Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. When it comes to revenue generated directly from Instagram “it would be in the hundreds of thousands,” he revealed (Kettlebell Kings uses Hubspot to track its conversions).

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

SmartBug Media

AUGUST 19, 2019

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. A lightbox ad opens in the center of the page, obscuring the actual page content. So what data is out there? How do users really feel about ads?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

SmartBug Media

MARCH 19, 2020

Be sure to include a call to action in the video itself and the video landing page. If you are posting a how-to video on your website, surround it with calls to action on the page that let your audience know you have the materials they need, the knowledge to do it for them, or the how-to guide to help them.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

JANUARY 4, 2021

You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. Because the snippet's goal is to provide a simple answer from a strong piece of content, it might pull from the second or fourth website listed on the search engine result page instead of the first.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Optinmonster

JANUARY 13, 2020

Whether your sales department is waiting on a landing page to be completed or your editor is waiting to review one of your many blog posts , everyone should have access to what is getting done, where it is in the pipeline, and who is in charge of completing the task. To begin, you’ll first need to create an account with HubSpot.

Conversion 97

Conversion Youtube Hubspot Planning 97

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Click image to enlarge.).

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

AUGUST 21, 2013

Even in the channels where we’ve started to make some progress -- even in email which has developed more and more targeting capabilities over the years -- we end up personalizing the message, but then directing recipients to a lifeless landing page. The Inbound Database is the class historian of HubSpot.

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

Hubspot

AUGUST 5, 2013

Go to the INBOUND registration page and select the conference ticket option. With the Final Countdown promotion, you can get $500 off today (Monday, August 5, 2013), $400 Tuesday, $300 Wednesday, and so on. Think about your goals for the rest of 2013 and even into 2014. Optimize your landing pages?

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. We’ll cover how SnapApp simplifies lead delivery into the marketing automation partner of your choice, as well as how to incorporate engaging content experiences in your existing landing pages and email templates. do both with Pardot!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. When it comes to revenue generated directly from Instagram “it would be in the hundreds of thousands,” he revealed (Kettlebell Kings uses Hubspot to track its conversions).

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

Hubspot

AUGUST 25, 2013

It''s no secret: We produce and publish a lot of content here at HubSpot. So we''re going to try something a little different for these Sunday roundups to help solve this problem -- each week, we''ll resurface some HubSpot content from the past week that you may have missed. INBOUND 2013 happened. 20+ blog posts a week.

Social Media 28

Social Media Template Hubspot Media 28

The Lead Agency

AUGUST 6, 2018

According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. An example of this might be using keywords that have performed well on AdWords, or choosing landing page layouts that have good click through rates for your email templates. Why Email Marketing?

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Hubspot

MARCH 14, 2017

At Wistia, we like to capitalize on this idea by including videos on our landing pages for upcoming webinars. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. Link that thumbnail to a page on your website.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Outbrain

SEPTEMBER 4, 2019

When Salesforce acquired ExactTarget-Pardot in 2013, it was the moment that Salesforce expanded its software offering to cover pre-sales and marketing. Hubspot Marketing Automation. Marketo gets top marks for scalability, making it ideal for large and growing enterprises. Suitable for: Large enterprises. Pricing begins at $895/mo.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Hubspot

AUGUST 13, 2015

On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. If true, this move would be the latest in a Facebook's long history of attempting to emulate Snapchat's features since its failed attempt to acquire the platform in 2013. March 13, 2018.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Valasys

OCTOBER 8, 2019

The Email Marketing Tool by HubSpot : The email marketing tool from HubSpot is studded with features to suit the requirements of the growing businesses worldwide. The email tool from HubSpot is free for up to 2,000 emails per month. It has interesting features like webinar solution & landing page creator.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Hubspot

JANUARY 9, 2014

You''ll find help with this structuring below, where I''ve outlined numerous steps we take when planning our own campaigns at HubSpot. Here are a couple of examples of HubSpot’s goals from a recent product launch. Generate 5,000 leads who are interested in social media marketing by June 30, 2013.". Identify your audience.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Hubspot

FEBRUARY 12, 2020

February 9, 2013. they ask -- at which point you can click on the person you need to shop for, and be brought to a landing page with content that aligns with your need. 2013, but was updated for comprehensiveness on January 30, 2020. Doo Wop with the one you love this Valentine's Day at @ countbasiethtr.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Hubspot

AUGUST 13, 2014

According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. And it''s about more than writing blog posts and setting up landing pages and generating leads. And 74% of these customers experienced this revenue increase within 7 months.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Hubspot

JULY 22, 2015

Looking at the chart below, you can see one of the websites that was submitted had an extremely sharp decline in traffic in January 2013. It allows website owners to tell Google if a piece of content is a duplicate version of another page. HubSpot customers can use the Keyword Tool do just that. to help with keyword research.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

APRIL 28, 2013

On top of that, HubSpot came out with its annual research report about the state of inbound marketing , and we''ve been seeing some helpful new feature updates from the likes of Twitter, LinkedIn, and Foursquare. Foursquare Packs More Information Into Redesigned Business Profile Pages, From Marketing Land. Of course you are!

