Biznology

MAY 19, 2014

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. 93% of online experiences begin with a search engine (source: Search Engine Journal ). 22% say social media.

Social Media 80

Social Media SEO Media Youtube 80

Webbiquity

JANUARY 7, 2014

billion pages ; Internet users collectively created and shared nearly four zettabytes of information in 2013 , and the volume continues to grow—identifying and properly using the optimal keywords for your audience is arguably more vital than ever. Keyword Research 101: How to Discover New Keywords for Your Business by HubSpot.

Keywords 100

Keywords Research SEO Google 100

Hubspot

APRIL 23, 2020

Consider the following example of how we could describe HubSpot in a “gobbledygook” way: HubSpot helps companies across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. Protect your search engine optimized pages.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

JANUARY 4, 2021

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. Optimizing for search engines shouldn't be your main focus anymore. Search Engine Engagement Metrics.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Customer Experience Matrix

FEBRUARY 4, 2014

But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s almost here -- the turn of the new year.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Paul Gillin

MARCH 8, 2013

A client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. If you’re already a guru, skip it and head to more advanced sites like Search Engine Land , SEOmoz , TopRank or Biznology. SearchCap: The Day In Search, March 6, 2013.

Video Marketing 50

Video Marketing Hubspot Mobile Marketing SEO 50

SmartBug Media

MARCH 19, 2020

Make Your Videos Search-Engine Friendly. Video is a fundamental part of search results, appearing in both combined search results and video search results. Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

SmartBug Media

AUGUST 19, 2019

When you do a quick Google search for data on pop-ups, you may find this article ( HELLO! ), as well as posts on forums, question sites, and beyond about how to turn off the ads. 69% more internet users used an ad blocking solution in 2014 than in 2013; as of the end of 2018, adblocking software has roughly 200 million daily active users.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. The Industry Reach of Inbound Marketing. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Click image to enlarge.).

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. If true, this move would be the latest in a Facebook's long history of attempting to emulate Snapchat's features since its failed attempt to acquire the platform in 2013. Speaking of Snapchat. March 13, 2018.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Tomorrow People

OCTOBER 17, 2017

Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. A great shift is taking place in the world of search engine optimisation (SEO) results. Search engines are evolving. Google topical update 1: Hummingbird.

Search Marketing 235

Search Marketing Lead Ranking Marketing & Strategy Marketing Strategy 235

Hubspot

MARCH 20, 2018

One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string. Duplicate content is also not penalized by most search engines -- rather, it's filtered. For example, “the U.K.,” “uk,” “England,” and “G.B.”

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

JUNE 13, 2018

An oldie, but a goodie -- Forbes published a marketing plan template that has amassed almost four million views since late 2013. HubSpot’s Comprehensive Guide for Content Marketing Strategy. At HubSpot, we’ve built our marketing team from two business school graduates working from a coffee table to a powerhouse of over 200 employees.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Hubspot

MARCH 29, 2018

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat SEO seeks to game search engine algorithms, rather than solve for the user.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

Hubspot

AUGUST 13, 2015

On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Display ad viewability rates did not budge between 2013 and 2014. A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals. As we said before, it took us at HubSpot awhile to realize this. That's a lot.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

QuanticMind

SEPTEMBER 7, 2018

Voice Becomes the Most Popular Search Marketing Tool for Maximizing Advertising Performance in 2019. By 2020, ComScore estimates that fully half of all searches will be made using only a consumer’s voice. Currently, most voice searches occur because of practical matters. Video Is Still King.

Marketing AI 43

Marketing AI Advertisements Advertising Mobile Advertising 43

Hubspot

MARCH 14, 2017

Every online business wants to drive more traffic from search, and quality videos on your site can help you achieve this goal. When it comes to SEO, video has been a competitive differentiator for a long time, and video SEO could end up making the difference in your prospects choosing one search result over another. Got all that?

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JUNE 12, 2013

Yesterday, Search Engine Land reported that the search giant will start implementing search ranking changes that''ll hurt your site if you''re not optimized for mobile. Stop setting a bad example. 6) It''s officially time to step up your game on mobile. Else you''ll suffer in the rankings, says Google.

