Hubspot

APRIL 19, 2018

Since HubSpot and most CRMs both use email addresses to uniquely identify the contacts in their databases, HubSpot customers can use “email address” as their unique identifier to execute a VLOOKUP. Let’s say you’re looking through your HubSpot data and are checking out which of your site pages your contacts have viewed.

Video Marketing 97

Video Marketing Hubspot Contact Marketing Contacts 97

MLT Creative

SEPTEMBER 18, 2015

HubSpot, like their annual conference has grown exponentially every years. In 2013 there was a mere 5,000 marketers. 14,000 marketers, over 250 speakers, 4 days, Inbound 2015 was crazy. You can get a little taste of what I mean from the above picture. This was my first time to Inbound, so it was all new to me.

Hubspot 40

Hubspot Conference Inbound Marketing Marketing 40

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. While marketing teams will begin 2013 with an average five or fewer people, most will at least double by the end of the year.

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Martech

JULY 29, 2021

The idea for what became Northpass occurred to Cornwell around 2013 when he was working for a SaaS company. Central to this strategy is the Northpass/HubSpot CRM integration announced last month. We know that initiatives pick up steam when marketing gets ownership – that makes HubSpot so instrumental.

Education 129

Education Advertising Agencies Paid Search Agency Work Management 129

Confessions of a B2B Marketer

OCTOBER 11, 2023

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable It’s January 2013 in Boise Idaho and Nathan just set himself an ambitious goal. Baremetrics for ConvertKit Why the Future Belongs to Creators - Nathan Barry at ConvertKit Craft + Commerce 2019 ConvertKit: Nathan Barry’s Bumpy Road To $1.7m

Linkedin 52

Linkedin Outreach B2B Sales Hubspot 52

Tomorrow People

NOVEMBER 21, 2017

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. And it’s not just B2C brands who are embracing real-time content marketing either.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Hubspot

MAY 1, 2013

That''s why HubSpot is bringing the heat this year with INBOUND 2013 , our annual inbound marketing event. Last year''s conference was packed with industry thought leaders like Gary Vaynerchuck, entertainment from Cyndi Lauper, and a new product launch from HubSpot. We don''t think Boston gets hot enough in August.

Inbound Marketing 28

Inbound Marketing Blogger Hubspot Conference 28

ClearVoice

JUNE 19, 2023

HubSpot ) Marketers who use buyer personas enjoy 73% higher conversions than those who don’t. HubSpot ) Marketers who use buyer personas enjoy 73% higher conversions than those who don’t. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s almost here -- the turn of the new year.

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Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

MAY 21, 2020

Editor's Note: This post was originally published in September of 2013, but was updated in May 11 for comprehensiveness and freshness. Benefits and Challenges of Personalized Marketing. Message Personalization is the #1 tactic used by email marketers to increase engagement rates. Evergage ). 90% of U.S. Statista ). Evergage ). Evergage ).

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Or look at Hubspot, which has built a dedicated following by helping millions of people master inbound marketing and grow their businesses.

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Creativity Content Marketing Enterprise Management Content 154

Sharpspring

JUNE 10, 2021

Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. They migrated to SharpSpring from Hubspot in 2013 and have never looked back. Luckily for the law firm, Oyova had just the tool to make that happen! An Effective Approach.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

DECEMBER 6, 2012

A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. To learn how to use this 2013 goal-setting template, download it now so you can read along with this post's step-by-step explanation.

Template 28

Template Planning Marketing & Strategy Inbound Marketing 28

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Guide] How to Master Internal Link Building for SEO.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. The Industry Reach of Inbound Marketing. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. George’s Linkedin profile will make you a Hubspot expert. Why should you follow him? Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? Everyone at HubSpot loves this SlideShare by Velocity Partners. If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

B2B Marketing Traction

FEBRUARY 14, 2013

It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. You see, in the rush to get on social media and connect, many marketers are behaving badly. Instead of sending valuable, helpful content, they are spamming their customers and prospects. 70% are from marketers.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

Hubspot

AUGUST 5, 2013

With the Final Countdown promotion, you can get $500 off today (Monday, August 5, 2013), $400 Tuesday, $300 Wednesday, and so on. Think about your goals for the rest of 2013 and even into 2014. Or maybe you''re a HubSpot customer who wants to get more familiar with a certain part of the software? 3) Booking a Hotel Room.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. https://www.crunchbase.com/organization/hubspot. CrunchBase. 11,000,000. 24,246,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Convince & Convert

