Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers. Content Marketing'

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Everything Technology Marketing

JULY 6, 2013

Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. Here are five of the most interesting content marketing trends we identified: Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.

Trends 100

Trends B2B Thought Leadership Content Marketing Thought Leadership 100

Webbiquity

JULY 1, 2013

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. When your customers believe you have their best interests in mind, they are likely to purchase more from you. Social media will remain important. Quality content will be key.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

The Forward Observer

DECEMBER 1, 2023

Deb Calvert’s 2013 bestseller, DISCOVER Questions® Get You Connected: For Professional Sellers , introduced this framework and revolutionized how we think about questions. And, interesting fact – her husband is the heir to the Calvert Whiskey fortune!

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. We have to be interesting, human and trustworthy. In 2013, many more brands will seek to become publishers. What’s Your 2013 Marketing Prediction? 13 Marketing Trends for 2013 from Business 2 Community.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? But the bottom line is to build and nurture an audience of people with similar interests or goals. The 20 Best Marketing Conferences of 2013. I look at all these measures to determine performance. Who wants to be sold to?

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Webbiquity

DECEMBER 16, 2013

Infographic: How to make your online content more interesting by leaderswest Digital Marketing Journal. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4: This was post #5 of Content Marketing Week on Webbiquity. #1:

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. Renewed interest in data hygiene. The focus in 2013 will be clean data.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

KoMarketing Associates

JANUARY 7, 2013

With data in hand, we can better understand the types of communication most effective, the platforms most appropriate per interest group (or client, project, etc), and what it takes to build productive relationships, not just links. I believe this is where link building management needs to go in 2013 and beyond. What do you think?

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

Biznology

DECEMBER 7, 2012

As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013? For any business targeting Generation X women, Pinterest should be a core component of your social strategy in 2013. Mobile Apps.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Similar to successful guest post outreach, the key with collaborative blog post development is to find effective topics that are easily digestible and of interest to possible participants and their audiences.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Similar to successful guest post outreach, the key with collaborative blog post development is to find effective topics that are easily digestible and of interest to possible participants and their audiences.

Link Building 120

Link Building Tactics Ad Building B2B 120

Customer Experience Matrix

APRIL 9, 2014

But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when the end of the year is within hailing distance, we somehow ratchet up the trend analysis–that’s a trend you can count on every December. What is it?

Trends 80

Trends Planning Youtube Wikipedia 80

The Forward Observer

JANUARY 19, 2024

And, interesting fact – he is a Little League baseball umpire! Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups. Brian is also the co-author with Craig Simpson of The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Hinge Marketing

AUGUST 2, 2013

Top Professional Services Marketing Content from July 2013. Content Marketing Essentials 2013 (Dynfographic). Full of interesting facts and useful tips, this introduction to content marketing is both fun and useful. Each month, an enormous amount of content is published on marketing. By Mark Gavalda, MandLoys.

Landing Pages 48

Landing Pages Social Media Tips Social Marketing 48

The Forward Observer

OCTOBER 27, 2023

And, interesting fact – he is a divinity school graduate and a jazz saxophonist! About the Author Have you ever experienced an event that was so incredible it felt like time had stopped? Leveraging his extensive experience with virtual, hybrid, and in-person events, he’s organized events for up to 5,000 people.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Webbiquity

DECEMBER 11, 2013

“If your goal is to create content that can drive leads or sales, it doesn’t make sense to create content that is too broad or targets large audiences with only cursory interest in what you are selling. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). 1: Content Marketing Week Starts Tomorrow! #2:

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

SnapApp

OCTOBER 1, 2013

Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Expect an interesting announcement at Dreamforce about this in November. If you didn’t make ExactTarget Connections 2013, you can watch the keynotes addresses here. Also, check out some memorable quotes from the week!

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Customer Experience Matrix

APRIL 1, 2013

A long conversation with Chief Marketing Officer Gregg Head provided some interesting tidbits, including: - the company’s customers fall into three main groups, each roughly one third of the total. In any event, I did manage to spend most of the conference in my own comfort zone of analyzing Infusionsoft’s business.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

KoMarketing Associates

OCTOBER 10, 2013

Interested in understanding how “not provided” effects B2B marketers? There were a couple sessions on Schema and structured data and I think what got me so interested was how enthusiastic both the speakers and the audience were on the topic. Interested in learning more about structured data? Social Data. Take the Data and Run.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Social Media Keywords 120

