KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. A more comprehensive type of link acquisition is collaborative blog post development, which involves reaching out to various industry sources for feedback and contribution on a particular topic of relevance.

Link Building 120

Link Building Tactics Ad Building B2B 120

Hinge Marketing

NOVEMBER 3, 2022

The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Another measure of buyers’ perceptions is relevance. our ongoing study of buyer behavior in the consulting industry.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Webbiquity

DECEMBER 11, 2013

Stacy Thompson highlights three key elements to take into account in order to avoid wasting your (and your prospective audience’s) time, including relevance: “content that neglects to factor in the preferences of the reader is nothing more than what CMI (the Content Marketing Institute) defines as ‘informational garbage.’”

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

KoMarketing Associates

MAY 21, 2013

Questions to consider asking: Where are your customers searching for information? Each hashtag is relevant to the business and a highly searched term. At SMX West this past March, Duane Forrester of Bing mentioned that everyone should fill out as much information about his or her business as possible in Facebook.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Tomorrow People

APRIL 22, 2013

In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. Linking to higher ranking sites that are relevant to your sector or products that are not in direct competition is great.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. Linking to higher ranking sites that are relevant to your sector or products that are not in direct competition is great.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

seo.co

OCTOBER 4, 2021

If you’re looking for simple ways to get involved and strengthen your local relevance online, try some or all of these 15 actionable ideas: 1. First and foremost, use onsite title tags and metadescriptions to maximize your geographical relevance. Create location-relevant blog posts.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Marketing Insider Group

MARCH 9, 2020

Let’s say that during your audit, you discover a post you wrote back in 2013. Most of it is still relevant today, but there are a few dated parts. A 2013 company blog post on retro-style office flooring can become a guest post on a DIY renovation blog with a few tweaks for the vintage home restoration market.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Keywords are words and phrases that are relevant to your business. This signals to Google that your website is considered a credible source of information and will reward it accordingly. Choose your Keywords.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

KoMarketing Associates

JULY 1, 2014

Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. Created: May 29, 2013. Profile page information is too volatile to be trusted for ongoing rank relevance. In this video, Cutts avoids the statement / assumption that social signals impact search relevance.

Link Building 120

Link Building Paid Content Google Advertorials 120

seo.co

DECEMBER 19, 2021

The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. It picks out the words and phrases with the highest keyword density and uses those to determine what the article is about (in essence, the article is assigned a “relevancy score”). Hummingbird (2013).

Optimization 115

Optimization Keywords SERP SEO 115

Liveintent

AUGUST 19, 2021

To continue delivering relevant, personalized experiences, advertisers will need to lean on their first-party data to enable customer relationship retargeting (CRM retargeting) and engage existing and prospective customers. First-party data is information that a brand collects directly from its customers. What is first-party data?

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. Distributing.

Social Media 80

Social Media Media Web 2.0 Distribution 80

markempa

MARCH 4, 2013

After all, this is the place where you can see a lot of demos; we expect to collect product information. We provided this opportunity at the recent MarketingSherpa Email Summit 2013 in Las Vegas two weeks ago (and our B2B Summit before that). Related Resources: Optimization Summit 2013 – May 20-23 in Boston.

Trade Show 120

Trade Show Marketing Prospects Tips B2B Thought Leadership 120

Valasys

APRIL 13, 2021

He further added, “Delivering personalized, timely, and relevant buyer experiences across a wide range of digital touchpoints has become table stakes for revenue teams. Our partnership with Folloze delivers on this vision by empowering marketing teams to engage buyers based on their unique buying journey and what is most relevant to them.”.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Heidi’s writing is personal, relatable, and informative. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

MARCH 11, 2021

A thank you page presents a great opportunity to upsell/cross-sell visitors that are already interested in the information you’re putting out there. This type of thank you page uses calls to action (CTAs) to other relevant offers to increase lead conversions. Add relevant CTAs. For example, your lead just downloaded an e-book.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

Hinge Marketing

NOVEMBER 11, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. It is hard to be relevant to buyer concerns if you do not understand what they are. About the Study.

