B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. How to Engage Your B2B Prospects with Great Content.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

Marketing Insider Group

MARCH 29, 2021

Pain points and other needs: Learning what keeps your prospects up at night, as well as their less-pressing needs, allows you to target those needs that your products and services can meet. They’ll know the cultural nuances that can help your brand reach your new audiences in an authentic way. Consider Expanding Your Content Team.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Webbiquity

DECEMBER 16, 2013

What are some of the best tools and resources to help marketers create compelling infographics? 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4: 4: 7 Helpful Copywriting Guides and Tips For Content Marketers.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Webbiquity

MAY 5, 2020

The key to making sales professionals more successful was to make it easy for them to access the exact content they needed, at the moment of truth–when they were face to face with prospects. Orrin Broberg, CEO of Modus, and Scott Olson, the company’s CTO, spun the company out in 2013 with no capital. Year founded: 2013.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. This monthly column will help you keep up with the best marketing articles on the web. The Pro Copywriting Trick that Gets Prospects to Say Yes. Learn how to take copywriting to the next level with this technique and get more prospects to say yes.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Zoominfo

NOVEMBER 20, 2020

Founded in 2013, SMACT works as a leading management and enterprise IT services company. Our CEO, @HenryLSchuck , defines it as “actionable information on prospects and target accounts.” It helps keep even the messiest salespeople organized. Sales flows & Automatic emails also help a lot. What is Sales Intelligence?

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

Webbiquity

MARCH 26, 2019

Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts. This post sponsored by: The Inspiration. We believe that everything and everyone has value. The Launch.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

DAGMAR Marketing

NOVEMBER 30, 2023

For advertisers , the data received from third-party cookies are golden nuggets of information required to unlock more effective communication with potential prospects. 2013 – Safari and Firefox web browsers begin to block third-party cookies. However, suppose users avoid interacting with a website due to privacy concerns.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. One way you might use this data is to focus your messaging on how you can help current and prospective clients through these tough times. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Marketing Insider Group

MARCH 9, 2020

Identifying your top performers can help you spot trends that can help you choose the types of content you need to focus on during the coming months. We then help their experts (more on that below) to build thought leadership content. This helps us give them more bang for their content marketing buck.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

markempa

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. Know how your value proposition helps. My answer, in a word, was relevance.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Sharpspring

JUNE 10, 2021

With little time and expertise to focus on marketing, they turned to Oyova , an app developer and marketing agency, to help create a marketing strategy that would start churning out leads. Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

ClearVoice

JUNE 19, 2023

Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers. ABM offers personalized, focused campaigns tailored to the interests and needs of prospects.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

markempa

MARCH 4, 2013

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. We provided this opportunity at the recent MarketingSherpa Email Summit 2013 in Las Vegas two weeks ago (and our B2B Summit before that).

Trade Show 120

Trade Show Marketing Prospects Tips B2B Thought Leadership 120

Oktopost

MARCH 7, 2022

By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Why Social Listening is Important. Competitor Analysis.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Events provide a unique opportunity for lead generation , branding, customer and prospect engagement, and educating attendees. Choose the right event technology. Create a solid event strategy.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Helps create a sense of urgency. Social shares can impact search results, and so publishing engaging real-time content helps to improve your SEO footprint.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

InsightSquared

FEBRUARY 22, 2018

A clear example is outbound prospecting teams that will often need to reference a nearby customer in their talk tracks. Inevitably, this will help new players in particular understand what is important for them to use, or enter into the system. London, Bloomsbury, 2013. To fix this, we can think about a few simple things: 1.

SMB 205

SMB Enterprise Management CRM Sales Cycle 205

Webbiquity

NOVEMBER 27, 2018

” functionality; it’s ridiculous the platform still doesn’t display similar accounts if you mis-type a URL by one character) and three ways Twitter fans can help keep the social network vibrant. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

JANUARY 2, 2013

small businesses (20-99 employees) and a third of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.” More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. .” ( Convince & Convert ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The ROI Guy

OCTOBER 26, 2012

As you engage with prospects, it is clear that each sale is becoming more complex. Each stakeholder expects your sales professionals to deliver just the right information they need to help them make a decision, and each perceives the value of your proposed solutions uniquely. How different are your stakeholder’s needs? You Decide.

Marketing Proposals 40

Marketing Proposals Sales Cycle Marketing & Strategy ROI 40

markempa

DECEMBER 16, 2013

I have to confess: I began 2013 feeling behind. I’m charged with helping MECLABS attain Research Partnerships. We end up turning away prospects far more than we accept. Reflecting on it 12 months later, I realize that smart, effective people do, because that’s when they discover the solutions to help them accomplish their goals.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

markempa

JANUARY 20, 2014

Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI. MarketingSherpa Email Summit 2013 Wrap Up: Top 5 takeaways for email marketers.

Email Marketing 120

Email Marketing CTR Copywriting Case Study 120

Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. ” As Contently’s head of content strategy, I spend most of my time as a content therapist, traveling around the country to help prospects and clients work through their biggest marketing challenges. Creativity strikes back.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Webbiquity

SEPTEMBER 26, 2017

These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. In fact, the platform is 277 percent more effective than Facebook and Twitter at helping businesses generate leads. Sponsored InMail. LinkedIn rules in lead generation.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Zoominfo

APRIL 16, 2018

It means providing customers with information and data that can help them run their business. Administrative tasks and prospect research eat up a ton of time that reps could spend selling. Only do what helps you sell. There are a million tools out there (Zoominfo) to help with that. Badass Content to Help You Sell More.”

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Liveintent

AUGUST 19, 2021

To continue delivering relevant, personalized experiences, advertisers will need to lean on their first-party data to enable customer relationship retargeting (CRM retargeting) and engage existing and prospective customers. There are two types of data sources that can help supply you with first-party data. Event promotion.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

KoMarketing Associates

FEBRUARY 1, 2018

Successful ABM marketers are taking advantage of all the new and easy-to-use technologies that are out there to grow their efforts, including making use of AI-enabled platforms that can ingest huge amounts of data and provide deep insights and recommendations for targeting, engaging, and converting prospects.”. What are the benefits? “In

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

markempa

JUNE 23, 2014

Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. Separate users from prospects. When you boil down behavior automation, using prospect actions as triggers for email sends ultimately creates a list within a list as you separate product users from potential prospects.

Lead Nurturing 120

Lead Nurturing Email Marketing Automation Marketing Management 120

The ROI Guy

JANUARY 15, 2013

Sales leaders currently rank Sales Enablement as their number one requirement from Marketing, besting the need for more Demand Creation, Solution Marketing help and Channel Support in studies by SiriusDecisions. 2013 - The Year for Sales Enablement? The unique competitive value of proposed solutions, c.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

ViewPoint

DECEMBER 18, 2012

You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. 2013 Predictions—Why Big Data Shouldn’t Be the Focus. Click to start video at this point — Salespeople can’t rely on marketing to send them ready to buy prospects. Focus for the First Quarter of 2013.

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. As we lock arms virtually and try to help one another in the ways we can, our vast world suddenly feels a little smaller and a lot more connected.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Martech

MARCH 28, 2023

During the “seek” stage, prospective customers search for a solution to a problem. When you help customers attain their goals, you can guide their behavior right into your shopping cart. Similarly, if your PPC ad offers details about the solution your audience seeks, you’re likely to increase ad conversions.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 131