KoMarketing Associates

JUNE 18, 2013

One of the most interesting discussions came from Eric Enge of StoneTemple, who shared the results of a study his team has been working on around social signals and search engine indexing/ranking. Three seconds is the optimal load time but most retail sites are taking almost 7 seconds to load. Social Signals Matter.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

MAY 21, 2013

They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. Customers are now on multiple platforms. There’s considerable opportunity for your business to be found and it may not be your website that’s being shown in search results.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Leading Results Rambings

AUGUST 23, 2013

Its not boring if its interesting to them” – Dan Moyle talking about content. Content Marketing Inbound Marketing Marketing Sales arianna huffington Christopher Penn Dan Moyle dharmesh shah hubspot inbound 2013 Jill Konrath mitch joel nate sliver seth godin' “Smart phones will kill stupid calls” (like Gmail kills spam) – Dharmesh Shah.

Hubspot 45

Hubspot Cross-Selling Best Practices Conference 45

Adobe Experience Cloud Blog

DECEMBER 18, 2012

by Jason Miller As marketers plan for 2013 it’s important that they stay abreast of the most relevant marketing conferences. The infographic below is interactive, so just click on the conference you are interesting in learning more about an it will take you right to the web page.

Interactive Marketing 48

Interactive Marketing Planning Trade Show Marketo 48

Navigate the Channel

DECEMBER 21, 2017

February 26, 2013 – 100 million users acquired over 28 months. From December 2016 to April 2017, in just four months, its user base grew another 100 million followers. Take a look at these stats: October 6, 2010 – Instagram Launch. March 25, 2014 – 200 million over 13 months. December 10, 2014 – 300 million over 9 months.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

illumin

APRIL 2, 2024

Since its founding in 2013, Canva’s goals have been to “empower the whole world to design” and according to their co-founder, it’s “still just 1% of the way there.” To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. As always, the details depend on the situation.)

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Tomorrow People

APRIL 22, 2013

On Facebook for instance, businesses that post too often will look like spam and pages which don’t interact will be hit by the EdgeRank algorithm which will assume that your page is simply not of interest and therefore should not feature regularly in people’s timelines.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Studies show that 95 percent of all purchase decisions are emotion-driven. Be a helper, not a salesperson.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Smashmouth Marketing

JUNE 1, 2022

He was asking about me, my interests, my life. 2013 Moved 100% of the company to a virtual, cloud based company. He said hello with a big smile and carried the conversation for what felt like an hour. He’s a master at conversation, for those of you that know him. Affable is not enough to describe Mike. Not self-serving at all.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Tomorrow People

APRIL 22, 2013

On Facebook for instance, businesses that post too often will look like spam and pages which don’t interact will be hit by the EdgeRank algorithm which will assume that your page is simply not of interest and therefore should not feature regularly in people’s timelines.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Crimson Marketing

MAY 23, 2013

Corporate Marketing Other Interesting Topics Uncategorized content marketing lead generation marketing concepts marketing message marketing solutions seo social media targeted marketing viral marketing' .” A true crisis is one which impacts your clients/customers, has momentum, or doesn’t have an immediate remedy.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Top Rank Marketing

NOVEMBER 3, 2023

InsideRadio Microsoft CMO Steps Down, Takeshi Numoto Steps In After 32 years Microsoft chief marketing officer Chris Capossela has stepped aside, with Takeshi Numoto — previously the firm’s executive vice president and commercial CMO — taking the key marketing role reporting to CEO Satya Nadella, Microsoft recently announced.

Trust Marketing 107

Trust Marketing B2B Marketing Linkedin Advertising Agencies 107

LEADership

OCTOBER 2, 2015

This is a big change from 2013, when retailers and B2B companies stood at 41% and 20%, respectively. The post Interesting Infographics: What’s Happening to B2B on Mobile? So it’s no wonder that so many B2B businesses are investing in e-commerce technology to try to grab a piece of that pie. Let us know in the comments.

B2B Thought Leadership 40

B2B Thought Leadership B2B Mobile Marketing Thought Leadership 40

LEADership

MAY 15, 2015

53% of organizations rated growth as their number one priority in 2013, the number one response; cost reduction was second at 40%, followed by innovation at just 34%. The post Interesting Infographics: The Top Skills Of Modern Leadership appeared first on LEADership by Louis Foong, CEO The ALEA Group.

Ethics 40

Ethics Click Rate Practices Demand 40

Onalytica B2B

AUGUST 7, 2018

million in 2010 to $230 million in 2013. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? House of Representatives, Rhode Island Congressional race, followed by Alex and Ani’s creative marketing team that built their annual revenue from $2.2 I wrote more about this here.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137