Consulting 157

Consulting Research Work Management Marketing Management 157

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. While they can be a real annoyance for a lot of viewers, they can actually be very effective if they are relevant to your video content. It can be used to help drive viewers to your website for more information.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Nuvi

MAY 24, 2022

Reputation prioritizes the transparency of the data it collects to fuel relevant experiences and is committed to safeguarding personal information as part of its company mission. SAN RAMON Calif.,

Enterprise Management 59

Enterprise Management Amazon Advertising Agencies Privacy 59

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Hinge Marketing

NOVEMBER 24, 2020

Read on to preview practical insights that will shed light on the most relevant trends shaping AEC buying behavior today, what challenges lie ahead and key points to consider. This specific challenge is a key to improving overall relevance— which is a powerful remedy for commoditization. About the Study.

Peer-to-peer 106

Peer-to-peer Lead Scoring Lead Ranking Buyer's Journey 106

Salesforce Marketing Cloud

FEBRUARY 22, 2022

We launched Experience Cloud in 2013 to help all builders use low-code tools to rapidly create any kind of digital experience, for any industry, on any device – and connect it to their customer relationship management system (CRM). We needed to scale our student counseling model in a way that was relevant to their needs.

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. These results [indicate] that consumers have reached the tipping point when it comes to being shown content that isn’t relevant to them,” Drebes explained.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

The ROI Guy

OCTOBER 26, 2012

Each stakeholder expects your sales professionals to deliver just the right information they need to help them make a decision, and each perceives the value of your proposed solutions uniquely. So, the big questions: Do you have the right value messages and quantification relevant to each stakeholder? You Decide.

Marketing Proposals 40

Marketing Proposals Sales Cycle Marketing & Strategy ROI 40

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. In addition, your site will tell a more cohesive story if brand and product information is up-to-date. Are there any that are are no longer relevant?

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Content Standard

SEPTEMBER 19, 2023

If you’ve been reading the news, you know: OpenAI’s ChatGPT, Microsoft’s Bing, and Google’s Bard are all proven to generate false information. Skyword’s AI-powered content engine ATOMM , for example, ensures your proprietary information is never stored, exposed, or used in AI training models.

Enterprise Management 104

Enterprise Management Generation Work Management Marketing Management 104

Hinge Marketing

OCTOBER 26, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. It is hard to be relevant to buyer concerns if you do not understand what they are. About the Study . No longer.

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Do we need to reprioritize around the areas of our business that are most relevant now … absolutely. Do we need to be very thoughtful about where we are spending?

CMO 335

CMO Work Management Paid Search Agency Planning 335

markempa

JUNE 9, 2014

Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. Move from generic to relevant messaging. We decided that we could use content to start qualifying these leads,” Shelby explained.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Gen Lead Scoring 120

The ROI Guy

JANUARY 15, 2013

2013 - The Year for Sales Enablement? According to a recent DestinationCRM article: The average sales rep spends 24% of his time preparing for sales calls, 82% of sales reps are challenged by the amount of information available and the time it took to wade through it all, 15 different data sources were leveraged in the sales call preparation.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Liveintent

SEPTEMBER 6, 2022

He even wrote in a 2013 blog post : “I am not comfortable with being tracked across the web by Cookies.” ” The problem with turning off those cookies is that it prevents businesses from learning about their customers and reaching them with relevant content. ” Of course, we know how that part turned out.

Marketing Websites 62

Marketing Websites Privacy Ad Exchange Custom Publishing 62

Digilant

AUGUST 30, 2023

All these actions provide ample opportunities for brands to create relevant and memorable interactions. Sixty-nine percent of viewers used a second screen — typically a mobile device or laptop — to find more information about a product or service after seeing an ad. Think back to the 2013 Super Bowl.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Hinge Marketing

NOVEMBER 5, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. There is another means of measuring how clients feel about their providers: relevance. Focus on the relevance of your services.

Cost 124

Cost Business Sample Pricing 124

Avitage

MARCH 28, 2013

B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013. Our survey shows that ITDMs download an average of nine informational assets—including whitepapers, webcasts or case studies—to aid their […].

Allocation 120

Allocation Webcast Curation Content 120

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Larry was named Search Marketer of the Year in 2013, 2014, 2015 and 2017 by PPC Hero, and is the #8 most popular author on Medium. Read about Larry’s philosophy on productive unicorns… trust us.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115