Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. This monthly column will help you keep up with the best marketing articles on the web. How to Optimize Your YouTube Video for Maximum Traffic. Each month an enormous amount of content is published on marketing. By Jeff Bullas. By Scott Martin, The Daily Egg.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Biznology

JUNE 2, 2021

Health guidelines to stay at home have created an entertainment boom for Netflix, Spotify, YouTube, Apple Plus, and many other entertainment streaming services. Adam Leipzig , CEO of MediaU, an innovative media education and training company providing programs that help individuals assimilate advances in media industry work.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. This is especially useful for direct-to-consumer brands like Lo & Sons, where product videos are necessary to help the consumer picture themselves with the bag. It’s relatable and short. Landscape feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Webbiquity

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. eMarketer ). MarketingProfs ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Vidyard

JUNE 24, 2014

In today’s digital space there’s a need to bring a YouTube-like viewing experience to your company’s website. With each new video you add to a Video Hub you can add detailed tags, descriptions, and titles to help you gain better search visibility. Get in touch with our team at info@vidyard.com, to learn more.

Youtube 51

Youtube Video Marketing Marketing Websites Top of Funnel 51

Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. ” As Contently’s head of content strategy, I spend most of my time as a content therapist, traveling around the country to help prospects and clients work through their biggest marketing challenges. Creativity strikes back.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. It’s pretty commonplace for companies to use YouTube or Vimeo as a starting point to host and stream online video. billion videos in 365 days. Allow me to pull out and paraphrase a few highlights. Video Marketing Maturity Means Getting More Strategic.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

illumin

SEPTEMBER 25, 2023

Six Degrees was founded by Andrew Weinreich , who is often credited as the “father of social media,” in order to help people create connections and meet new people. Instagram introduced its own advertising options in 2013, a full three years after the app first launched. In 2007 to 2008 Twitter also introduced Promoted Tweets.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

MARCH 19, 2020

Use structured data or a video sitemap : Structured data helps Google understand your video better. A video sitemap helps Google find new or changed content. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about. Make It Social. Think with Google.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Brandpoint

JANUARY 21, 2021

I made it my mission to help as many people feel comfortable with our remote setup as possible. However, as I learned more (my director in my first EB job in 2013 made me source candidates exclusively for my first month) I realized that Recruiting is to EB as Sales is to Marketing. What I didn’t know about was recruiting.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Convince & Convert

OCTOBER 29, 2013

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! And from Expion , a free report on the top 50 retail brands’ social media use in 2013. When he was with IBM, Tim was instrumental in putting together their first YouTube video in 2006.

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. The focus is on picking out a few metrics and posts to compare them with your average, helping you to identify any patterns and themes.

Analytics 95

Analytics Tools Best Practices Tagging 95

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. YouTube video length best practices. According to Google’s internal study , YouTube surpassed all other networks with 78% of those surveyed having watched a video on the network in the last 24 hours. Different types of videos.

Social Media 127

Social Media Practices Video Marketing Media 127

Content Standard

DECEMBER 8, 2014

In its Geography of Sharing Video Ads study, programmatic marketing firm Unruly uncovers useful global trends in video ad sharing and shows how creating a quality video content distribution strategy can help maximize content amplification. YouTube Isn’t the Only Effective Channel. Get It Right the First Time. And whereas 22.3

Video Marketing 40

Video Marketing Ads Tips Viral Marketing 40

B2B Marketing Traction

AUGUST 23, 2013

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. Almost 50% have only two years experience. But, I digress.

Social Media 100

Social Media Consulting Media Linkedin 100

Martech Advisor

MARCH 30, 2020

It helps in accelerating brand awareness and also to elevate the brand image for an extended period. Let's look at some tips that can help you go viral. Social media can help you achieve explosive growth in terms of likes, shares, and user views. — OREO Cookie (@Oreo) February 4, 2013. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Biznology

OCTOBER 2, 2014

A study by FreeWheel based on short, medium, and long form digital video content in the third quarter of 2013 found that the videos that were 20 minutes or longer (the long form ones) saw the highest completion rates of the three categories. By offering weekly eight-minute trivia videos hosted by YouTube star John Green.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Biznology

MAY 19, 2014

If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area. 28% say social media sites e.g. YouTube, and Facebook help them learn more about brands and product (source: Octagon).

