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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Read on for five more areas of focus that were top of mind in the B2B realm in 2013. Anna Lee (@annaleenyc) May 6, 2013. Grant Grigorian (@GrantG9) November 4, 2013. “We

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24 Data-Backed Reasons to Personalize Your Marketing

Hubspot

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. These results [indicate] that consumers have reached the tipping point when it comes to being shown content that isn’t relevant to them,” Drebes explained.

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How to Increase Lead Conversions with Thank You Pages

SmartBug Media

A thank you page presents a great opportunity to upsell/cross-sell visitors that are already interested in the information you’re putting out there. This type of thank you page uses calls to action (CTAs) to other relevant offers to increase lead conversions. Add relevant CTAs. After that, just follow these next steps: 1.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Heidi’s writing is personal, relatable, and informative. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Engineers are Skeptical: Don’t mistake their thirst for information as a love for more marketing fluff. By the way, I published that post in 2013, and it is still pulling in traffic.

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How to Calculate ROI in Marketing [Free Excel Templates]

Hubspot

Additionally, if you're a HubSpot customer, you can access an ROI calculator programmed with the same formula in our CRM. Add relevant examples to back up your graphs. With this template, you can fill out the information to calculate your visits. In this template, you can calculate conversion rates by inputting your information.

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16 Smart Resolutions for Better Marketing in 2013

Hubspot

This is your chance to reboot and decide what changes you'll make in 2013. If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s almost here -- the turn of the new year.