Allocation 28

Allocation Mobile Advertising Emarketing Paid Search Agency 28

Hubspot

MAY 24, 2019

Additionally, mobile searches for local services continue to rise, and by 2021, mobile devices are expected to influence $1.4 All of which is to say -- people searching online for local services is now more prevalent than ever before. The Rise of "Near Me" Searches. trillion in local sales. For example " clubs near me tonight ".

Mobile Advertising 78

Mobile Advertising Amazon Mobile Marketing Tagging 78

Hubspot

NOVEMBER 22, 2016

I mean, they get us our search results, after all.But how does Google's algorithm work? We thought you might ask that, so we put together some fun facts about Google's algorithm, and how it's shaped the way we search today. 1) Google’s overall algorithm has had one name since 2013: Hummingbird. Source: Search Engine Land.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Hubspot

OCTOBER 23, 2013

Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic. The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

OCTOBER 7, 2014

Actually, in writing this famous line, Shakespeare was obviously making a bold prediction about the future of search engine optimization (SEO). The search engines of the future aren''t going to punish folks for underusing keywords or failing to have an expertly crafted, keyword-optimized page title. In-Depth Articles.

Keywords 28

Keywords SEO Eye-Tracking Intent 28

Hubspot

JUNE 8, 2011

Social Gamers will buy $6 billion in virtual goods by 2013. YouTube is the second largest search engine in the world. HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot : A new member joins LinkedIn every second.

Statistics 28

Statistics Social Media Video Marketing Media 28

Marketing Insider Group

JANUARY 6, 2020

Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. Friends of Search Amsterdam. The program for 2020 has yet to be confirmed, but previous years included topics such as CRO testing, storytelling, voice search optimization, technical SEO, and machine learning for PPC.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Hubspot

SEPTEMBER 23, 2016

Thank goodness for voice search, am I right? Although, here's the thing about voice search: A ccording to the 2016 State of Inbound report , a huge number of marketers are making SEO their #1 priority. But how does voice search fit into that strategy? A Very Brief History of Voice Search. That's great.

Search Marketing 28

Search Marketing Marketing Strategy Marketing & Strategy Planning 28

Hubspot

OCTOBER 3, 2013

This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data from searches.

Google 28

Google Adwords Privacy Keywords 28

Hubspot

DECEMBER 23, 2012

That's why we compiled this list of stories you definitely shouldn't miss (especially if you're diligently planning for a killer 2013 when you return from your holiday vacation). These new terms will take effect on January 19, 2013. Facebook Now Includes Business Pages in Local Mobile Search Results. So Come All Ye Bloggers !

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Hubspot

MAY 5, 2014

From Zapier to IFTTT to Signals and Litmus, HubSpot customer Eric Leist gives us a snapshot of valuable tools to help marketers hack their marketing careers. 12) The Search for Meaning in B2B Marketing, Velocity Partners. The Search for Meaning in B2B Marketing From Velocity Partners. Probably not.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

Hubspot

MAY 8, 2014

When you hear the term “SEO” or “search engine optimization,” who do you think that implies you should be optimizing your site for? Well, I’ll give you a hint: it’s not search engines. If you create a website optimized for searchers, search engines will follow.

Marketing Websites 28

Marketing Websites Keywords Buyer Personas Lead Scoring 28

Hubspot

JUNE 26, 2015

With Google's Panda and Penguin algorithm updates that have happened in the past few years, it's no surprise that the search engine optimization aspect of digital marketing is constantly changing. which was released in May of 2013, all of this changed. There is a big misconception that higher rankings mean more search traffic.

Tactics 28

Tactics SEO Keywords Guidelines 28

Hubspot

MAY 31, 2017

That's the largest social media IPO since Twitter's back in November 2013. invested heavily in research and development, and increased its engineer headcount by 260%. Location and Hashtag Stories: In a nod to Snapchat's Story Search, Location and Hashtag Stories let users search to see what other users are posting about.

Social Media 69

Social Media Media Broadcasting Facebook 69