ClearVoice

JUNE 19, 2023

But the way to do it right, and what works best, is constantly evolving. HubSpot ) Marketers who use buyer personas enjoy 73% higher conversions than those who don’t. HubSpot ) Marketers who use buyer personas enjoy 73% higher conversions than those who don’t. population has listened to a podcast in the past week.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Hubspot

MAY 1, 2013

That''s why HubSpot is bringing the heat this year with INBOUND 2013 , our annual inbound marketing event. Last year''s conference was packed with industry thought leaders like Gary Vaynerchuck, entertainment from Cyndi Lauper, and a new product launch from HubSpot. We don''t think Boston gets hot enough in August.

Inbound Marketing 28

Inbound Marketing Blogger Hubspot Conference 28

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. She occasionally posts about work culture and thought leadership. He has worked with 15 of the Fortune 100 companies. Why should you follow her? Why should you follow her? Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

MAY 21, 2020

As we navigate this new space and develop strategies, it will be important to keep an open discussion going about what's working and what's not in the world of personalization. Editor's Note: This post was originally published in September of 2013, but was updated in May 11 for comprehensiveness and freshness. Evergage ). 90% of U.S.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s almost here -- the turn of the new year.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less. million for HubSpot and $85.1

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

DECEMBER 6, 2012

A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. To learn how to use this 2013 goal-setting template, download it now so you can read along with this post's step-by-step explanation.

Template 28

Template Planning Marketing & Strategy Inbound Marketing 28

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Convince & Convert

APRIL 2, 2015

In 2013, the email marketing company created an online comic strip to celebrate the anniversary of its Mandrill email infrastructure product. Inbound marketing may not seem like the kind of business that requires a cartoon supplement, but Hubspot is another B2B brand that has created comic strip content. Image via Hubspot.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. The Industry Reach of Inbound Marketing. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

AUGUST 5, 2013

Yes, it''s a lot of work to organize an event like that. With the Final Countdown promotion, you can get $500 off today (Monday, August 5, 2013), $400 Tuesday, $300 Wednesday, and so on. Think about your goals for the rest of 2013 and even into 2014. Aptly named, eh?). You also can add certification tickets to your registration.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

MARCH 19, 2020

With last month's activities all done, we need to pause for a second to examine what worked and what didn't. Additionally, if you're a HubSpot customer, you can access an ROI calculator programmed with the same formula in our CRM. aren't we forgetting something? And you can't do that just by saying last month's activities were "great".

Template 95

Template ROI Budget Programs Click Rate 95

ClickZ

FEBRUARY 21, 2020

So without further ado here are our list of 13 (in no particular order) who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space: Scott Brinker (HubSpot). Jay has been a driving force of Spotify’s monetization strategy since joining the company in 2013.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Hubspot

SEPTEMBER 21, 2020

When you were in school, did you ever work on a group project? Sometimes co-marketing works because each brand pulls in a new audience and the two are able to learn from one another. In 2013, Target and Neiman Marcus partnered on a new clothing line. The same thing is true with brand partnerships. Target and Neiman Marcus.

Branding 88

Branding Brand Identity Advertising Agencies Work Management 88

Hubspot

APRIL 23, 2020

Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. Remember: It’s not just about how your site looks, but rather how it works. Much clearer!

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

DECEMBER 26, 2013

Before you set off to work on your marketing for 2014, we figured you''d be interested in seeing what we deemed to be the best and brightest of 2013. The 10 Best Commercials of 2013. 1) Dodge - The Ron Burgundy Commercials. The SNL Hall-of-Famer (man, they could use him today) completely delivers in every last one of these ads.

Skype 28

Skype Best Practices Storytelling Viral Marketing 28

Hubspot

DECEMBER 18, 2013

In the spirit of the biggest and most exciting month for nonprofits, the HubSpot Nonprofit Program is excited to announce our first annual "Nonprofit of the Year" award nominations! We are so inspired by the amazing work these organizations all do each and every day. Click to see the 2013 nominees and help us pick the winner !

Hubspot 28

Hubspot Telemarketing Transparency Paid Search Agency 28

Optinmonster

JANUARY 13, 2020

Quick Note: Even though this editorial calendar example comes from 2013, its core principles are still just as relevant today. Though there are many ways to create an editorial calendar, today we’ll be using HubSpot , a killer Customer Relationship Management (CRM) software that helps with marketing, sales, and team collaboration.

Conversion 97

Conversion Youtube Hubspot Planning 97

Leading Results Rambings

DECEMBER 7, 2013

Inbound marketing – Hubspot uses the graphic below to define the overall inbound marketing process. Related Stories Five Ways to Use Testimonials to Generate Leads The Tagging Pyramid Best quotes from Hubspot Inbound 2013. Lets define a few things a bit more before we go further.