APRIL 2, 2015

In 2013, the email marketing company created an online comic strip to celebrate the anniversary of its Mandrill email infrastructure product. Inbound marketing may not seem like the kind of business that requires a cartoon supplement, but Hubspot is another B2B brand that has created comic strip content. Image via Hubspot.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

SmartBug Media

MARCH 11, 2021

A thank you page can be easily created by using an existing landing page template in HubSpot. This post was originally published in December 2013 and has been updated since. Above all, remember your thank you page should complement your landing page’s original offer. Best Practices to Create a High-Converting Thank You Page.

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Conversion Landing Pages Lead Scoring Lead Ranking 98

Hubspot

JUNE 21, 2013

Marketing bro and HubSpot pal Gary Vaynerchuk is starting a talent agency for people who are good at creating Vines, Fast Company reports. John Klekamp (@JKlekamp) June 20, 2013. and not acknowledge it, it’s creepy. It doesn’t feel right, and we have to say no,” O’Brien says. We agree -- definitely creepy. Agency Name: Grape Story.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Mobile Advertising Mobile Marketing 28

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Click image to enlarge.).

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

MARCH 19, 2020

Additionally, if you're a HubSpot customer, you can access an ROI calculator programmed with the same formula in our CRM. Editor's note: This post was originally published in September 2013 and has been updated for comprehensiveness. Which Metrics Should You Track? Easy peasy way to track your team's success.

Template 95

Template ROI Budget Programs Click Rate 95

Hubspot

AUGUST 25, 2013

It''s no secret: We produce and publish a lot of content here at HubSpot. So we''re going to try something a little different for these Sunday roundups to help solve this problem -- each week, we''ll resurface some HubSpot content from the past week that you may have missed. INBOUND 2013 happened. 20+ blog posts a week.

Social Media 28

Social Media Hubspot Template Media 28

Hubspot

JANUARY 1, 2013

It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. Going out on a limb here, I predict that the local temperature will only continue to rise in 2013. 2013 will not, I think, be a year of radical changes in the local search paradigm.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Hubspot

DECEMBER 26, 2013

Before you set off to work on your marketing for 2014, we figured you''d be interested in seeing what we deemed to be the best and brightest of 2013. The 10 Best Commercials of 2013. 1) Dodge - The Ron Burgundy Commercials. The SNL Hall-of-Famer (man, they could use him today) completely delivers in every last one of these ads.

Skype 28

Skype Best Practices Storytelling Viral Marketing 28

Hubspot

DECEMBER 18, 2013

In the spirit of the biggest and most exciting month for nonprofits, the HubSpot Nonprofit Program is excited to announce our first annual "Nonprofit of the Year" award nominations! Click to see the 2013 nominees and help us pick the winner ! HubSpot''s take: One of the least efficient ways to market is via phone.

Hubspot 28

Hubspot Telemarketing Transparency Paid Search Agency 28

Optinmonster

JANUARY 13, 2020

Quick Note: Even though this editorial calendar example comes from 2013, its core principles are still just as relevant today. Though there are many ways to create an editorial calendar, today we’ll be using HubSpot , a killer Customer Relationship Management (CRM) software that helps with marketing, sales, and team collaboration.

Conversion 97

Conversion Youtube Hubspot Planning 97

Hubspot

AUGUST 21, 2013

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles. The Inbound Database is the class historian of HubSpot.

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

ClickZ

FEBRUARY 21, 2020

So without further ado here are our list of 13 (in no particular order) who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space: Scott Brinker (HubSpot). Jay has been a driving force of Spotify’s monetization strategy since joining the company in 2013.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Hubspot

OCTOBER 20, 2013

At HubSpot, we strive to provide a top-notch paid product , but we also like to throw in some things that are -- you guessed it -- free! Delight" is a term used all the time at HubSpot. I mean, who doesn''t want free stuff? So, set aside some of your free time (clever, right?) Writing Code and Content Your Customers Love.

Hubspot 28

Hubspot eCommerce Inbound Marketing Content 28

Hubspot

APRIL 23, 2020

Consider the following example of how we could describe HubSpot in a “gobbledygook” way: HubSpot helps companies across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. Much clearer! Analyze the competition.

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