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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75
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Cobotics Is Becoming a Media Industry Game Changer: AI-assisted work requires upskilling as cobotics changes an industry

Biznology

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. Forward-thinking leaders are continually reimagining entertainment industry services. Organizations are accelerating the hunt for workers with unique, advanced combinations of talents.

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New Research: How Buyer Expectations Have Changed in the Consulting Industry

Hinge Marketing

our ongoing study of buyer behavior in the consulting industry. The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. About the Study.

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And Our Forecast of B2B Marketing Automation Revenue for 2013 is.

Customer Experience Matrix

The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. The VEST contains a great deal of information that provides interesting (to me, at least) insights into industry trends. I’ll get to the 2013 estimate in a bit. We use two methods: Vendor revenues.

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Webinar: 2013 SEO Trends and Predictions

KoMarketing Associates

KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. 2012 might have been the biggest year of change yet in the SEO industry. Webinar Summary.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

It’s hard to believe that 2013 is coming to a close. We’ve also been very fortunate to have amazing clients, partners, and industry friends that we’re so thankful for. This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry.

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How Quickly Is the MarTech Industry Growing?

Customer Experience Matrix

Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors. Are particular segments within the industry growing faster than others?