Inbound Marketing 101

Inbound Marketing Lead Generation Sales Qualified Leads Generation 101

Customer Experience Matrix

OCTOBER 20, 2016

How it works is this: Hull has connectors for major customer-facing SaaS systems, such as Salesforce , Optimizely , HubSpot , Mailchimp , Facebook custom audiences, Slack , and Zendesk. It was founded in 2013. Hull addresses that problem by unifying their data, or, more precisely, by synchronizing it.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Hubspot

OCTOBER 1, 2013

American Airlines (@AmericanAir) September 12, 2013. The company requested my ticketing information and went to work trying to help me. American Airlines (@AmericanAir) September 12, 2013. Work to build a direct line of communication with the customer support team. At HubSpot, we use #hubspotting for this purpose.

Work Management 28

Work Management Social Media Marketing Management Media 28

Hubspot

APRIL 3, 2018

If you work in tech and haven't yet downloaded the app Blind -- well, you're missing out. That began after Facebook's failed attempt in 2013 to acquire Snapchat -- and it's worth noting that Facebook also owns Instagram, which is arguably the most similar property to Snapchat. What Do These Survey Results Mean? Dharmesh Shah.

Facebook 71

Facebook Amazon Customer Surveys Response Rate 71

Rev

SEPTEMBER 2, 2019

In 2013, Google released their display ad network called AdSense. Currently, HubSpot defines display advertising as a “way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page.”. But it works. . It’s a slippery slope, my friends.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Hubspot

AUGUST 21, 2013

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles. The Inbound Database is the class historian of HubSpot.

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

Tiecas

MARCH 21, 2024

For more on this, see my previous post: Industrial Blogging Lessons Learned from Working with Technical SMEs. (By By the way, I published that post in 2013, and it is still pulling in traffic. I worked with a manufacturer of pre-engineered metal buildings to create their content. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Webbiquity

JANUARY 7, 2014

billion pages ; Internet users collectively created and shared nearly four zettabytes of information in 2013 , and the volume continues to grow—identifying and properly using the optimal keywords for your audience is arguably more vital than ever. Keyword Research 101: How to Discover New Keywords for Your Business by HubSpot.

Keywords 100

Keywords Research SEO Google 100

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Image Source: HubSpot ). Image Source: Hubspot ). This strategy works because your brand becomes a source of valuable information. Image Source: Hubspot ).

Email Marketing 106

Email Marketing Planning Branding Brand Identity 106

Hubspot

JUNE 25, 2013

Discovery Channel put out a commercial to promote 2013''s Shark Week, also known as the best week of television and the week I''ll be conveniently "working from home." Like, you can work here for a long time. Personally, I will continue to use neither, and let the more creative people out there rock it. well, yeah, just watch.

Social Networks 28

Social Networks Television marketing Network Marketing Internet Marketing 28

Hubspot

JANUARY 2, 2013

So, in addition to eating less and working out more (hah, we'll see how long that lasts) we thought up some resolutions that your nonprofit organization might want to write down for the coming year. If you need help starting 2013 on the right note with these action items, download these 35 free email templates to get started.

Allocation 28

Allocation Marketing & Strategy Facebook Template 28

Hubspot

DECEMBER 18, 2013

I''m not making any marketing-themed resolutions for 2014, but I do still like to reflect on the industry I work for/in/around. Technically, I work in the software industry , but we''re marketing-adjacent. Marketing in 2013: The Highs and Lows. stage and into the "What content works well on social media?"

Work Management 28

Work Management Paid Search Agency Marketing Management Multi-Channel 28

Hubspot

MARCH 4, 2014

We turned to some of the best storytellers we''ve had the pleasure of working with this year -- the all-star cast of the 2013 INBOUND Bold Talks. A first time marathoner running the Boston marathon in 2013, and stopped after mile 25. Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Storytelling 28

Storytelling Startups Bundling Training 28

The Lead Agency

AUGUST 6, 2018

According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. Somewhere between 6-8 segments is ideal depending on the size of your target audience and the type of campaign you are working on. Why Email Marketing?

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Hubspot

JUNE 13, 2018

Contently’s content methodology works like a flywheel. An oldie, but a goodie -- Forbes published a marketing plan template that has amassed almost four million views since late 2013. HubSpot’s Comprehensive Guide for Content Marketing Strategy. Contently’s Content Plan. Forbes’ Marketing Plan Template. Target Customers.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. When it comes to revenue generated directly from Instagram “it would be in the hundreds of thousands,” he revealed (Kettlebell Kings uses Hubspot to track its conversions).

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

Hubspot

JUNE 6, 2013

Seth will be speaking at our INBOUND 2013 conference , August 19-22. See how it works in this video: And finally. Case in point: “If every one of my posts was a dollar bill and you stacked them in bundles, they’d be about 24 inches tall," Seth writes. How does he do it? If you buy a ticket , you can ask him yourself. Just read this.

Bundling 28

Bundling Emarketing Conference Sample 28

Attendify

AUGUST 7, 2019

You’ll learn what’s working vs. what’s not, and walk away from each piece with a bagful of tips and tricks your team can put to work. Founded in 2013, Guru is a knowledge management platform that unifies an organization’s collective insights and gives teams the information they need to do their jobs. About Guru.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37