Social Media 80

Social Media SEO Media Youtube 80

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Need help planning your social media updates?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Valasys

MARCH 4, 2020

This move will especially help engross the attention of younger professionals. Over the past decade, LinkedIn has added additional features to help professionals with much more than just finding a job. Over the past decade, LinkedIn has added additional features to help professionals with much more than just finding a job.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Buffer

SEPTEMBER 26, 2018

Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. Facebook has launched Stories Ads to help businesses reach more people and Stories Ads will be available to advertisers as an additional placement to News Feed or Instagram Stories ad campaigns.

Paid Search Agency 99

Paid Search Agency Facebook Advertising Agencies Ads 99

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? It uses vertical scrolling and data visualization to captivate the reader and turn it into a piece of content that will help attract people to the AirBnB site.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

Hubspot

FEBRUARY 19, 2018

I wanted to take this seriously, so I decided to check out a couple self-help books dedicated to the idea of “living in the now.”. Self-help books aren’t meant to be mindlessly devoured and followed diligently, like a cookbook recipe for happiness. The Best Self-Help Books. Admit you can't do it alone, and learn to ask for help.

Positioning 77

Positioning Work Management Viral Marketing Fulfillment 77

Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. The app, which lets users create and share six-second video clips, helped define the “influencer” culture and claimed an audience of nearly 200 million at its peak. But Vine was short-lived. The TikTok Viral.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Optinmonster

JANUARY 13, 2020

Want help with your marketing strategy? Quick Note: Even though this editorial calendar example comes from 2013, its core principles are still just as relevant today. This will help make your editorial calendar more clear as, again, it can get cluttered pretty quickly. But you should totally have both.

Conversion 97

Conversion Youtube Hubspot Planning 97

Magisto

JANUARY 13, 2020

And we’re here to help! The story format emerged on Snapchat in 2013. Podcasts are not as searchable and discoverable as a YouTube video, for instance. YouTube is now the second most used search engine in the world. Everyday, people watch 1 billion hours of videos on YouTube and generate billions of views!

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Content Marketing Institute

DECEMBER 4, 2018

While we often view clickbait negatively because it is associated with fake news and online hucksters, if your company has a solid product that can actually help consumers, getting people to your site by hook or crook isn’t such a bad thing.”. Google, YouTube, and Facebook are set up to encourage clickbait. He offers P.T.

Content 99

Content Click Rate Classified Ads Youtube 99

Hubspot

DECEMBER 18, 2013

Marketing in 2013: The Highs and Lows. Ecommerce marketers , in particular, should count Pinterest''s feature launches as a high point in 2013. The chatter is that this is just to help them get in on that video ad revenue that Google sees with YouTube -- and that chatter is probably right. Awesome Campaigns.

Work Management 28

Work Management Paid Search Agency Marketing Management Multi-Channel 28

Sprout Social

JUNE 17, 2019

It’s what separates you from the rest of the pack and helps build important connections that boost your growth and development. In 2013, Snapchat introduced the world to Stories. Since then, Facebook Messenger, Instagram, WhatsApp and YouTube have joined in on the fun and for good reason. Stories aren’t going anywhere.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Exo B2B

APRIL 11, 2019

The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. Jay Baer – Twitter account: @jaybaer – Website/blog: [link] President of Convince & Convert, speaker and author of the best selling book, « Youtility: Why Smart Marketing is About Help, Not HypeZ ».

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Convince & Convert

APRIL 26, 2013

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! And from Cision , a free content marketing kit to help you get the most of your brand storytelling. 69% of marketers expect to put the most increased efforts into YouTube in 2013.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Pam Didner

JULY 16, 2019

I read about VidCon and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans. Therefore, it’s a great event for checking out: Aspiring Video content creators (YouTubers). The parents and 3 kids have been on YouTube since 2013. Understanding younger demographics.

Merchandising 51

Merchandising Sample Advertising Agencies Top of Funnel 51

Webbiquity

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. Creates backlinks (at least in the case of do-follow sites ) that help your website rank more highly in the search engines. Provides referral visits to your website.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100