B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Content marketing is working.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

FEBRUARY 14, 2013

In today’s busy, information congested world, you need to love your customer to stand out. It means that instead of pushing solutions on your prospects and customers, you put valuable information online and attract qualified prospects. Don’t sell to them, spam them, tolerate or ignore them. Don’t sell, nurture.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

B2B Marketing Traction

JANUARY 14, 2014

Recent Google algorithm changes focus on the depth of information your site has. Keep your website fresh with the latest technology, easy and clear navigation, and detailed information about what you offer. Keep your website fresh with the latest technology, easy and clear navigation, and detailed information about what you offer.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

JANUARY 15, 2013

I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan. In his blog post, 3 Ways Mobile Insights Are Informing Online and Offline Marketing , Paul Dunay points to three things to learn from mobile users – 1.) So how do you make sure your information is presented well on mobile devices?

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

APRIL 28, 2014

Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013. Too many companies keep all marketing information limited to product and service details. SlideShare. Make your company come alive.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 8, 2012

A majority of businesses will outsource more of their workers in 2013, but they need to know how to identify the right mix of full-time and outsource staff, according to a recent study by Randstad.* New Incite creates strategic marketing plans with detailed marketing tactics, marketing measurements and metrics, and budget information.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

DECEMBER 13, 2012

What tactics will get you the best results in 2013? Get real and give buyers valuable information. Are there other marketing tactics that you think are a must for 2013? Here are six new marketing ideas for increased success in the coming year. When you write your marketing plan for next year, keep in mind that much has changed.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100