed below, here are five key takeaways: • Tell, don’t sell.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hinge Marketing

JANUARY 3, 2014

Remember: you should never promote your services directly. Google’s new Hummingbird update focuses more on robust, high quality content and less on keyword cramming. And if you’re blogging regularly and your content is properly optimized, you’ll be able to rank for specific keywords pertaining to your industry.

Planning 48

Planning Content Marketing Work Management Blogger 48

Marketing Insider Group

JANUARY 28, 2015

If you currently create too much promotional content, you may have a trust issue with your audience. In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. The words you use and the way you communicate on your website is your brand speaking.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

SEPTEMBER 25, 2015

In the simplest of terms, display advertising refers to the use of ads -- from text to video to audio -- on a website. Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. Source: comScore ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Sprout Social

SEPTEMBER 22, 2016

With a 140-character limit, it’s easy to think of Twitter as a basic platform. But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. A common problem for companies is they don’t know the best route to take when analyzing Twitter data.

Twitter 91

Twitter Ideal Customer Profiles Impressions Analytics 91

Hubspot

MAY 8, 2014

Increasing website traffic and visitors isn''t like playing roulette -- there are a few tried-and-true ways people do it. To make sure you''re in-the-know on these tips, we’ve broken down some of the best ways you can generative traffic to your website in the post below. 1) Optimize your website for "searchers.".

Marketing Websites 28

Marketing Websites Keywords Buyer Personas Lead Scoring 28

Hubspot

APRIL 17, 2013

Main Line Family Law Center, LLC Earns National Media Attention With Keyword Strategy. Sharon understood her clients’ desire for privacy, and focused her marketing on keyword strategy. According to business co-founder Nick Francis, Help Scout experienced a 678% growth in leads from August 2012 to February 2013.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

OCTOBER 16, 2013

After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

MARCH 1, 2015

Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. from the previous time period in 2013. In late summer of 2014, The Weinstein Company promoted its young-adult targeted film “The Giver” on Kik.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Twitter 100

Twitter Tips Tools Tactics 100

Webbiquity

JANUARY 30, 2014

grow 125% in 2013? 7 Creative Ways To Use Pinterest To Cross-Promote Your Business by Rebekah Radice. For example: • Pinterest is the 16th most visited website in the United States. Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Image credit: Rebekah Radice.

Best Practices 100

Best Practices Social Networks Paid Search Agency Stats 100

Webbiquity

OCTOBER 8, 2013

What are the best strategies for promoting social content (and which bad ideas should be avoided)? Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. Which social media marketing tools are most useful?

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

NuSpark Consulting

JANUARY 3, 2015

Blogs within your website domain is a big SEO ranking factor. Yes we can increase website traffic. Yes we can improve keyword rankings. It means nothing if you don’t have a website that can capture leads for your sales team. Perform a Keyword audit. Get to it! . Write two more ebooks.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Webbiquity

OCTOBER 8, 2013

What are the best strategies for promoting social content (and which bad ideas should be avoided)? Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. Which social media marketing tools are most useful?

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Brightedge

JANUARY 13, 2020

Keyword and Match Types. Identify Your Keyword Phrases. Blogs make sense for all kinds of websites because they create a section for deep authoritative content useful for new visitors and those moving down the funnel. Use keyword-rich titles and H1s, and H2s. By Ian Brodie, 2013. Location, Location, Location.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Webbiquity

JANUARY 21, 2014

Back in October, the post here 21 of the Best Social Media Marketing Guides of 2013 (So Far) noted that as social media marketing practices mature, the questions about it have evolved from simple “how do I do x ” queries to more complex investigation into how to optimize social marketing strategies and tactics.

Social Media 100

Social Media Social Marketing Tips Media 100

Convince & Convert

NOVEMBER 26, 2013

RT @nickkellet : Content Marketing overtook Digital Marketing as a keyword 2 months ago #cmworld #digitalPR #pr. Carrie Morgan (@morgancarrie) September 10, 2013. Wrap Your Post or Content Around ONE Targeted Keyword. Sarah Skerik (@SarahSkerik) September 10, 2013. Just how important is content marketing?

Tactics 150

Tactics SEO Blogger PR 150

Hubspot

APRIL 20, 2017

If not, consider building easy sharing tools like “tweet this” buttons directly into your website content, so that readers can share items they find particularly valuable without leaving the page. Since Twitter has a 140-character limit, these short snippets are prime for shareability. 3) Test your conversion points.