Marketing Report 28

Marketing Report Twitter Marketing Management Planning 28

Hubspot

JANUARY 2, 2014

It is likely that 2014 will be a year of self-doubt for marketers," Kipp Bodnar, HubSpot''s VP of Marketing, notes in the aforementioned guide. They will question their social and content strategies from 2013 and start cutting programs that are ineffective. You just need the right approach, attitude, and tools. The Prediction. "It

Inbound Marketing 28

Inbound Marketing Budget Programs Paid Search Agency Marketing & Strategy 28

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

SEPTEMBER 29, 2014

In fact, in-house marketers who personalize their web experiences see on average a 19% uplift in sales ( Source: 2013 Monetate/eConsultancy ). If they have to zoom in and out to view the page, or are faced with a long form guarding a piece of content, mobile viewers might just give up. So glad you brought that up.

Personalization 28

Personalization Marketing Qualified Leads Lead Ranking Mobile Marketing 28

Hubspot

APRIL 6, 2015

CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. But if you''ve tried moving page elements around, tested variations of your copy, and optimized your form, but still aren''t seeing meaningful conversion gains, don''t worry -- all is not lost. Rethinking Conversion Rate Optimization.

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Hubspot

MAY 5, 2014

From Zapier to IFTTT to Signals and Litmus, HubSpot customer Eric Leist gives us a snapshot of valuable tools to help marketers hack their marketing careers. 3) 10 Tips for Landing on the Front Page of SlideShare, Explorics. When you create a SlideShare presentation, your probably want to land on the first page of SlideShare.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

Hubspot

NOVEMBER 22, 2016

They cut through its estimated “trillions” of web pages in existence to find the information you’re looking for. Luckily, Google has developed an algorithm that can read -- at a pace few of us can begin to fathom -- different signals from these pages that indicate how likely they are to answer your search query. Source: pyxle.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Hubspot

NOVEMBER 15, 2012

To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post. And feel free to get creative.

Facebook 28

Facebook Generation Clickthrough Sample 28

QuanticMind

SEPTEMBER 7, 2018

As the rate of a search engine’s word recognition increases — Google’s accuracy rate increased from under 80 percent in 2013 to over 90 percent by 2015, for example — consumers will feel more confident and appreciative when they access the convenience of an intelligent voice search.

Marketing AI 43

Marketing AI Advertisements Advertising Mobile Advertising 43

Hubspot

JULY 1, 2013

We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. For HubSpot customers, our software collects contacts'' and customers'' Twitter account information to make this type of engagement even easier.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

AUGUST 14, 2014

A 2013 survey found only 21% of American smartphone owners say they''ve ever scanned a QR code, and just 2% say they scan a QR code at least once per day. HubSpot customers: learn how to create a tracking URL for a landing page in HubSpot here.)

Mobile Advertising 28

Mobile Advertising Mobile Marketing Landing Pages Lock-In 28

Hubspot

DECEMBER 23, 2012

That's why we compiled this list of stories you definitely shouldn't miss (especially if you're diligently planning for a killer 2013 when you return from your holiday vacation). Instagram Updates Privacy Policy, Begins Sharing Data With Facebook, From Marketing Land. These new terms will take effect on January 19, 2013.

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Optinmonster

NOVEMBER 27, 2023

This lead magnet includes over 600 of their best subject lines from 2013-2020. Then check out this list from HubSpot. What to Write in Your Emails – When you optin for this lead magnet, you’ll get an 86-page PDF guide to email copywriting. That’s why they’re such a crucial element of product pages.

Copywriting 109

Copywriting Template Work Management Marketing Management 109

SmartBug Media

MAY 14, 2019

But now that your users are turning into customers, how can you gate content for your users on HubSpot? This is where password-protected or login pages come into play on the HubSpot CMS. Today, we are going to show you how to create password-protected and login pages in your HubSpot portal, and share some tips along the way.

CMS Development 69

CMS Development Industry CMS Hubspot Landing Pages 69