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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Mintigo sagely warns that industry penetration rates are not the same as share of marketing automation customers, since some industries are bigger than others.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

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How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. At least, that’s how the story used to go. You know, for a little inspiration.

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862 Hours of Inbound Marketing: A Statistical Analysis

Hubspot

This concept absolutely applies to inbound marketing. You see a lot of inbound and content marketing case studies that measure growth through visits by month. With this in mind, I wanted to figure out how much of a return you’d receive if you put one hour of work into inbound marketing.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. Your target audience may also have a certain skill set, such as email marketing, financial planning, or risk management. LinkedIn is a highly valuable tool to network with like-minded professionals.

Linkedin 100
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The Ultimate Guide to Hiring Effective Marketers

Hubspot

Read this article from The Boston Globe , and you’ll find the most interesting things. As you’ll see in that photo, there are books on affiliate marketing, content strategy, inbound marketing, copywriting, social marketing, marketing essentials, marketing management, PR, and branding.