Lead Ranking 75

Lead Ranking Marketing Qualified Leads Lead Scoring Co-Registration 75

seo.co

DECEMBER 18, 2020

Keyword Research for Local SEO. When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. This mobile trend has a huge impact on how we optimize websites for the mobile experience. Conclusion. SEO is popular.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

The Lead Agency

MARCH 27, 2018

B2B marketing is a process in which a service or a product is introduced and promoted to another company. There are a number of business-to-business marketing opportunities out there that could act as excellent communication and promotional channels for your business. Every year brings a shift in digital marketing.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Hubspot

APRIL 27, 2014

Twitter''s New Profile Layout Is Here: What You Need to Know. Earlier this month, Twitter officially announced that a new profile design is coming to everyone''s favorite 140 character social media site. Google''s Keyword Encryption Coming to PPC Data Near You. 50 Tweetable Twitter Tips You Wish You Knew Years Ago.

Twitter 28

Twitter Google Adwords CAN-SPAM 28

seo.co

DECEMBER 8, 2021

Over the years, it’s become clear that attracting organic inbound links from high-quality websites that are relevant to your niche has a significantly positive impact on search rankings and online visibility. This gave website owners the ability to submit their sites to directories that would provide links in return.

Link Building 98

Link Building Campaigns Ad Building Lead Scoring 98

seo.co

FEBRUARY 8, 2023

While the data DOES show that backlinks are a critical factor website rankings, the truth is, there’s no instruction manual on how exactly to outrank your competition that has more content, more brand recognition, more backlinks, and more experience on the web. Keep URLs and titles, straight, short, to the point and fully optimized.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

KoMarketing Associates

JANUARY 24, 2017

It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. According to the 2016 B2B Buyer’s Survey conducted by Demand Gen Report, 69 percent of B2B buyers say the most influential aspect of a company’s website is content that speaks directly to their needs.

Organization 120

Organization SEO Practices Best Practices 120

Online Marketing Institute

JANUARY 16, 2013

26 Content Marketing Tools to Use in 2013. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. I can add it through the Evernote website, and it syncs to Evernote on my phone and tablet. Events Calendar. Contact Us.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

SnapApp

DECEMBER 4, 2017

Content Promotion Statistics. Takeaway : Blogging is still one of the most widely-used content marketing strategies, and for a good reason; blogging builds links (and authority), gives you a platform promote your product/service, and provides a vehicle to educate prospects. . . Content Promotion Statistics. . #8. Curata. . #3.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Biznology

AUGUST 20, 2013

Instead, you’ll probably need to spend money on Twitter and Facebook advertising if you want to earn easy Likes and followers; otherwise, you can cross-promote your social media properties across all aspects of your company, making sure that your multiple social media profiles are fully-integrated into the rest of your brand.

Paid Content 80

Paid Content Google Digg De-duplication 80

Magisto

MAY 13, 2019

Whether you’re posting a story on your blog, LinkedIn, Twitter, YouTube, or Facebook you will want to come out swinging with the most engaging multimedia content. Website designers understand that high-quality facial images can improve conversions by an estimated 20%. FreeRange is a fabulous free photo website.

Best Practices 75

Best Practices Copyright Click Rate Work Management 75

Single Grain

APRIL 25, 2022

The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords. You can also target your advertisements to a specific group of people, including those who previously visited your website. Right Keyword Selection. Look for case studies on the agency's website.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Hubspot

AUGUST 21, 2017

4) Take advantage of the blog/website links on your LinkedIn profile. Instead of using the default anchor text links in the Websites list within your LinkedIn profile's Contact Info section, you can now add links to your portfolio and social networks, to name a few. 17) Share your LinkedIn status updates on Twitter.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Creative ties and comparisons to large events combined with timely publishing and promotion can generate a significant traffic surge.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

Single Grain

FEBRUARY 17, 2022

Therefore, they know how to create, manage, promote and grow SaaS companies from scratch by helping you gain loyal customers who generate MRR. Their social media marketing team has expertise in promoting products and services on LinkedIn, Facebook, Twitter, Instagram, and other leading channels. 2) Bay Leaf Digital.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Single Grain

MARCH 4, 2022

Successfully promoting and expanding a business using digital methods requires specific and advanced experience and skills. Website Design and Development. They do not use shady SEO strategies and hidden marketing practices to promote a business. Reputable advertising agencies mention customer reviews on their websites.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Content Standard

NOVEMBER 27, 2017

Backlink building and keyword stuffing galore—these are the SEO’s tools. Perhaps most importantly, social media consumption is on the rise; Facebook, Twitter, and YouTube have become everyday destinations by 2010, and upstart channels like Pinterest and Instagram are reinforcing a major shift in the way people discover information.

SEO 54

SEO SERP Paid Search Agency Planning 54